Reports: advertising
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Ad responsiveness data snapshot Q1 2026 Creator sponsorships: engaging Gen Zalpha
Creator franchise profile From social channels to entertainment ecosystems
Ad-supported music market shares Spotify ascending
The State of the Video Creator Economy The road to one billion creators
Beyond the screen How and why gaming merch and collectibles fuel fandom
Social as the home of online scenes Going beyond viral moments
Streaming strongholds High-potential markets for global music players
Is in-game advertising the next frontier for PC and console games?
Breaking saturation Music streaming pricing strategy
Socioeconomics of podcast listening Engaging a higher value audience
Bridging the creator gap Monetising social video’s micro-communities
Podcast videos Format blurring expands podcasts’ future
Podcast monetisation and remuneration Balancing creator and platform needs
Audio ad opportunity Niche targeting unlocks attention
