Brazil Video Market Country Profile Social Video and Pay-TV Vie for Dominance
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Brazil Video Market Country Profile: Social Video And Pay-TV Vie For Dominance
The 20,000 Foot View: Despite the current period of economic and political crises, Brazil has become one of the main digital video consumption markets globally on account of smartphone and YouTube proliferation. Nevertheless, traditional media such as free-to-air and pay-TV still have a major presence among Brazil’s cultural habits. Moreover, in the last decade, the country experienced a reduction in social inequality, bringing a large swathe of Brazil’s lowest income classes into the consumer market, in turn contributing to the development of the digital video market.
Key Findings
- Pay-TV recorded growth from 2010 to 2015; in 2016 the country’s current crisis made the number of shrink by
- Brazil’s upper are driving pay-TV adoption while income groups are driving YouTube
- The smartphone the most popular device for consumption, with smartphone penetration at
- Pay-TV is key entertainment category for Brazilian being present in of the total households registered in the
- YouTube is main digital video platform in with of consumers watching at one YouTube video per month
- Brazil’s social drives strong adoption of on-demand among its wealthier citizens
- Brazilians are digital social media users with than million users on Facebook videos every month
Companies Mentioned: Amazon, Band, Facebook, Netflix, Porta Dos Fundos, Rede Globo, Rede TV, YouTube