Audiobook consumer profile Following in podcasts’ footsteps

The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming recession puts subscriptions growth and retention under pressure. However, audiobooks have broad genre appeal and room for growth. Like podcasts, audiobooks also have the opportunity to conquer background listening, and may benefit from the blurring of audio formats.

Companies and brands mentioned in this report: Alex Cooper, Amazon, Amazon Prime Video, Apple, Apple App Store, Apple Books, Apple TV+, Audible, Audiobooks.com, Dolly Parton, Google, Google Play Books, James Patterson, LibriVox, Reddit, Reddit Live, Spiracle, Spotify, TikTok, Twitter, Twitter Spaces, YouTube, and YouTube Music

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.