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Video Streaming Subscription Services Market Metrics

Tim Mulligan
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The 20,000 Foot View:  This report includes the key findings of MIDiA’s Global Streaming Video Subscriber Market Share Model, in which we present the subscribers, revenues and market shares of video streaming services in            different countries. This report contains charts and analysis for            countries, including consumer survey data, while the complete excel model is posted alongside this report.

Key Findings

  • At the            of 2017 there were            million            video subscribers, up from            million            year earlier and            million in           
  • Netflix comfortably            its market leading position with            paid subscribers representing            of all            subscribers
  • Amazon Prime            is the second-placed service globally            its            million 2017 subscribers representing                       market share
  • Amazon Prime            added            million net paid new            in 2017, compared to            million            Netflix
  • 2017 year-on-year            market share for Amazon Prime            increased from            to           
  • 2017 YoY            share for Netflix decreased from                      
  • The US                       of global subscription revenue and            subscribers 
  • Netflix was            leading US subscription service at            end of 2017 with            subscriber            share and            of revenues
  • Amazon Prime            added            million subscribers in the            in 2017 compared with            million            2016
  • Netflix added            subscribers in the US in            compared with            million added in           
  • Amazon Prime            held a            subscriber market share            Germany with            million subscribers and            in revenue
  • Netflix’s UK            subscriber market share of                       million            is up            on 2016 when            had            million subscribers
  • Tencent Video                       million subscribers in China in            up from            million in 2016                       million in 2015
  • India subscription            generated            million in revenues in            with            million subscribers
  • India is            fastest growing video streaming subscription            with a            increase in revenues            a            increase in subscriber numbers            2017

Companies and brands mentioned in this report: Amazon Prime Video, CBS All Access, Claro Video, CraveTV, Club Illico, Crunchyroll, CuriosityStream, DAZN, DirecTV Now, Ditto TV, Esporte Interativo Plus, Eros Now, Eurosport Player, Foxtel Play, Flimmit, Hayu, Hopster, HBO Go, HBO Now, Hulu, iQiYi, ITV Essentials, Kymba, Looke, Maxdome, MUBI, MLB.TV, Netflix, Net TV Plus, NHL.TV, Premier Player HD, Now TV, Rabbit TV Plus, Stan, Starz, Showtime Anytime, Sky Ticket, Sling TV, Sohu Video, Spuul, Tencent Video, Trace Play, UFC Fight Pass,            WWE Network, YouKu Tudou, YouTube Red