MIDiA Reports

Rebooting video fandom
Games as a video streaming genre

Report by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...

The AI entertainment revolution
How artificial intelligence will reshape media consumption

Cover image for The AI entertainment revolution

Report by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

£3,000.00 excl. VAT

AI

artificial intelligence

machine learning

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting...

Recorded music market 2022
Reality bites

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Report by Mark Mulligan

17 Mar 2023

£5,000.00 excl. VAT

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022, due to the combined impact of global economic headwinds and growth slowdown in mature...

Music’s Instagram moment
The social music creation revolution

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Report by Tatiana Cirisano

1 Mar 2023

£3,000.00 excl. VAT

music industry

social media

social video

20,000 foot view Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial...

Podcasts and radio
How radio can play by its own rules

Report by Annie Langston

1 Mar 2023

£3,000.00 excl. VAT

Radio

Podcasts

Digital

Radio set the stage for music streaming and podcasts, only to watch them take portions of its audience. However, there is a clear opportunity for radio companies to assert themselves in the podcast market,...

Digital advertising reception of gamers, Q4 2022

Report by Karol Severin

1 Mar 2023

£3,000.00 excl. VAT

Games

This report presents a Q4 2022 snapshot of gamers’ reception to various types of digital advertisements. It covers: Display / banner advertisements Video advertisements Video advertisements in mobile...

Attention economy
Reasons, not ways, to spend attention

Report by Hanna Kahlert

1 Mar 2023

£3,000.00 excl. VAT

Media and Marketing

audience insight

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation....

TV monetisation
The third way

Report by Tim Mulligan

28 Feb 2023

£3,000.00 excl. VAT

Video

business strategy

The slowing of subscription growth in developed markets means that streaming services have to look both towards post-subscription and post-advertising models. A focus on retention will maintain downward...

Year of change
Themes that will shape entertainment in 2023

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

15 Feb 2023

£5,000.00 excl. VAT

20,000 foot view This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music,...

Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

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Report by Tim Mulligan

1 Feb 2023

£3,000.00 excl. VAT

Video

audience insight

Online video

Introduction This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer...

Kill the campaign
Music marketing needs branding, not direct response

Report by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

£3,000.00 excl. VAT

music marketing

Marketing

scenes

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough...

Podcast videos
Format blurring expands podcasts’ future

Report by Annie Langston

1 Feb 2023

£3,000.00 excl. VAT

Podcasts

audio

format blurring

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...

Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

Report by Hanna Kahlert

1 Feb 2023

£3,000.00 excl. VAT

Media and Marketing

Cultural Trends

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment...

Watch parties
Rebooting the watercooler moment

Report by Ben Woods

1 Feb 2023

£3,000.00 excl. VAT

Video

Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content...

Tipping point
How in-game spending will eat the games world

Report by Karol Severin

1 Feb 2023

£3,000.00 excl. VAT

Games

audience insight

Though parts of the games industry still stigmatize in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic...

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Cover image for MIDiA Research video subscription forecasts 2023-2030

Report by Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

15 Jan 2023

£7,500.00 excl. VAT

Online video

video model

subscription model

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise...

Pivot point
MIDiA 2023 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Games subscriber profiles Q3 2022

Report by Karol Severin

4 Jan 2023

£3,000.00 excl. VAT

Games

esports audiences

games subscriptions

This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple...

Social platform user snapshot Q3 2022

Report by Hanna Kahlert

4 Jan 2023

£3,000.00 excl. VAT

social media

Media and Marketing

audience insight

This slide deck presents a snapshot of different social platform users, including age breakdowns, time spent on social overall, time spent creating content, and ad tolerance. It covers Facebook, YouTube,...

Stream, interact, repeat
Why SVOD needs a social engagement revolution

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Report by Ben Woods

4 Jan 2023

£3,000.00 excl. VAT

Video

Product Strategy

Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also...