MIDiA Reports

Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

Cover image for Video consumer monetisation snapshot Q3 2022

Report by Tim Mulligan

1 Feb 2023

Introduction This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer...

Kill the campaign
Music marketing needs branding, not direct response

Report by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

£3,000.00 excl. VAT

music marketing

Marketing

scenes

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underling paradigm shifts that are the true cause for streaming’s problems: there is not enough...

Podcast videos
Format blurring expands podcasts’ future

Report by Annie Langston

1 Feb 2023

£3,000.00 excl. VAT

Podcasts

audio

format blurring

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...

Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

Report by Hanna Kahlert

1 Feb 2023

£3,000.00 excl. VAT

Media and Marketing

Cultural Trends

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment...

Watch parties
Rebooting the watercooler moment

Report by Ben Woods

1 Feb 2023

£3,000.00 excl. VAT

Video

Product Strategy

Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content...

Tipping point
How in-game spending will eat the games world

Report by Karol Severin

1 Feb 2023

£3,000.00 excl. VAT

Games

audience insight

Though parts of the games industry still stigmatize in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic...

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Cover image for MIDiA Research video subscription forecasts 2023-2030

Report by Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

15 Jan 2023

£7,500.00 excl. VAT

Online video

video model

subscription model

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise...

Pivot point
MIDiA 2023 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Games subscriber profiles Q3 2022

Report by Karol Severin

4 Jan 2023

£3,000.00 excl. VAT

Games

esports audiences

games subscriptions

This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple...

Social platform user snapshot Q3 2022

Report by Hanna Kahlert

4 Jan 2023

£3,000.00 excl. VAT

social media

Media and Marketing

audience insight

This slide deck presents a snapshot of different social platform users, including age breakdowns, time spent on social overall, time spent creating content, and ad tolerance. It covers Facebook, YouTube,...

Stream, interact, repeat
Why SVOD needs a social engagement revolution

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Report by Ben Woods

4 Jan 2023

£3,000.00 excl. VAT

Video

Product Strategy

Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also...

Audiobook consumer profile
Following in podcasts’ footsteps

Report by Annie Langston

4 Jan 2023

£3,000.00 excl. VAT

audio

audience insight

The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming...

Nightlife in the new normal
Remote work shifts the entertainment balance

Cover image for Nightlife in the new normal

Report by Tatiana Cirisano and Perry Gresham

4 Jan 2023

£3,000.00 excl. VAT

Critical Developments

audience insight

Coronavirus pandemic work patterns are now ingrained in the United States, where 42% of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on...

Music discovery snapshot Q3 2022
Fandom under threat

Cover image for Music discovery snapshot Q3 2022

Report by Kriss Thakrar and Tatiana Cirisano

4 Jan 2023

£3,000.00 excl. VAT

Music

marketing strategy

Despite the hyper-saturated music landscape, music discovery is generally not a problem for most consumers. Gen Z and millennials have similar music discovery habits, but gen Z struggle slightly more...

The great movie reset
How films can drive higher income spending in video

Report by Tim Mulligan

22 Dec 2022

£3,000.00 excl. VAT

Film

Movies

movie-going

The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office...

Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Report by Ashleigh Millar

21 Dec 2022

£3,000.00 excl. VAT

Media and Marketing

Cultural Trends

The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

Critical Developments

business strategy

predictions

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Music industry earnings Q3 2022
Pre-recession growth

Cover image for Music industry earnings Q3 2022

Report by Mark Mulligan

20 Dec 2022

£3,000.00 excl. VAT

music industry growth

music industry revenues

label revenues

The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue...

Esports bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

12 Dec 2022

£5,000.00 excl. VAT

esports

Games

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

The next challenge for esports
Striking the balance between creators and athletes

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Report by Karol Severin and Sam Griffin

9 Dec 2022

£3,000.00 excl. VAT

Games

business strategy

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates...