MIDiA Reports

2020 in review
Lockdown legacy impacts on entertainment

Report by Hanna Kahlert

24 Feb 2021

The 20,000 Foot View: Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective.…

OTT Distribution and Partnerships
StreamTV Growth Summit 2021

Cover image for OTT Distribution and Partnerships

Report by Tim Mulligan

16 Feb 2021

Free Report

Video

streaming

audience insight

OTT Distribution and Partnerships A MIDiA Research Presentation for StreamTV Growth Summit 2021

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00

Media and Marketing

media consumption

entertainment consumption

The 20,000 Foot View: 2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their…

Sports audiences
The Gen Z opportunity

Report by Alistair Taylor

8 Feb 2021

£3,000.00

Activision Blizzard

Amazon

amazon prime video

The 20,000 Foot View: Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation…

The Great Reaggregation
Lockdown, Demand and Consolidation

Report by Tim Mulligan

29 Jan 2021

£3,000.00

Video

reaggregation

video ecosystems

The 20,000 Foot View: COVID-19 removed the constraints imposed by peak attention, leading to a surge in home-based entertainment consumption and streaming adoption. Fortuitous timing, enforced home working…

Music and Games Partnership Strategy
Beyond the Comfort Zone

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Report by Karol Severin

29 Jan 2021

£5,000.00

music licensing

games music partnerships

in-game spending

The 20,000 Foot View: Music companies are flocking to explore partnerships with games companies. Seeking a foothold in a fast-growing market, music companies are often looking for easy wins that fit…

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

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Report by Mark Mulligan

25 Jan 2021

£3,000.00

music product strategy

music formats

artist formats

The 20,000 Foot View: As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product…

The Roaring Sporting 20s
India Leads the Way in Innovation and Engagement

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Report by Tim Mulligan, Alistair Taylor and Srishti Das

18 Jan 2021

£3,000.00

The 20,000 Foot View: Touted as the home of the next billion online consumers, India’s rapid adoption of digital media services has been driven by the explosion in smartphone adoption over the last few…

Virtual Concerts
A New Video Format

Report by Mark Mulligan

22 Dec 2020

£3,000.00

Video

Music

The 20,000 Foot View: The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order…

Broken Windows
How Streaming Is Redefining the Movie Proposition

Report by Tim Mulligan

21 Dec 2020

£3,000.00

Video

The 20,000 Foot View: COVID-19 significantly reduced theatrical movie releases and has necessitated a shift to streaming premiers for studios, especially those with recently launched direct-to-consumer…

Sports Rights
The Great Reset

Report by Alistair Taylor

16 Dec 2020

£3,000.00

Amazon

BT Sport

BT

The 20,000 Foot View: COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates.…

Cultural Trends in 2021
Navigating a New Normal

Report by Hanna Kahlert

10 Dec 2020

£3,000.00

Amazon

amazon prime video

Amuse

The 20,000 Foot View: Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats…

Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

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Report by Tim Mulligan

27 Nov 2020

£3,000.00

AVOD

streaming video

d2c

The 20,000 Foot View: Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement…

Spotify Q3 2020 Earnings
The Shift to Free

Cover image for Spotify Q3 2020 Earnings

Report by Mark Mulligan

27 Nov 2020

£3,000.00

Spotify

Spotify Q3

Spotify q3 20 earnings

The 20,000 Foot View: With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics. Q3 2020 saw a slight deviation from the script…

2021 Predictions
The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

£5,000.00

amazon channels

Amazon Prime

Apple One

The 20,000 Foot View: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports…

Next-Generation Consoles
PS5 Starts in Pole Position

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Report by Karol Severin

23 Nov 2020

£3,000.00

Games

The 20,000 Foot View: The winter holiday season has always been important for next-generation console launches, but this one is different. Negative effects of the current recession will intensify, engagement…

Creator Tools
The Music Industry’s New Top of Funnel

Report by Mark Mulligan

13 Nov 2020

£7,500.00

creators

Music creators

artists

The 20,000 foot view: Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption…

State of the YouTube Music Economy 3.0 -
End of the Beginning

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Report by Mark Mulligan

30 Oct 2020

£5,000.00

Music

YouTube

business strategy

The 20,000 Foot View: This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams,…

The Case for News in Video D2C Services

Report by Tim Mulligan

30 Oct 2020

£3,000.00

news

news consumer

Video D2C

The 20,000 Foot View: Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s…

The Rising Power of UGC

Report by Mark Mulligan and Keith Jopling

26 Oct 2020

Free Report

Music

Media and Marketing

user generated content

About this report Audible Magic has commissioned MIDiA to produce a White Paper on the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms.…