MIDiA Reports

Music subscriber market shares 2022
Chinese Dragon

Cover image for Music subscriber market shares 2022

Report by Mark Mulligan

5 Dec 2022

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth,...

The global podcast opportunity
Unlocking format growth

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Report by Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

western

opportunities

Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

Lean-through listening
The impact of context on consumption and ad responsiveness

Report by Hanna Kahlert

30 Nov 2022

£3,000.00 excl. VAT

Media and Marketing

This slidedeck features data from MIDiA’s Q3 2022 Consumer Survey, looking at segments ofmusic listeners, and their listening and discovery behaviours. This coversmusic services consumption, music video...

Closing the background gap
Focused versus background audio listening

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Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

background gap

platforms

audio

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

DSP user profiles
Small is beautiful

Report by Mark Mulligan

29 Nov 2022

£3,000.00 excl. VAT

With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product...

A field of all levels
Strategizing music’s attention economy

Report by Tatiana Cirisano

29 Nov 2022

£3,000.00 excl. VAT

attention economy

attention recession

attention inflation

Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation...

Video reports bundle
Available for a limited time

Report by Tim Mulligan and Ben Woods

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

Games strategy bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games strategy reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Games marketing bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Unlocking the saturation conundrum
Key video trends going into 2023

Cover image for Unlocking the saturation conundrum

Report by Tim Mulligan, Hanna Kahlert, Sam Griffin and Ben Woods

14 Nov 2022

Free Report

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace...

From video hardware to entertainment hardware
The gamer opportunity for smart TVs

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Report by Tim Mulligan

8 Nov 2022

£3,000.00 excl. VAT

Video

smart TV gamers

smart TV gaming streaming retention

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption...

Social media marketing is becoming its own cultural moment

Report by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

£3,000.00 excl. VAT

Media and Marketing

marketing strategy

Audiences are changing the ways they interact with entertainment, as well as how they respond to advertising and marketing designed to promote it. Audiences are increasingly creative and engage in lean-through...

After digital
The search for a cheaper cultural moment

Report by Hanna Kahlert

28 Oct 2022

£3,000.00 excl. VAT

Critical Developments

Audiences are becoming ever-more creative and this proclivity will come into its own over the coming period of economic, social, and political turbulence. To reconnect with each other while conserving...

Streaming’s next growth phase
The necessity of differentiation

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Report by Tatiana Cirisano

28 Oct 2022

£3,000.00 excl. VAT

Music

DSPs have long been able to grow their subscriber bases despite all offering essentially the same experience. Yet the freemium model is reaching a saturation point, putting slow but steady pressure on...

Podcast market value chain
The next investment is the listeners

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Report by Annie Langston

27 Oct 2022

£3,000.00 excl. VAT

audio

Investments

infrastructure

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place,...

Entertainment spending by game genre fans Q2 2022

Report by Karol Severin

21 Oct 2022

£3,000.00 excl. VAT

This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments: Action games fans First-person shooter (FPS) fans...

Friction TV
Addressing the user experience disconnect in streaming TV

Report by Tim Mulligan

20 Oct 2022

£3,000.00 excl. VAT

Hybrid SVOD

SVOD

SVOD Services

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands....

State of the music creator economy
Post-lockdown growth

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Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2022

£5,000.00 excl. VAT

Music

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

Video consumer snapshot Q2 2022

Report by Tim Mulligan

30 Sep 2022

£3,000.00 excl. VAT

Video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s...

The shift indoors
Entertainment audiences’ search for the affordable and the meaningful

Report by Hanna Kahlert

30 Sep 2022

£3,000.00 excl. VAT

Media and Marketing

Cultural Trends

The Covid-19 entertainment boom is over; we are now in a highly competitive attention recession characterised largely by the attention inflation driven from accelerating rates of multitasking. This is...