MIDiA Reports

Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

20,000 foot view: Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that...

Entertainment and the recession
How it will be impacted and how it should respond

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Report by Mark Mulligan

25 Sep 2022

£3,000.00 excl. VAT

Critical Developments

20,000 foot view: The world is facing a period of change and disruption that is unprecedented in modern times. With so many interconnected dynamics across consumer spending, economic cycles, the climate,...

Content is king, distribution is queen but retention is revolutionary

Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Video

audio

audience insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Lean-through consumption
Communities are key

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Report by Hanna Kahlert

31 Aug 2022

£3,000.00 excl. VAT

Media and Marketing

20,000 foot view: Entertainment consumption is increasingly shaped by context, as consumers are driven by attention saturation to overlap behaviours as well as choose between them. Different forms of...

Attention inflation
How multitasking is reshaping the attention economy

Report by Karol Severin and Perry Gresham

31 Aug 2022

£5,000.00 excl. VAT

Inflation

Critical Developments

audience insight

20,000 foot view: Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have...

Games genre fan overlaps across entertainment

Report by Karol Severin and Kazia Rothwell

31 Aug 2022

£3,000.00 excl. VAT

Games

niche audiences

gaming culture

Entertainment genre overlaps of games genre fans Q2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular...

Hybrid shock
How ads will change SVOD

Report by Tim Mulligan

31 Aug 2022

£3,000.00 excl. VAT

Hybrid SVOD

ad-supported video

video streaming subscriptions

20,000 foot view: The combined effects of market saturation for subscription video on demand (SVOD) alongside a growing cost-of-living crisis are forcing pureplay SVOD services to modify their ad-free...

Scenes
A new lens for music marketing

Report by Mark Mulligan and Tatiana Cirisano

30 Aug 2022

£3,000.00 excl. VAT

Music

20,000 foot view: Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased...

Podcast monetisation and remuneration
Balancing creator and platform needs

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Report by Annie Langston

22 Aug 2022

£3,000.00 excl. VAT

advertising

platform subscriptions

creator subscriptions

20,000 foot view: Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Media and Marketing

Cultural Trends

20,000 foot view: Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail...

The rise of the lean-through superfan
Post-Covid trends of UGC creation and entertainment

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Report by Hanna Kahlert

29 Jul 2022

£3,000.00 excl. VAT

Media and Marketing

audience insight

20,000 foot view: The Covid-driven entertainment boom is over, with ‘in real life’ activities taking back ground from the 12% of additional time freed by lockdown measures. The attention crunch is...

The video attention reboot
How video is being impacted by the attention recession

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Report by Tim Mulligan and Hanna Kahlert

29 Jul 2022

£3,000.00 excl. VAT

Critical Developments

attention recession

lean-through

20,000 foot view: With the attention recession in full swing following the lockdown boom, video is already feeling the pinch as evidenced by Netflix’s declining subscriber count. The mainstreaming...

Profiling smart-TV owning gamers

Report by Karol Severin and Kazia Rothwell

29 Jul 2022

£3,000.00 excl. VAT

Games

audience insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards...

Music IP as video content
Why music fandom is strategically important for D2C

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Report by Tim Mulligan

28 Jul 2022

£3,000.00 excl. VAT

music video

music genre

music ip

20,000 foot view: Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise...

Audio creators
The new creative frontier

Report by Annie Langston

27 Jul 2022

£3,000.00 excl. VAT

audio creators

Podcasts

podcast creators

20,000 foot view: While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance...

Music sync market forecast
Production libraries raise the pitch

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Report by Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

£5,000.00 excl. VAT

Music

business strategy

20,000 foot view: Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases...

Attention recession impacts on D2C growth

Report by Richard Broadhurst

26 Jul 2022

£3,000.00 excl. VAT

Video

streaming

SVOD

20,000 foot view: Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD)...

Building a fan economy with Fan-Powered Royalties

Report by Kriss Thakrar, Tatiana Cirisano and Perry Gresham

12 Jul 2022

Free Report

Music

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...

MIDiA Research 2022-2030 global music forecasts
The new era of growth

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Report by Mark Mulligan

5 Jul 2022

£7,500.00 excl. VAT

Music

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and labeltrade values and are in billions of US dollars...

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

music industry

music streaming

fandom

20,000 foot view: Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither...