MIDiA Reports

Addressable creator markets
An opportunity with many layers

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Report by Mark Mulligan

29 Jul 2021

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest.…

The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

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Report by Hanna Kahlert

22 Jul 2021

£3,000.00

consumer insight

streaming

digital first

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly…

Music consumer survey Q1 2021
YouTube extends its reach

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Report by Mark Mulligan

20 Jul 2021

£3,000.00

Music

audience insight

The data in this report is taken from MIDiA’s Q1 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and…

How does AVOD unlock the mainstream consumer

Report by Tim Mulligan

12 Jul 2021

Free Report

Video

How does AVOD unlock the mainstream consumer webinar presentation.

Local Sounds, Global Cultures
MENA Music Market Opportunity

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Report by Srishti Das and Kriss Thakrar

6 Jul 2021

Free Report

Music

Emerging market opportunity becomes reality With global music subscribers set to exceed half a billion by end 2021 and nearing saturation in developed markets, the industry focus has shifted to the next…

MIDiA Research 2021 – 2028 global music forecasts
ARPU growth finally delivers

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Report by Mark Mulligan

30 Jun 2021

forecast

music forecast

market share

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values and are in billions of US dollars…

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

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Report by Tim Mulligan

28 Jun 2021

£5,000.00

Video

forecast

2021

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel…

The esports viewer dossier Q1 2021

Report by Karol Severin

25 Jun 2021

£5,000.00

Games

esports

Esports viewers

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage…

Ad strategy in a digital-first environment
Rethinking acceptance, tolerance and effectiveness

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Report by Hanna Kahlert

3 Jun 2021

Digital-first behaviours and the proliferation of choice have caused underlying changes to how consumers perceive and respond to brands. Brand loyalty has been replaced by content fandom. Frictionless…

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Report by Tim Mulligan

31 May 2021

£3,000.00

Video

consumption

trends

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s…

Games subscriptions
Early market leaders and consumer profiles emerge

Report by Karol Severin

28 May 2021

Games

Product Strategy

games subscriptions

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that…

Spotify Q1 2021 earnings
Shifting headwinds

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Report by Mark Mulligan

27 May 2021

£3,000.00

The first quarter of the year is usually a slow one for Spotify, but Q1 2021 saw a few metrics slowing more than in previous years. There were lots of solid performance metrics in Spotify’s results…

Live streamed concert demand
Ready for prime time

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Report by Mark Mulligan, Karol Severin and Kriss Thakrar

21 May 2021

£3,000.00

live streamed concerts

live stream concerts

virtual concerts

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too…

Podcast audiences
Competing for attention

Report by Mark Mulligan

20 May 2021

£3,000.00

Podcasts

podcast strategy

Product Strategy

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come…

In-game spending
Cross-entertainment product strategy

Report by Karol Severin

30 Apr 2021

£3,000.00

games product strategy

in-game spending

games forecast

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future…

The rise of the silver streamer
55+ demographic reshapes video streaming

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Report by Tim Mulligan

30 Apr 2021

£3,000.00

silver streamer reaggregation

video ecosystems

d2c

2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand…

Sports Fans Consumer Snapshot Q1 2021

Report by Tim Mulligan

28 Apr 2021

Introduction This slide deck presents sports fans consumer snapshot covering video services, live-TV sports viewing, sports highlights viewing, free live digital sports viewing, device viewing, sports…

Creator culture
The song becomes the feed

Report by Mark Mulligan and Kriss Thakrar

26 Apr 2021

£3,000.00

creators

Music creators

creator tools

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the…