MIDiA Reports

Hybrid futures
MIDiA 2022 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here .…

Fandom drivers
From fan psychology to NFT demand

Report by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

£3,000.00

fandom

fans

fan behaviour

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales,…

Gamer consumer deep dive Q3 2021

Report by Karol Severin

23 Dec 2021

£3,000.00

gaming

mobile games

games subscriptions

About this report: This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides…

Music market subscriber shares 2021
Growth is not letting up yet

Cover image for Music market subscriber shares 2021

Report by Mark Mulligan

22 Dec 2021

£7,500.00

streaming

music streaming

subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual…

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video Consumer Snapshot Q3 2021

Report by Tim Mulligan

22 Dec 2021

£3,000.00

Online video

subscription video on demand

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled…

Fandom and lean-in culture are reshaping video

Report by Hanna Kahlert

20 Dec 2021

£3,000.00

fandom insight

monetizing fandom

tv show fandom

To compete in the new hyper-saturated attention economy, entertainment propositions must tap into audience sentiment to generate fandom and understand where they fit in the lives and habits of audiences.…

2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

£5,000.00

Media and Marketing

business strategy

2022 predictions

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. …

Consolidation and retention
How D2C is now driving video M&A strategy

Cover image for Consolidation and retention

Report by Tim Mulligan

30 Nov 2021

£3,000.00

Online video

subscription video on demand

streaming video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously…

Spotify Q3 2021 earnings
Premium matures as advertising accelerates

Cover image for Spotify Q3 2021 earnings

Report by Mark Mulligan

30 Nov 2021

£3,000.00

Spotify is in a transition phase. Monthly active user (MAU) growth bounced back, but user growth is in a mid-term slowdown phase while the business begins its transition to emerging markets and ad-based…

Karaoke app user deep dive

Report by Mark Mulligan

30 Nov 2021

£3,500.00

mobile apps

next gen apps

apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany,…

Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Cover image for Indian sports consumer profiles

Report by Srishti Das

30 Nov 2021

£3,000.00

live sports

sports rights

tv sports viewing

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here .…

Games worlds
Assessing audience reach, value and relevance

Report by Karol Severin

25 Nov 2021

£3,000.00

Games

games industry

games worlds

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities.…

Attention economy
After the lockdown boom

Report by Mark Mulligan

23 Nov 2021

£3,000.00

entertainment consumption

entertainment hours

media time

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats.…

Growth from Transparency
Reframing the value of music through creator rights

Cover image for Growth from Transparency

Report by Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

12 Nov 2021

Free Report

creator rights

Utopia

Music

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent…

Independent label market shares
Up on all counts

Cover image for Independent label market shares

Report by Mark Mulligan

28 Oct 2021

£5,000.00

record labels

independent labels

record label market shares

This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups,…

Beyond broadcast
How digital natives will reboot sports content monetisation

Report by Srishti Das

28 Oct 2021

£3,000.00

Sports

live sports

sports fans

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds…

Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video Consumer Snapshot Q2 2021

Report by Tim Mulligan

28 Oct 2021

£3,000.00

streaming

subscription video on demand

streaming video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled…

Live streamed events consumer behaviour
Q2 2021

Cover image for Live streamed events consumer behaviour

Report by Mark Mulligan

7 Oct 2021

£3,000.00

live streaming

live music

Live entertainment

This report looks at live stream audience data and audience behaviour trends with regards to live streamed events. Methodological notes: The Brazil self-reported, live streamed penetration rate from…

Smart home
Smart devices are winning the battle for the future of TV

Report by Tim Mulligan

30 Sep 2021

£3,000.00

q2 2021

VOD

smart home

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices…

From social media to creator tools
The evolution of UGC

Cover image for From social media to creator tools

Report by Hanna Kahlert

30 Sep 2021

£3,000.00

entertainment

attention economy

lean in

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions…