Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Visionary audio
Unlocking the power of video in podcasting

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Rutger Rosenborg

November 2024

brand partnerships

spotify podcasts

podcast creators

YouTube may be the only viable platform for long-form video podcasts, but that does not mean audio-first podcast platforms should abandon video. Instead, podcast platforms should leverage video both as...

MIDiA Research 2024-2031 global social forecasts
New frontiers and strong growth ahead

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Hanna Kahlert and Mark Qi

November 2024

YouTube

Facebook

Instagram

More than ever, social platforms are the de facto way that consumers interact not only with entertainment but with the internet itself. As internet access expands in emerging markets and social platforms...

State of the independent music economy
Fragmentation and consolidation

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Mark Mulligan and Tatiana Cirisano

October 2024

Business Strategy

This report presents the results of MIDiA’s annual independent label and distributor survey, as well as the most comprehensive market sizing of the non-major label sector ever conducted. Built on revenue...

The future of creator hardware
AI’s new creative lane

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Ben Woods

October 2024

Twitch

Sony

Microsoft

AI tools pose a risk to the hardware funnel by becoming the go-to toolkit for beginners and a substitute for recorded footage. With AI providing solutions at every stage of the video creator workflow,...

Music merchandise demand
Who, what, and where

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Tatiana Cirisano

October 2024

Consumer Behaviour

cds

Spotify

The music merchandise market has transformed, with significantly more artists selling merch and more product variety than ever before. The traditional line between “hard” and “soft” merch is blurring...

Social is eating entertainment
The future of memes, music, social platforms, and beyond

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Hanna Kahlert

October 2024

Product Strategy

Entertainment is now a key reason consumers engage with social platforms, opening new opportunities for social and raising new challenges for traditional entertainment. Social platforms offer not only...

Socioeconomics of podcast listening
Engaging a higher value audience

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Rutger Rosenborg

October 2024

creators

Subscriptions

Radio

Podcasts alone will struggle to monetise via subscriptions, leaving advertising as podcasts’ key source of revenue for the foreseeable future. However, podcasts do attract high-earning, high-spending...

The single-player opportunity
Course correcting from a red to blue ocean

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Rhys Elliott

September 2024

YouTube

Netflix

xbox

The AAA PC and console games market is facing growth issues, money is more expensive, and developers are facing pressure to become leaner, more profitable, and take fewer risks. Many game makers, including...

Video creator tools
Hardware user profile

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Ben Woods

September 2024

Product Strategy

The democratisation of video creation has created an unprecedented opportunity for hardware tools companies. However, converting casual creators and beginners into high spenders is difficult given the...

Music creator survey
Recalibration

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Mark Mulligan and Tatiana Cirisano

September 2024

Audience Insight

The music creator economy has been slowly developing but was thrust into the spotlight by a surge of new creators during the Covid lockdowns. As with any bubble, it eventually burst; many creator tools...

O mercado brasileiro de música
Rumo ao estrelato

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Leo Morel and Tatiana Cirisano

September 2024

Business Strategy

Una imagen a 20.000 pies Grande parte da população do Brasil adotou o streaming como formato de consumo musical. Atualmente, ele é o principal formato de consumo do país, correspondente a 82% de sua...

Brazil music market
Ready for prime time

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Tatiana Cirisano and Leo Morel

September 2024

Business Strategy

Brazil’s large, youthful population has fully embraced streaming. It is now the country’s top consumption format and the source of 82% of its recorded music revenue. This is helping Brazilians’ strong...

Q2 2024 music metrics
Bifurcation is here

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Mark Mulligan and Tatiana Cirisano

September 2024

Business Strategy

This report presents MIDiA consumer data for key music consumer behaviours and company financials for Q2 2024. Consumer data covered includes, streaming app usage, music behaviour, and streaming activities....

Analogue revival
A cultural pendulum swing

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Hanna Kahlert

September 2024

Cultural Trends

From the dumb phone trend to a vinyl revival, analogue has been back on the rise in the cultural zeitgeist. This could shake up the digital ecosystem and unlock potential opportunities for entertainment...

From casual listeners to podcast purists
Mapping podcast platform preferences

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Rutger Rosenborg

September 2024

Audience Insight

Consolidation has arrived in audio. As some tech companies turn to a multi-format strategy to keep users engaged, it becomes more difficult for single-format platforms to compete for the same subscriber...

Video creator tools
Software user profile

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Ben Woods

August 2024

Product Strategy

Creator Economy

The video creator software market is evolving fast. AI tools are carving out new workflows, and the democratisation of video creation is increasing demand from social video creators and professional videographers....

The ‘why’ and ‘what’ behind in-game spending

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Karol Severin

August 2024

Audience Insight

As the games industry matures and global games revenue growth slows down, in-game spending will remain one of the industry’s key growth drivers. Historically, in-game spending was mostly associated with...

French music consumer user profile
Unlocking fandom

Tatiana Cirisano

August 2024

Audience Insight

This report presents MIDiA consumer data for key music behaviours of French consumers. Key data and insights in this report: Monthly music streaming behaviours of French consumers Listening habits of French...

Songwriters take the stage
A new playbook for a new era

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Tatiana Cirisano and Fernanda Balzaretti

July 2024

Streaming

Spotify

music industry

The streaming era upended the already-fraught business of being a songwriter, pushing songwriters to secure new revenue streams and better deal terms. While the recorded music industry has responded to...

High tide raises all ships
Leveraging the cultural tidal wave of Grand Theft Auto VI

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Rhys Elliott

July 2024

Audience Insight

Grand Theft Auto VI ( GTA 6 ), due to be released in autumn 2025, is on track to be one of the biggest entertainment launches of all time. It will capture a significant amount of consumer attention. Marketers...

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Showing 1 to 20 of 653 results.