Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

2024 audio consumer profile
Habits, platforms, and personas

Cover image for 2024 audio consumer profile
Laura Fisher
Apple
Spotify
YouTube
This report presents MIDiA’s audio consumer survey data with a view to understand the global audio consumer.This report is a compilation of the most recent MIDiA audio data. Key data in this report: Platforms that podcast monthly listeners use to access their podcasts, Q4 2024, global Podcast monthly listeners main ways of discovering podcasts, Q3 2024, global Total number of audio subscriptions paid for per consumer, Q4 2024, global Average weekly hours spent listening to audiobooks vs.
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UK media consumption Q4 2024
A mature market with niche growth prospects

Cover image for UK media consumption Q4 2024
Laura Fisher
Streaming
Streaming Music
US
This report presents MIDiA consumer entertainment data across media, music, audio, and games. Key data and insights: Time spent and weekly active users (by format and platform)for streaming music, podcasts, social media, games consoles and more. All data refers to the UK only (n = 1,000) except for ‘all-country average’ referring to the weighted average of all nine countries surveyed.
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Cultural movements
A new take on mainstream for the fragmentation era

Cover image for Cultural movements
Mark Mulligan and Tatiana Cirisano
Entertainment
mainstream
Cultural trends
Entertainment has become nichified, mainstream has become smaller, and audiences have fragmented. While this has been crucial to the rise of the long tail and the creator economy, there is a need for a new, fragmentation-era successor to mainstream. Building upon MIDiA’s work on scenes, in this report we make the case for cultural movements, the cultural pyramid, and how entertainment audiences operate in the fragmentation era.
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Music subscriber market shares Q4 2024
Full stream ahead

Cover image for Music subscriber market shares Q4 2024
Mark Mulligan, Tatiana Cirisano, Mark Qi, Olivia Jones and Laura Fisher
music subscriber market shares
Business Strategy
Streaming market metrics are bifurcating. Label streaming revenues were up in 2024, indicating a much anticipated slow down in revenue growth. Yet, at the same time, music subscriber growth was nearly double that of label streaming revenues for 2024. As is so often the case, there are many factors at play.
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The audio creator opportunity
Audio creator behaviours and monetisation potential

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Rutger Rosenborg
Creators
Subscriptions
Spotify
Historically, YouTubers and TikTok influencers have received the lion’s share of mainstream attention as a creator class – but audio creators are increasingly active on the same digital platforms and operating within the same formats. As a result, the audio creator has become a jack of all trades, moving between copyediting, audio editing, and video editing.
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Themes

Verticals