MIDiA Reports

Livestreaming strategy in a social-video world
Work with UGC, not against it

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Report by Tatiana Cirisano

1 Jun 2023

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment...

Live sport 2.0
Capturing younger audiences with the creator economy

Report by Ben Woods

1 Jun 2023

£3,000.00 excl. VAT

Video

Audience Insight

Apple TV+

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations...

Data briefing
South Korea music market

Report by Mark Mulligan

1 Jun 2023

£3,000.00 excl. VAT

Music

Cube Entertainment

Genie Music

This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials...

Fandom and identity
For fans, entertainment goes beyond enjoyment of content

Report by Hanna Kahlert

1 Jun 2023

£3,000.00 excl. VAT

Across entertainment, fandom is used to judge, predict, and generate successful commissioning and distribution strategies. Fandom indicates reliable audiences who will spend money on propositions and...

US SVOD consumer podcast engagement
Audio is the new spinoff

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Report by Annie Langston

1 Jun 2023

£3,000.00 excl. VAT

Amazon

Amazon Fire TV

amazon prime video

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For...

Web 3.0 is here
Navigating the new culture of digital entertainment

Report by Hanna Kahlert

2 May 2023

£3,000.00 excl. VAT

AI has already hit entertainment at the industry level – and the impacts on audience culture will not be far behind. A variety of AI tools are now readily available on ‘fremium’ tiers at a consumer...

Burnishing the back catalogue
Retention in an inflationary era

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Report by Ben Woods

2 May 2023

£3,000.00 excl. VAT

Video

With inflation squeezing commissioning budgets, streaming-TV services are battling to demonstrate value to consumers who risk churning under pressure from the cost-of-living crisis. The big spend on new...

Artists direct
Focus on passion, not professionalism

Report by Tatiana Cirisano

2 May 2023

£3,000.00 excl. VAT

Music

AWAL

BandLab

All eyes of the music business are on artists direct, the fastest-growing segment of the industry. But the 6.4 million artists in this segment are far from a unified group, and have varied aspirations,...

AI and the future of music
The future is already here

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Report by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

2 May 2023

£3,000.00 excl. VAT

Music

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant...

Pre-empting video piracy in the streaming TV era

Report by Tim Mulligan

2 May 2023

£3,000.00 excl. VAT

Video

IBCAP

Nagra

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy...

Podcasts and gamers
How audio can propel the gaming universe

Report by Annie Langston and Kazia Rothwell

2 May 2023

£3,000.00 excl. VAT

Audioboom

BBC 4

Beautiful / Anonymous

The rise of games-inspired content is taking entertainment by storm. This illustrates the power of not only games content itself, but the fandoms that keep it alive, revealing an audience for other entertainment...

Games purchasing by format
Brick and mortar is not dead

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Report by Karol Severin

2 May 2023

£3,000.00 excl. VAT

Games

Audience Insight

This report presents a Q1 2023 snapshot of US gamers who bought at least one game within a six-month period (between October 2022 and March 2023). This is broken down by physical versus digital format...

The great monetisation reset
New ways to monetise streaming video audiences

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Report by Tim Mulligan and Ben Woods

12 Apr 2023

Free Report

Video

Product Strategy

This keynote took place at the beginning of the MIDiA webinar:The great monetisation reset |New ways to monetise streaming video audiences. The full presentation, panel, and Q&A session, can be found...

Profiling Steam users
A valuable gamer niche

Report by Karol Severin

6 Apr 2023

£3,000.00 excl. VAT

Games

For two decades now, Steam has been one of the go-to digital game distributors, particularly for computer gamers and developers. Yet, its weekly active audience does not quite reflect a fully representative...

Bridging the creator gap
Monetising social video’s micro-communities

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Report by Sam Griffin and Ben Woods

3 Apr 2023

£3,000.00 excl. VAT

Awesamdude

BadBoyHalo

Callahaniscool

The pandemic-induced boom in content creation has saturated social video platforms at a time when creators are battling a downturn in digital advertising revenues. These dual pressures of less exposure...

Podcasts and music streaming
Mirrored growth

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Report by Annie Langston

3 Apr 2023

£3,000.00 excl. VAT

Amazon

amazon music

Anchor

The economic recession, and related layoffs at major podcasting divisions, have some questioning the future of the format. However, podcasts are following a similar trajectory as music did in its transition...

Social platform user snapshot
Q4 2022

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Report by Hanna Kahlert

3 Apr 2023

£3,000.00 excl. VAT

Media and Marketing

Audience Insight

This slide deck presents a snapshot of different social platform users, including age breakdowns, activity on social platforms, and cross-platform usage. It covers Facebook, YouTube, Twitter, WhatsApp,...

US millennial snapshot
A looming generational blind spot

Report by Kriss Thakrar and Tatiana Cirisano

3 Apr 2023

£3,000.00 excl. VAT

Music

In the US, 25-34-year-olds are the music industry’s most valuable segment. Yet their relationship with streaming is tenuous. Streaming is not meeting these consumers’ need for a more social, less...

Ad-supported video consumer snapshot Q4 2022
US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil

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Report by Tim Mulligan

1 Apr 2023

£3,000.00 excl. VAT

Video

Audience Insight

This report presents a snapshot of ad-supported video users, including age breakdowns, time spent on video (subscription video on demand (SVOD), ad-supported video on demand (AVOD), and pay-per-view),...

Rebooting video fandom
Games as a video streaming genre

Report by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

£3,000.00 excl. VAT

streaming TV monetisation

gamers

video games genres

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...