Press Releases
New MIDiA report forecasts one billion creators by 2032 as AI reshapes the creative value chain
[LONDON – 21 October, 2025] – MIDiA Research, the global authority in music, creator economy and cross entertainment, has just released The State of the Video Creator Economy, a comprehensive new report that reveals that the number of global creators is set to surge by 76% to 1.
MIDiA Research study rejects $100 price point for Grand Theft Auto VI
[London, 9th October, 2025] -As anticipation for the long-awaited release of Grand Theft Auto VI reaches fever pitch, speculation surrounding its price has intensified. Since the game’s announcement, rumoured base edition prices of up to $100 have ignited industry-wide debate about the future of A...
New MIDiA Research Data Shows Why Virality Is Not Building Fandom
“I hear it enough on social” is a common barrier to streaming music, particularly for 16-24 year-olds LONDON – 16 September, 2025 – MIDiA Research, the global authority in music, creator economy and cross-entertainment insights, today published “All eyes, No ears: Why virality is not build...
The songwriter’s role is shifting: here’s what the data shows
London, 10 July 2025 – The digital era has transformed every part of the music industry, but perhaps no role has been more quietly upended than that of the songwriter. Unlike recording artists, songwriters have long lacked the fallback revenue streams of touring or merchandise, while their share o...
Global music industry enters new phase of recalibration, says MIDiA
1st July 2025, London - The global music industry is navigating a crucial period of recalibration, as outlined in MIDiA Research’s recently published report “Global Music Forecasts 2025-2032.” This comprehensive report is an in-depth analysis of a market experiencing changing growth patterns, ...
Global Recorded Music Revenues Reach $36.2 Billion in 2024 Amid Slower Growth
Non-major labels gain share for third consecutive year, as streaming revenue growth decelerates [London — Thursday, 13 March 2025] — Global recorded music revenues rose to $36.2 billion in 2024, marking a 6.
Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%
London - Oct. 24, 2024 — The global merchandise market, encompassing both digital and physical merchandise as well as physical music, is forecasted to grow to $16.3 billion by 2030, according to a new study by MIDiA Research titled “Music merchandise demand” .
MIDiA Research Presents Results from First-Ever Songwriter Survey
67% of songwriters name “lack of meaningful streaming income” as their biggest challenge, and it remains the top obstacle regardless of income level and career stage, according to the latest study by MIDiA Research LONDON, 31 July 2024 – Songwriters, although often referred to as the backbone...
Global Music Subscription Market Sees Growth, Led by Emerging Markets
[London - 8th February, 2024] - MIDiA Research, a leading research and insights firm, has unveiled its highly anticipated Music Subscriber Market Shares Q3 2023 report. This comprehensive analysis showcases the remarkable expansion of the global music subscription market, driven primarily by emergin...
New MIDiA Research Study Unveils Strategies for Maximising Video IP Fandom
London, 6th February 2024 - Understanding fandom dynamics has become increasingly crucial in a landscape inundated with entertainment options. MIDiA's latest study, ‘Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era’ , analysing Q3 2023 brand tracker data, ...