Video Creator Tools: Where Disruption Meets Opportunity

On June 26th, 2024, MIDiA Research hosted the "Video Creator Tools: Where Disruption Meets Opportunity" webinar. The video industry is undergoing a significant transformation driven by the impact of Artificial Intelligence on creation tools and workflows. At this crucial moment, the industry must adapt to meet the changing needs and processes of social, marketing, and professional creators in order to secure future value.

This event was designed to provide industry stakeholders with the strategic vision needed to navigate this transformative era. Attendees gained invaluable insights into the creative process and the challenges faced by creators. Featuring a compelling keynote presentation and a dynamic panel discussion, this webinar delivered actionable insights and expert analysis.

Key highlights of the webinar included:

  • Insights from the Creator Survey: Attendees gained a deep understanding of the needs and goals of video creators, as revealed in our comprehensive report.
  • Market insights and opportunities: The financial aspects of the video creator tools industry were examined, including market size data for the next five years, revealing significant and promising opportunities ahead.
  • Expert panel: Scott Levine, CPO at Brightcove; Terri Morgan, co-founder of LumaTouch; Vikram Chalana, CEO of Pictory; Matthew Collings, head of product at Krotos; and video analysts from MIDiA participated in an engaging discussion.
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