Case Studies Audio

Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Rutger Rosenborg
Cover image for Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Case Study

PDF Synopsis
In 2016, Panoply Media made its newly acquired dynamic ad-insertion technology (formerly Audiometric) available under the name Megaphone. Through Megaphone, Panoply expanded from podcast publishing into...

Get access to this case study

Already a MIDiA client? Login here to view this case study.

New to MIDiA? Get in touch with our client success specialists to get access to this case study and gain a competitive edge today.