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Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Rutger Rosenborg
Cover image for Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Case Study

Report Synopsis
In 2016, Panoply Media made its newly acquired dynamic ad-insertion technology (formerly Audiometric) available under the name Megaphone. Through Megaphone, Panoply expanded from podcast publishing into...

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