Reality Labs
Case Study by Tim Mulligan
Reality Labs
Case Studies
YouTube Shorts
The changing face of social
Case Study by Richard Broadhurst
YouTube
Bridging consumption and creation
Case Study by Hanna Kahlert
SXM Media
SXM Media’s advertising tool aims to better target audio consumers
Case Study by Annie Langston
FaZe Clan
Case Study by Richard Broadhurst
Kilometre Music Group
How Kilometre Music Group is finding a niche in a competitive market
Case Study by Kriss Thakrar and Tatiana Cirisano
MoviePass (2.0)
Case Study by Tim Mulligan
Paramount +
Case Study by Tim Mulligan
Squid Game
TV internationalisation 2.0 – Squid Game
Case Study by Tim Mulligan
Twenty One Pilots
How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony
Case Study by Tatiana Cirisano
Bored Ape Yacht Club
BAYC cracks the code for NFT fandom
Indian sports consumer profiles
Indian urban sports fandom in Q3 2021
Case Study by Srishti Das
Splice
Case Study by Mark Mulligan and Kriss Thakrar
BTS
BTS hit big with the most successful virtual concert yet
Beer Buddy
Beer Buddy | The case for social app simplicity
Case Study by Hanna Kahlert
Peacock
Case Study by Tim Mulligan
Splash / Tones and I
Splash / Tones and I event showcases the future of artist-fan engagement
Case Study by Mark Mulligan
Dream11
Dream11 offers monetisation strategy for emerging market fandom
Driift
Driift creates a new vertically integrated approach to live performances
Case Study by Mark Mulligan
BandLab
BandLab taps the growing demand for creator communities
Case Study by Mark Mulligan