iHeartMedia is converting radio listeners to podcast listeners Case Study Case Study by Rutger Rosenborg 22 Feb 2024 Business Strategy Read the case study …
007: Road to a Million is part of Amazon’s larger TV-streaming brand strategy Case Study Case Study by Tim Mulligan 6 Feb 2024 Read the case study …
Virgin Media Stream Flexible bundling dynamics for cost-sensitive consumers Case Study Case Study by Tim Mulligan and Ben Woods 26 Jan 2024 Read the case study …
YouTube’s AI DreamTrack reflects a divided industry Case Study Case Study by Tatiana Cirisano 19 Dec 2023 Business Strategy Read the case study …
Patchwork / Fortnite Case Study Case Study by Mark Mulligan and Kriss Thakrar 12 Dec 2023 Read the case study …
Disney Dreamlight Valley Laying the foundations for interactive fan worlds Case Study Case Study by Ben Woods 23 Nov 2023 Product Strategy Read the case study …
Kwebbelkop and WatchMeForever Novelty appeal or AI revolutionaries? Case Study Case Study by Ben Woods 6 Oct 2023 Read the case study …
Frndly TV Going the extra mile for the silver dollar Case Study Case Study by Tim Mulligan 6 Oct 2023 Read the case study …
Dance Cry Dance Break innovates subscriptions with artist storytelling Case Study Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano 30 Aug 2023 Read the case study …
Grimes leans into fan creativity with Elf.Tech Case Study Case Study by Tatiana Cirisano 21 Aug 2023 Fandom Read the case study …
How Dua Lipa’s Service95 maintains her relevancy Case Study Case Study by Annie Langston 14 Aug 2023 The New York Times Dua Lipa barbie Read the case study …
Innovation feature concept Building a dynamic social ad experience on FAST Case Study Case Study by Tim Mulligan and Ben Woods 14 Aug 2023 Freemium advertisers Business Strategy Read the case study …
Nobody Sausage A masterclass in relatable content from a virtual sausage Case Study Case Study by Ashleigh Millar 24 Jul 2023 Rihanna Samsung TikTok Read the case study …
Streaming TV meets local Amazon’s UK creative industries investments Case Study Case Study by Tim Mulligan 5 Jul 2023 Business Strategy Read the case study …
How Max is already closing the audience gap Case Study Case Study by Annie Langston 1 Jun 2023 Business Strategy Audio Read the case study …
Taylor Swift and the art of building a fanbase Case Study Case Study by Hanna Kahlert 1 Jun 2023 Audience Insight Media and Marketing Read the case study …
The Kings League A sporting competition for the lean-in generation Case Study Case Study by Ben Woods 1 Jun 2023 Video YouTube Twitch Read the case study …
How Coachella put the power of UGC livestreaming on display Case Study Case Study by Tatiana Cirisano 1 Jun 2023 YouTube Music Business Strategy Read the case study …
An AI-generated Drake and The Weeknd collab is shaking the music industry Case Study Case Study by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano 2 May 2023 Music Read the case study …