Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Case Study

Rutger Rosenborg

October 2024

Audience Insight

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Spotify is fighting the podcast platform wars on multiple fronts

Case Study

Rutger Rosenborg

September 2024

Audience Insight

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Audible competes with Spotify by considering the reasons consumers listen

Case Study

Rutger Rosenborg

July 2024

Audience Insight

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OpenAI's Sora
From hype to pragmatism

Case Study

Mark Mulligan, Tim Mulligan and Ben Woods

July 2024

Business Strategy

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'BBL Drizzy’
The eye of the storm for generative music AI

Case Study

Hanna Kahlert and Tatiana Cirisano

June 2024

Business Strategy

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Fortnite
A cross-entertainment oasis?

Case Study

Karol Severin

June 2024

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Popular Spotify podcasts are driving listeners to music streaming

Case Study

Rutger Rosenborg

June 2024

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The New York Times leverages gaming to level up and stay current

Case Study

Rhys Elliott

May 2024

Audience Insight

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YouTube meets a new era with DreamTrack and music video remixing

Case Study

Tatiana Cirisano

April 2024

YouTube

Business Strategy

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SwanDive
An Immersive video subscription service optimised for the Apple Vision Pro

Case Study

Tim Mulligan

April 2024

Business Strategy

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Is Audiomod the future of streaming, or just the beginning?

Case Study

Mark Mulligan and Tatiana Cirisano

March 2024

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The Clueless
Accelerating virtual influencer growth

Case Study

Ben Woods

March 2024

Business Strategy

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iHeartMedia is converting radio listeners to podcast listeners

Case Study

Rutger Rosenborg

February 2024

Business Strategy

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007: Road to a Million is part of Amazon’s larger TV-streaming brand strategy

Case Study

Tim Mulligan

February 2024

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Virgin Media Stream
Flexible bundling dynamics for cost-sensitive consumers

Case Study

Tim Mulligan and Ben Woods

January 2024

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YouTube’s AI DreamTrack reflects a divided industry

Case Study

Tatiana Cirisano

December 2023

Business Strategy

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Patchwork / Fortnite

Case Study

Mark Mulligan and Kriss Thakrar

December 2023

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Magnifi

Case Study

Tim Mulligan

December 2023

Audience Insight

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Disney Dreamlight Valley
Laying the foundations for interactive fan worlds

Case Study

Ben Woods

November 2023

Product Strategy

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Kwebbelkop and WatchMeForever
Novelty appeal or AI revolutionaries?

Case Study

Ben Woods

October 2023

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