MIDiA Case Studies

Case Studies

How brand building freed Fred again.. from the song economy

Case Study

Case Study by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

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Apple Music taps into mainstream music audience to grow podcast videos

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Case Study by Annie Langston

1 Feb 2023

business strategy

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DAZN Watch Party

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Case Study by Ben Woods

1 Feb 2023

Product Strategy

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How OpenAI fits into the growing need for scarcity in digital entertainment

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Case Study by Hanna Kahlert

1 Feb 2023

Media and Marketing

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Spotify’s audiobook vertical brings a new format to the masses

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Case Study by Annie Langston

4 Jan 2023

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YouTube is paving a new music discovery pathway — will it work?

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Case Study by Kriss Thakrar and Tatiana Cirisano

4 Jan 2023

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Cult of the Lamb

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Case Study by Ben Woods

4 Jan 2023

Cult of The Lamb

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Europe-born Podimo is set to infiltrate the entire Western market

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Case Study by Annie Langston

30 Nov 2022

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Amazon Music caters to both passive and active listeners

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Case Study by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

Critical Developments

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Taylor Swift’s Midnights playbook for sustaining superstardom

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Case Study by Tatiana Cirisano

29 Nov 2022

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Xbox Game Pass Ultimate Samsung smart-TV partnership

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Case Study by Tim Mulligan

11 Nov 2022

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'Unholy' goes viral
Social media marketing campaigns need audience support

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Case Study by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

Media and Marketing

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Teleparty

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Case Study by Tim Mulligan

21 Oct 2022

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Culture booms creatively when under constraint
The rise of house music

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Case Study by Hanna Kahlert

30 Sep 2022

Media and Marketing

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Meta and games
The race between user interface and content

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Case Study by Karol Severin

29 Sep 2022

Cultural Trends

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NPR continues to capitalise on radio foundations in the podcast market

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Case Study by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

28 Sep 2022

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Inside the growing scene of neoperreo

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Case Study by Mark Mulligan and Tatiana Cirisano

31 Aug 2022

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A tale of two album releases
Gunna and The Weeknd

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Case Study by Mark Mulligan and Tatiana Cirisano

31 Aug 2022

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TikTok
A fandom community powerhouse

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Case Study by Hanna Kahlert

31 Aug 2022

Media and Marketing

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Hulu and the case for hybrid ad-supported SVOD

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Case Study by Tim Mulligan

31 Aug 2022

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Showing 1 to 20 of 49 results.