MIDiA Blog

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Liberty, ITV And The OTT Effect

Blog post by Tim Mulligan

5 Aug 2015

The decision by Liberty Global, John Malone’s Pay TV group, to increase its stake in ITV to 9.9% signals a new round of deal-making in the wider TV industry as company’s struggle to make sense of the...

Decoding The App Buyer: Whales Vs. Minnows

Blog post by Karol Severin

4 Aug 2015

app buyers

app consumer segmentation

app monetisation

The global app economy is maturing and as a result, growth through scale will become increasingly more limited. Consequently, growth through ARPU will become more of a strategic focal point for app stakeholders....

Amazon Prime Music Shows Us Why Catalogue Size Doesn't Matter

Blog post by Mark Mulligan

29 Jul 2015

Amazon

amazon music

Music

This week Amazon launches its streaming music service Amazon Prime Music in the UK. Amazon has long been the sleeping giant of digital music. In the days of CD ecommerce it ruled the roost, the dominant...

A Glimpse Into the Future Of Video Consumption

Blog post by Mark Mulligan

19 Jul 2015

Online video

Video

disruption

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch...

A Glimpse Into The Future Of Video Consumption

Blog post by Tim Mulligan

10 Jul 2015

Facebook Goes Head To Head With YouTube

Blog post by Tim Mulligan

3 Jul 2015

disruption

ecosystems

Online video

A lot can happen in the world of online video in a year. In fall 2014 Facebook was reporting 1 billion views per day for it’s video feature. Fast forward to summer 2015 and the world’s preeminent social...

The Rise Of The Anthology & What It Tells Us About The New Video Content Paradigm

Blog post by Tim Mulligan

29 Jun 2015

This week saw the launch of the second season of True Detective. When the HBO original show first aired in January 2014 it was widely acclaimed for its measured and original interpretation of a tired old...

Apple Music, Pharrell Williams And The Exclusives Wars

Blog post by Mark Mulligan

24 Jun 2015

apple beats

apple music

exclusive content

Apple’s forthcoming streaming service Apple Music has been making no end of headlines . So far Apple is coming out on top and the latest development shows just how Apple intends to fully use its power...

Ali Baba's New Video Streaming Service Sheds A Light on Netflix's Global Strategy

Blog post by Tim Mulligan

17 Jun 2015

disruption

ecosystems

Online video

On Monday, Alibaba announced during its CEO’s latest US tour that it will launch a new video streaming service in China. The Tmall Box Office (TBO) will go live in July and will include original content...

Three Takeaways From The Noah Conference 2015

Blog post by Karol Severin

16 Jun 2015

digital EU

Eric Schmidt

google

Last week I got to peek-in on the last day of NOAH 2015 conference in Berlin. It was a great experience, which I strongly recommend it to everyone in the world of media, tech and investment. Hot topics,...

Pinterest Changes The Rules of Online Advertising

Blog post by Tim Mulligan

21 May 2015

disruption

ecosystem

Online video

On Tuesday, Pinterest made a significant announcement. The social networking platform which has become the darling of creatives and the general public for its image focused sharing functionality and carefully...

Verizon Seeks To Future-Proof Its Online Video Strategy

Blog post by Tim Mulligan

14 May 2015

disruption

ecosystems

Online video

The May 12th decision to purchase AOL is a bold statement of intent by Verizon. Subject to regulatory approval, the $4.4 billion purchase will provide America’s largest Wifi carrier and significant Internet...

How Freemium Games Antagonise The Mainstream

Blog post by Karol Severin

14 May 2015

freemium games

freemium vs. paid

iap

In 2014 the freemium model accounted for 98% of Google Play revenue. The success of a few hit releases brought the freemium model into mainstream. But freemium apps often heavily rely on a small amount...

Fighting Free With Free: How Youtube Usurped BitTorrent

Blog post by Mark Mulligan

13 May 2015

bittorrent

free music

Freemium

MIDiA Research has published a new report: 'Fighting Free With Free: How YouTube Usurped BitTorrent'. What follows are a few highlights from it. The full report and its accompanying datasets are available...

YouTube Goes Into The Movie Business

Blog post by Tim Mulligan

6 May 2015

YouTube’s recent announcement to make movies with Awesomeness TV heralds the launch of new positive rather than reactive thinking by the world’s largest vide sharing and viewing site. On it’s 10th...

Three Takeaways from Apps World Berlin 2015

Blog post by Karol Severin

6 May 2015

The rise of Google Play in Germany In January 2013 Google Play monthly revenue in Germany was only a quarter of iOS App Store revenue. But in January 2015 Google Play revenue surpassed iOS in Germany....

FaceBook’S 25% Increase In Video Views & The Need For Premium Content

Blog post by Tim Mulligan

29 Apr 2015

Facebook’s CEO Mark Zuckerberg rightly described Facebook 1st quarter Financial Results as “A strong start to the year” with a record 1.44 billion monthly active users on the site. On a daily basis...

In-App Purchase Bundling: Door To Mass Market Or App Economy Devaluation?

Blog post by Karol Severin

29 Apr 2015

app economy

bundle

in app purchase

The App Economy is built upon shaky foundations. Too few apps account for too much of the total app revenue. Over three quarters of app revenue is earned via in-app purchase (IAP). Furthermore, high spending...

Why App Deletion Is The Next Big App Economy Challenge

Blog post by Karol Severin

17 Apr 2015

28% of smartphone users delete an app within one month of downloading it. There are numerous catalysts: boredom with apps, end of a trial period, being fed up with prompts to pay or simply exhausting the...

Why Netflix Is Worried About Sling TV

Blog post by Tim Mulligan

17 Apr 2015

disruption

ecosystem

streaming

Netflix CEO Reed Hastings has repeatedly presented HBO as the biggest competitive threat to his online subscription video service. Both companies have highly engaged audiences who respond well to segmented...

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