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Political podcast advertising: Will the ‘podcast election’ open the door for political ads in podcasts?

Cover image for Political podcast advertising: Will the ‘podcast election’ open the door for political ads in podcasts?
Rutger Rosenborg
US presidential campaign ads are ubiquitous on television. Leading up to the election, every commercial break is an alternating flurry of messaging from each side. This year, however, we saw the first ‘podcast election’, with podcasts playing a key role in presidential campaigning as well.
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