MIDiA Blog

Blog

Quick take: Bridging IRL and digital – the next phase of entertainment consumption

Blog post by Karol Severin

19 Nov 2021

We are entering a new phase in the evolution of consumption. Traditionally, IRL dominated entertainment consumption. With the advent of the internet, smartphones and other technological innovations, companies...

Quick take: Overwolf hints that UGC is the future of entertainment

Blog post by Hanna Kahlert

18 Nov 2021

Media and Marketing

gaming

overwolf

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

Why Bored Ape and other NFTs need music (not just the other way around)

Blog post by Tatiana Cirisano

17 Nov 2021

NFT

cryptocurrency

Universal Music Group

The popular NFT collection-turned-collective Bored Ape Yacht Club (BAYC) entered the music industry this week, as Universal Music Group (UMG) and Timbaland both announced plans to turn the brand’s trendy...

Peacock arrives to disrupt the European streaming market

Blog post by Tim Mulligan

16 Nov 2021

Peacock

Comcast

Sky

Today, November 16th, Peacock finally arrives in Europe with its soft launch in the UK and Ireland via Comcast’s European subsidiary, Sky. At no additional cost, Peacock will be made available to...

Entertainment has an important role to play in the climate crisis

Blog post by Hanna Kahlert

12 Nov 2021

climate crisis

Climate Change

COP26

Friday the 12th November marks the last day of the COP26 summit, aimed at setting climate goals for the next year to address the ecological crisis that is set to disrupt the future of humanity – which,...

Tribes are the future of fandom (and that may or may not be a good thing)

Blog post by Mark Mulligan

12 Nov 2021

fandom

Tribes

Media and Marketing

At MIDiA, we spend a lot of time exploring the fan economy and how new forms of fandom are redefining media businesses. The most significant underlying dynamic is the fragmentation of fandom: the dynamic...

Reality check: NFTs are still niche, but they do have mainstream potential

Blog post by Karol Severin

11 Nov 2021

NFT

Games

audience insight

The rise of NFTs has certainly been one of the talks of 2021. Looking at emerging trends and then separating the hype from the substance is MIDiA’s specialty. This is particularly pertinent as the most...

Can music rights expand to drive the new music creator economy?

Blog post by Kriss Thakrar

11 Nov 2021

rights acquisition

music publishing

music catalogue M+A

The investment that is pouring into music rights has exploded in recent years, hitting $10 billion at the time of writing and set to increase much further. Many rights acquisitions deals have been based...

ViacomCBS points the way to D2C sustainability

Blog post by Tim Mulligan

10 Nov 2021

ViacomCBS

d2c

Video

The streaming video revolution over the previous two years is busy transforming from growth at any cost, towards establishing a viable path to exist beyond the current surge of investment. The ultimate...

Why a VR metaverse is not the future of digital

Blog post by Hanna Kahlert

5 Nov 2021

metaverse

consumer insight

digital first

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry,...

Quick take: Another blow for Epic Games as Fortnite shuts down in China

Blog post by Karol Severin

4 Nov 2021

Fortnite

Epic Games

regulation

It has not been the best year for Fortnite. Following the fiasco with its Apple lawsuit, as well as year on year consumer penetration having declined , the Fortnite maker announced that it is shutting...

Why Netflix is making its play to become a (meta) entertainment service

Blog post by Tim Mulligan

3 Nov 2021

Online video

Video

business strategy

A deliberate strategic change in the core business utility of any company is difficult. For a business such as Netflix, which is synonymous with streaming video subscriptions, diversifying into games is...

Creator consolidation: Fender becomes the next creator tools major

Blog post by Kriss Thakrar

2 Nov 2021

creator tools

music production

independent artists

When Francisco Partners brought together Native Instruments and Izotope, it created the first creator tool major . Now a second player has staked its claim: Fender has made one of the biggest creator tools...

Facebook is about to disrupt itself out of existence…again

Blog post by Mark Mulligan

29 Oct 2021

FaZe goes public – what to watch out for

Blog post by Karol Severin

28 Oct 2021

FaZe

esports

culture

FaZe is going public via a SPAC merger. It is positioning itself as the company who can help brands reach Gen Z. Can it succeed? Every generation or so, there is a company that builds its narrative to...

Lean-in is the future because it is the past

Blog post by Hanna Kahlert

27 Oct 2021

Cultural Trends

engagement

entertainment

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future...

Why HBO Max needs to invest in the new global hit model

Blog post by Tim Mulligan

26 Oct 2021

SVOD

HBO Max

d2c

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today,...

Why Adele is Bond and BTS is Squid Game

Blog post by Mark Mulligan

25 Oct 2021

adele

BTS

niche

When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams...

Why making memes with creator tools is the new music industry

Blog post by Kriss Thakrar

25 Oct 2021

creator tools

user generated content

music production

The creator tools business has been one of the biggest winners of the pandemic, as people turned to music-making in record numbers. Second-hand gear marketplace, Reverb.com, provided some insight into...

EA’s exclusive FIFA license is under threat as games go cross-entertainment

Blog post by Karol Severin

22 Oct 2021

FIFA

football

Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while...

Showing 141 to 160 of 1618 results.