MIDiA Blog

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The Inevitable Video Data Wars

Blog post by Tim Mulligan

13 Sep 2016

Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position...

MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Blog post by Mark Mulligan

11 Sep 2016

Chart Of The Week

chat bots

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform...

Apple Pay’s Launch in Japan is a Bet on Revolutionising the Country’s Streaming Market

Blog post by Zach Fuller

9 Sep 2016

Apple

apple music

Apple Pay

Often lost among the impassioned online reactions to the removal of the headphone jack at Apple’s iPhone 7 unveiling this week was the expansion of Apple Pay’s Asian strategy. This was specifically...

Watch Out Access, Liberty Media Is Building A Full Stack Music Company

Blog post by Mark Mulligan

7 Sep 2016

Access Industries

BMG

Deezer

Access Industries’ full stack music company has, ahem, company: Liberty Media. With a combined market market cap of $37 billion, John Malone’s Liberty group of companies is by anyone’s standards...

Why Snapchat Is Getting Into Augmented Reality

Blog post by Tim Mulligan

7 Sep 2016

The news that messaging app of the moment Snapchat is investing in building out an augmented reality device similar to the Google Glass product marks a pivotal moment in the five year old company’s history....

The UGC Backlash: Contextualising #YouTubeIsOverParty

Blog post by Zach Fuller

2 Sep 2016

creators

google

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some...

Quick Take: Google’s ‘In Apps’ Surface Content Stored In Apps On Android Phones

Blog post by Karol Severin

1 Sep 2016

google

in apps

Mobile content

Amidst the transformation from siloed mobile experiences to more integrated and fluid mobile ecosystems, Google is rightly concentrating on what it knows best – search. After starting to surface apps...

Revenues Up But Audiences Down- The TV Sports Conundrum

Blog post by Tim Mulligan

1 Sep 2016

NBCUniversal

Olympics

Online video

The 2016 Rio Olympics were bitter sweet for NBCUniversal. The US Network which holds the exclusive US TV broadcasting rights for the Olympics announced both record ad revenues and at the same time a decline...

Will Broadcast News in VR Bring a New Wave of The CNN Effect?

Blog post by Zach Fuller

26 Aug 2016

broadcast news

chris milk

cnn

With CNN and Next VR announcing they will be broadcasting on October 13 th the first ever live-streamed news event, it brings to mind the implications of the last revolutionary shift in broadcast news:...

Apple Just Changed The Rules Of Telco Music Strategy

Blog post by Mark Mulligan

26 Aug 2016

apple music

iphone

Metro PCS

Apple today made an announcement that has in an instant turned the tables in the streaming marketplace: it has launched a 6 month Apple Music bundle with mobile carrier EE in the UK . EE is now unique...

Shine Adds Econet To Its Network-Level Adblocking Client Roster

Blog post by Karol Severin

25 Aug 2016

adblockers

adblocking

econet

On Thursday last week, Shine, the company behind offering adblocking solutions to mobile operators, announced a new mobile operator partnership. Econet is a telecommunications group mainly active in Africa,...

Is Virtual Reality A Partial Answer To Ad-Blocking?

Blog post by Tim Mulligan

25 Aug 2016

ad blockers

innovid

product placement

According to the Innovid 2016 Global Video Benchmarks report, VR based advertising is 30 times more effective than mobile and 60 times more effective than desktop when measured by engagement. VR ad click...

Introducing The Future Music Forum

Blog post by Mark Mulligan

22 Aug 2016

Future Music Forum

This September MIDiA will be participating in t he Future Music Forum (FMF) in Barcelona . We’ve been involved with the FMF since its inception and we think it’s a great, intimate event that combines...

Quick Take: Why Mr. Robot App Is an Exciting Case To Watch

Blog post by Karol Severin

19 Aug 2016

Mobile content

Mobile messaging

Mr Robot

Mr. Robot is a cyber-security psychological thriller of NBCUniversal, popular with the tech-crowd. The company has partnered up with Telltale Games and Night School Studio and created a mobile game as...

Technology Roots: Why Hip-Hop and Dance Leaves Rock Behind in the Streaming Era

Blog post by Zach Fuller

19 Aug 2016

Apple

apple music

chance the rapper

The Tidal, Spotify and Apple Music exclusives Cold-War reveals something telling: from Drake, to Chance the Rapper, Frank Ocean and The Weeknd, the quest to garner exclusives has been done almost entirely...

Why Microsoft Has Acquired A Live Game Streaming Platform

Blog post by Tim Mulligan

15 Aug 2016

beam

gaming

Microsoft

Only 8 months on from its January 2016 launch, live interactive game streaming site Beam has been bought by Microsoft. In many ways an aquihire (where acquiring company looks to acquire the team running...

Sports and Virtual Reality: Why Next VR Closed a Record VR Funding Round

Blog post by Zach Fuller

12 Aug 2016

Virtual Reality sports broadcasting company Next VR closed an Asian-centric Series B round on Tuesday of around $80 Million, valuing the company at $800 million in a round that included CITIC Group, Softbank...

How Facebook Is Trying To Defend Against Adblocking

Blog post by Karol Severin

10 Aug 2016

adblockers

adblocking defense tactics

desktop adblocking

Yesterday, Facebook announced changes to its ad control tools for users along with the intention to start serving ads to adblocking users on desktop. Bypassing adblockers is a bid to mitigate the resulting...

The Voice Comes To Snapchat

Blog post by Tim Mulligan

9 Aug 2016

messaging apps

Mobile content

NBCUniversal

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents...

Why Disney Is Going Into Mobile Messaging

Blog post by Karol Severin

5 Aug 2016

disney

Disney Mix

messaging apps

Disney announced a launch of Disney Mix, a messaging platform aimed at kids, tweens and their families. This is an important case to watch because it shows that: In a seemingly crowded space, there is...

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