MIDiA Blog

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Social Commerce: Facebook’s Next Act?

Blog post by Zach Fuller

26 Jan 2017

Discussions abound in tech circles over where Facebook will go next. Much in the same way as Apple’s definitive strategy in the past two decades can be interpreted through their services embellishing...

Amazon’s Latest VR Play: Commerce Over Content?

Blog post by Zach Fuller

19 Jan 2017

Amazon

amazon vr

facebook

As the world’s largest e-commerce retailer increasingly flexing its content muscle, following a notable presence at the Golden Globes, Amazon has announced it is hiring a ‘Creative Director of Virtual...

Why Netflix Can Turn A Profit But Spotify Cannot (Yet)

Blog post by Mark Mulligan

19 Jan 2017

content strategy

netflix

Netflix originals

Having just celebrated its 10 th (streaming) birthday, Netflix followed up with a strong earnings release, announcing 5.8 million net new paid subscribers in Q4 , sending its share price up by 9%. This...

YouTube Rolls Out A Chat Feature

Blog post by Karol Severin

19 Jan 2017

Mobile content

Mobile messaging

Online video

After months of testing, YouTube is rolling out its chat feature. It launched Wednesday in Canada only for now, with other countries to follow. In the escalatingwar of big tech companies to establish Mobile...

Apple Shows Its Walled Platform Muscle With A 25% App Store Price Hike

Blog post by Karol Severin

17 Jan 2017

Apple has just announced in an email to developers, that it will increase App Store prices by nearly 25% in the UK starting next week, following the fluctuations of the British Pound since the Brexit referendum....

Netflix And The Tenth Anniversary Of Video Streaming

Blog post by Tim Mulligan

16 Jan 2017

blockbuster

content strategy

digital strategy

Today marks the tenth anniversary since Netflix launched its pivot into video streaming. Up until 2006, Netflix was a troubled company with repeated predictions for the inevitable demise of its DVD-rental...

Snapchat’s Pre-IPO Nightmares: Instagram Launches Ads On Stories To 150 Million Daily Users

Blog post by Karol Severin

12 Jan 2017

instagram

instagram ads

Instagram stories

Instagram has announced the launch of ads in Stories. Stories are a feature pinned at the top of Instagram’s user feed, enabling them to showcase and browse photos and videos of other users. Instagram...

Announcing MIDiA’s New Research Practice: Paid Content

Blog post by Mark Mulligan

11 Jan 2017

conversion

Digital Media Strategy

facebook strategy

We are proud to announce the launch of MIDiA’s latest research practice: Paid Content. We’ve been working on this service for the past 9 months and it is headed up by our Paid Content analyst Zach...

Obama’s Farewell Speech Frames Filter Bubbles as a Personal Responsibility

Blog post by Zach Fuller

11 Jan 2017

facebook

fakes news

filter bubbles

‘For too many of us, it has become safer to retreat into our own bubbles, whether in our neighborhoods or college campuses or places of worship or our social media feeds, surrounded by people who look...

What’s In A Name: From Yahoo to Altaba

Blog post by Tim Mulligan

11 Jan 2017

Alibaba

altaba

Apple

So two weeks into the 2017 and it's another year and yet another twist in the ongoing saga that is Yahoo. On Monday, Yahoo Inc disclosed in a regulatory filing that it was splitting the company into two....

Introducing MIDiA's Streaming Music Health Check

Blog post by Mark Mulligan

10 Jan 2017

2nd quarter 2016

curation

digital music

We are pleased to announce the arrival of the following MIDiA report on our report store: 'Streaming Music Health Check: Streaming’s Watershed Moment'. You can purchase the report here. MIDiA Research...

Will Amazon Eat The Voice Command World?

Blog post by Karol Severin

9 Jan 2017

Alexa

Amazon

Amazon Echo

Last year was undoubtedly the year of video. As CES kicked off to shine more light on where the efforts of the industry are headed this year, it is becoming increasingly clear just how much voice command...

Medium’s Job Cuts Are Symptomatic Of A Bigger Issue In Online Publishing Monetisation

Blog post by Zach Fuller

6 Jan 2017

adsense

clickbait

content

Twitter co-founder Evan William’s quality written content platform Medium announced yesterday it would be cutting around a third of its staff, chiefly those in its ad-sales team. In delivering the announcement,...

Music Subscriptions Passed 100 Million In December. Has The World Changed?

Blog post by Mark Mulligan

6 Jan 2017

Amazon

amazon prime music

apple music

In streaming’s earlier years, when doubts prevailed across the artist, songwriter and label communities, one of the arguments put forward by enthusiasts was that when streaming reached scale everything...

Welcome To The New Episodic Reality Of Online Video

Blog post by Tim Mulligan

5 Jan 2017

episodic length

netflix

Online video

2016 was big for many reasons and one of the lesser known yet significant developmental milestones for online video was the launch of The OA , an original series launched by Netflix on December 16 th ....

Quick Take: Can Pokemon Go Help Boost The Smartwatch Market?

Blog post by Karol Severin

23 Dec 2016

Apple Watch

Innovation

Mobile content

Pokemon Go launched for Apple Watch with an Android version coming soon. The smartwatch version will undoubtedly provide better experience to Pokemon Go players, but will the mobile gaming phenomenon prove...

Facebook The Media Company: If It Looks Like A Duck

Blog post by Mark Mulligan

22 Dec 2016

facebook

Facebook Media Company

facebook media strategy

Yesterday Facebook's CEO Mark Zuckerberg finally confirmed that Facebook is a media company , not a traditional one, but a media company nonetheless. This is something we've been thinking about a lot at...

Mad Men, Video Advertising And Transparency

Blog post by Tim Mulligan

20 Dec 2016

advertising

facebook

Mad Men

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry”...

Why Super Mario Run Will Be A Hit Game, But Not A Mobile Craze

Blog post by Karol Severin

16 Dec 2016

mario run

Mobile content

mobile games

Nintendo launched its much anticipated Super Mario Run yesterday on iOS globally. The media has been flirting with Pokemon Go comparisons throughout the lead up to the release. The record breaking story...

The Second Coming Of Silent Cinema

Blog post by Tim Mulligan

16 Dec 2016

digital behaviour

facebook

feature films

89 years ago The Jazz Singer was released and the moving image industry went through one of its periodic transformative moments. The jazz singer was the first “talkie”; a film with sound. At a stroke,...

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