MIDiA Blog

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MIDiA Chart Of The Week: The Mobile App Funnel

Blog post by Mark Mulligan

14 Dec 2015

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel...

Netflix Gets Ready To Disrupt TV Commissioning In 2016

Blog post by Tim Mulligan

10 Dec 2015

netflix

Online video

SVOD

This week, Ted Sarandos, Netflix’s head of content revealed the company’s 2016 originals pipeline. Netflix will nearly double its roster of original series from this year’s 16 to 31 in 2016. It will...

Fan-Dependent Stakeholders Need To Adopt Interactive Live Broadcasting Before It Becomes Too Late

Blog post by Karol Severin

9 Dec 2015

consumer loyalty

facebook live streaming

interactive streaming

Interactive live broadcasting platforms like Periscope and Meerkat are ideal tools to make superfans out of fans. Live streaming services can provide a live one-to-one communication at scale. The appeal...

Quick Take: Vevo Buys ShowYou But Will It Seize The Opportunity?

Blog post by Mark Mulligan

8 Dec 2015

Freemium

Music

music streaming

Vevo has acquired video curation/discovery platform ShowYou . There’s a lot of talk about how this could preface a move into subscriptions for Vevo, given that ShowYou launched subscription functionality...

MIDiA Chart Of The Week: User Generated Broadcast

Blog post by Mark Mulligan

7 Dec 2015

Chart Of The Week

Facebook video

live streaming

The early adopter buzz around the launches of the live video streaming apps Meerkat and Twitter-acquired Persicope have so far failed to translate into meaningful real world adoption. But these User Generated...

MIDiA Datapoint Of The Day: Mobile Music Piracy

Blog post by Mark Mulligan

4 Dec 2015

app stores

Apple

Data Point Of The Day

One thing you'll often hear cited in defence of streaming is that it has helped kill piracy. On the surface that might be seem to be true given that music P2P penetration is down. But all is not as it...

The Uber Button: The Greatest App Growth Opportunities Are Outside Apps

Blog post by Karol Severin

4 Dec 2015

app economy

app ecosystem

apps

Uber announced an option for developers to easily integrate a button for requesting rides. Examples include getting an Uber to a show or to a restaurant. Uber released an API in the past, partnering with...

Quick Take: Believe Digital Licenses QQ Music

Blog post by Mark Mulligan

3 Dec 2015

Believe Digital

celcom

emerging markets

Following hot on the heals of last week’s Yonder Celcom deal in Malaysia , indie label distributor Believe Digital announced a licensing deal with Chinese telco Tencent’s QQ Music service. Although...

The Are 4.8 Billion Mobile Messenger App Users

Blog post by Mark Mulligan

3 Dec 2015

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet and now number 4.8 billion cumulative monthly active users. For context, the global...

Hulu’s Growth Shows That It’s Not all About Netflix

Blog post by Tim Mulligan

1 Dec 2015

disney

Fox

hulu

For both the mainstream media and the consumer online video subscription services equate to either Netflix or Amazon Prime Instant Video. The push towards SVOD (Subscription Video On Demand) services becoming...

MIDiA Chart Of The Week: Music Discovery

Blog post by Mark Mulligan

30 Nov 2015

Chart Of The Week

discovery

free Streaming

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube...

Google Search Lets Users Stream In-App Content: Impacts And Threats

Blog post by Karol Severin

27 Nov 2015

app strategy

google indexing

google search

Google Search made two significant steps last week. Firstly, it can now search app-only content. Secondly, Google started to test streaming in-app content from the cloud, without the apps having to be...

MIDiA Data Point Of The Day: US Video Users

Blog post by Mark Mulligan

27 Nov 2015

Amazon Prime

Data Point Of The Day

netflix

There are 169 million online video users in the US. Online video use has now become a mainstream US consumer activity over half of the US population now watching online. Broadband connectivty, technology...

Yonder And The Next 100 Million

Blog post by Mark Mulligan

25 Nov 2015

Beyond Oblivion

celcom

Mobile content

Yonder’s partnership with Celcom Axciata in Malayisa is a deal that you might have missed . But you should pay attention because it points to the huge emerging market opportunity for music that is...

The Vision Behind Today’s DisneyLife Launch

Blog post by Tim Mulligan

23 Nov 2015

disneylife

mobile apps

Mobile content

Today marks the launch of DisneyLife in the UK. This is Disney’s new app –based subscription video on demand service. The launch represents a significant development in the evolution of the global...

MIDiA Chart Of The Week: How Music Measures Up Against Video

Blog post by Mark Mulligan

23 Nov 2015

Chart Of The Week

Music

music streaming

The music industry has long been viewed as a canary in the mine for how media industries transition into the digital era. In many respects that role has now been outlived. Book publishers quickly realised...

Google Play Slashes Minimum App Prices In Emerging Markets

Blog post by Karol Severin

20 Nov 2015

android

Apple

apps

Google Play announced new minimum app prices equating to approximately 26 cents, just over a quarter of the US and European minimums. The decision includes 17 emerging markets. ( See the complete list...

Vine Gets Creative For Non Creatives

Blog post by Tim Mulligan

19 Nov 2015

audio remix

Content Creators

Meerkat

Yesterday’s announcement by 6 second video platform Vine that it is has launched a new feature for audio remixing of videos highlights two new contradictory trends in short form video. Firstly most...

MIDiA Data Point Of The Day: Video Subscribers

Blog post by Mark Mulligan

18 Nov 2015

Amazon Prime

Data Point Of The Day

netflix

Online video appeals equally across the gender divide and this is reflected in the percentage of female subscribers to video services. This contrast s sharply with music subscriptions where the majority...

Consumer Spending On Digital Music Fell In 2014 [Yes You Read That Right]

Blog post by Mark Mulligan

17 Nov 2015

Ad Supported

B2b

b2c

Spending money on recorded music has become a lifestyle choice, an honesty box for the conscientious consumer. No one really needs to pay for music anymore. That much is familiar to most, but what...

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