MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

BBC Kids to LADbible: Video Providers Expand Their Reach

Amanda Stears

18 Oct 2019

In the streaming era, having international reach is just as important as being an established local brand. This week (October 14) sees TV players Tubi, Facebook Watch and Youku each expanding content reach and territory.

3 min read

What Should Label Playlist Strategies Be in 2020?

Cover image for What Should Label Playlist Strategies Be in 2020?

Keith Jopling

15 Oct 2019

MIDiA’s ‘ Playlist Revolution ’ report recently highlighted that, although playlists have become valuable commercial music real estate in their current form, there is plenty of scope for further development of the format.

4 min read

Fortnite’s Black Hole: A Fandom Play for Peak Attention

Hanna Kahlert

14 Oct 2019

One would think that, in a highly competitive market where every entertainment proposition is now increasingly struggling to maintain engaged audience share, the ideal strategy would not be to obliterate one of your most popular ( 250 million players globally ) games with an asteroid strike.

3 min read

Take Five (the big five stories and data you need to know) October 14th 2019

Cover image for Take Five (the big five stories and data you need to know) October 14th 2019

Mark Mulligan

14 Oct 2019

fortnite blackhole

Fortnite black hole: In what may be the most audacious global games marketing stunt ever, Epic Games killed off Fortnite in Sunday’s end-of-season event , which one million people viewed live on Twitch.

2 min read

How Music Publishers Are Driving a Full Stack Revolution

Cover image for How Music Publishers Are Driving a Full Stack Revolution

Mark Mulligan

14 Oct 2019

Music publishing catalogues are gaining momentum fast as an asset class for institutional investments, with transactions ranging from large catalogue mergers and acquisitions (M&A) through to investment vehicles for songwriters’ shares such as the Hipgnosis Fund and Royalty Exchange.

4 min read

Why the D2C Era Is About to Begin in Earnest

Cover image for Why the D2C Era Is About to Begin in Earnest

Tim Mulligan

11 Oct 2019

direct-to-consumer

Next month Apple TV+ and Disney+ will launch, followed by Warner Media’s HBO Max in Q1 2020 and NBCUniversal’s Peacock in April – making the next six months pivotal in the evolution of direct-to-consumer (D2C) video adoption both in the US and beyond.

5 min read

Indonesia’s Gojek Rivals Netflix with New Streaming Service GoPlay

Amanda Stears

8 Oct 2019

Indonesia’s leading mobile payment platform and tech unicorn Gojek launched its video-on-demand (VOD) service on 26 September. This comes shortly after its extension into the gaming industry with its gaming platform GoGames.

3 min read

Take Five (the big five stories and data you need to know) October 7th 2019

Cover image for Take Five (the big five stories and data you need to know) October 7th 2019

Mark Mulligan

7 Oct 2019

Streaming pricing, emerging questions: Music Business Worldwide raised the question of why streaming is discounted in emerging markets when BMWs and Amazon Echoes are not. There are many layers to this, but the key one is – who is going to pay? High income urban elites can afford Western pri...

2 min read

Abbey Road 50 Years On: The Two Worlds of Music Listening

Mark Mulligan

7 Oct 2019

artist audiences

artist fanbases

Half a century after it first after it first topped the charts, the Beatles’ Abbey Road is back at the summit of the UK charts. With the anniversary editions retailing for between $20 and $100, the impact on Universal Music’s revenue will be even more pronounced than the chart position, as we sa...

5 min read

Vice Media Acquires Refinery29 as Digital Media Reaches Its Consolidation Phase

Zach Fuller

4 Oct 2019

It does not feel like long ago that Vice was the darling of digital media, attracting investment from Walt Disney, 21st Century Fox and TPG with valuations reaching as high as $5.7 billion. As the financial lust wore-off, investments were written down, staff cut and long-standing management removed.

3 min read

Is Apple Preparing for Its First Oscar?

Tim Mulligan

3 Oct 2019

Last week’s story that Apple is getting into the movie business to bolster its premium video positioning – if officially confirmed – would follow on the well-trodden path established by the current direct-to-consumer (D2C) leaders: Netflix and Amazon.

4 min read

Why PlayStation Now’s Price Cut Alone Is Not Enough To Compete

Karol Severin

2 Oct 2019

games streaming

Despite a price cut, PlayStation remains the most expensive gaming experience: PlayStation has announced a 50% price cut to its games streaming service, PlayStation Now. Though slicing a streaming service price point in half is a bold move which will attract a lot of media attention, the reality is ...

4 min read

Five Trends Changing Music Marketing

Keith Jopling

2 Oct 2019

Marketing music has never been straightforward. That’s why back in the day, label executives would use the single as the shortcut to finding an audience on which to propel the artist, and even more importantly, their latest album.

5 min read

Why Short Form Content Resonates with Younger Generations

Cover image for Why Short Form Content Resonates with Younger Generations

Amanda Stears

2 Oct 2019

digital natives

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped and moulded every aspect of their daily lives and interactions.

4 min read

Take Five (the big five stories and data you need to know) September 27th 2019

Cover image for Take Five (the big five stories and data you need to know) September 27th 2019

Mark Mulligan

30 Sep 2019

Music licensing hubs: Monokromelaunched its Rights Hub , contractual rights and file management platform for rightsholders, while Soundfeed put its label sub-licensing platform into open beta.

2 min read

Have We Reached Peak Tech?

Cover image for Have We Reached Peak Tech?

Mark Mulligan

27 Sep 2019

In last week’s Take Five I highlighted a Vox story which reported that over the last year the number of companies using terms like ‘tech’ or technology’ in their documents is down 12%. This is an early indicator of a much more fundamental concept – we may have already reached peak in the t...

5 min read

Welcome to the Post-Peak Emmys

Cover image for Welcome to the Post-Peak Emmys

Tim Mulligan

27 Sep 2019

Digital audiences

Sunday night saw the 71 st Emmy Awards broadcast live on Fox. Traditionally the Emmys have been the cornerstone of TV production credibility alongside the BAFTAs. However, the Oscars of the TV industry is facing two existential challenges which threaten its relevance: plummeting ratings, and the ong...

3 min read

Knock On: Rights Holders Cannot Chance Latency?

Cover image for Knock On: Rights Holders Cannot Chance Latency?

Alistair Taylor

26 Sep 2019

broadband providers

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries with a much more sociable tournament in terms of kick-off times.

5 min read

Could a Recession Change the Tide for Sports Rights Allocation?

Cover image for Could a Recession Change the Tide for Sports Rights Allocation?

Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising reach over revenue.

5 min read

Three Things You Need to Know About ASMR Videos

Cover image for Three Things You Need to Know About ASMR Videos

Amanda Stears

24 Sep 2019

What is ASMR? ASMR stands for autonomous sensory meridian response, a sensory phenomenon that is increasingly known to induce relaxation and counteract anxiety. ASMR is known to induce a tingling sensation which usually spreads across the scalp and back of the neck when triggered by audio and visual...

3 min read

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