MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Meet the Speakers – The Economist, BGI, Spotify #Postpeak

Cover image for Meet the Speakers – The Economist, BGI, Spotify #Postpeak

Dara Jegede

12 Nov 2019

If you're in London next Wednesday (November 20th) , come along to our free-to-attend attention economy event . There will also be a live stream (for those not based in London), which you will be able to find here at 7pm GMT.

3 min read

The Attention Economy Has Peaked. Now What?

Cover image for The Attention Economy Has Peaked. Now What?

Mark Mulligan

12 Nov 2019

Regular followers of MIDiA will know that we’ve been writing about the attention economy for a number of years now. Throughout 2019 we have been building the concept that we have arrived at peak in the attention economy – that all of the addressable free time has been addressed.

5 min read

We’re Hiring: Business Development Manager

Cover image for We’re Hiring: Business Development Manager

Mark Mulligan

11 Nov 2019

midia is hiring

midia job vacancy

MIDiA is hiring for a new position: a Business Development Manager focused on the TV/video space. Over the last year we have been fast building our capabilities and profile in the TV and video space, including delivering the opening keynote at Mipcom and launching our next ge...

1 min read

Take Five (the big five stories and data you need to know) November 11th 2019

Cover image for Take Five (the big five stories and data you need to know) November 11th 2019

Mark Mulligan

11 Nov 2019

BTS, fandom 3.0: The management of BTS’s distributor was trying to work out who had green-lit an unauthorized billboard campaign for the South Korean boy band . When it turned out that the fans had paid, it pulled back the veil on a whole new fandom paradigm.

2 min read

Why BritBox Is the Switzerland of the D2C Era

Tim Mulligan

11 Nov 2019

Last Thursday marked the official UK launch of BritBox –the British broadcasting industry’s answer to the D2C services currently redefining how viewers consume TV shows. Britbox launched in 2017 and built up a subscriber base of 650,000 in the US and Canada on the back of being able to position ...

4 min read

Disney FY 2019 Results – The Final Sanity Check Before Everything Changes

Tim Mulligan

8 Nov 2019

We are now less than a week away from possibly the most important day in Disney’s 21stcentury history, as November 12this when its direct to consumer (D2C) service Disney+ goes live. While we will not have meaningful numbers come through until the end of the first calendar quarter of 2020, the wei...

3 min read

Three Supply-Side Indicators that Signal the New Music Industry Has Arrived

Cover image for Three Supply-Side Indicators that Signal the New Music Industry Has Arrived

Keith Jopling

7 Nov 2019

The CD brought unprecedented growth in music-as-product. Then Napster came along as the first real digital disruptor and burst that bubble very effectively. iTunes then disrupted Napster (partly alongside industry anti-piracy efforts) by legally unbundling and re-aggregating music in digital librari...

7 min read

The Enduring Role of Niche VOD Services and Targeted Short Form Content

Amanda Stears

6 Nov 2019

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture between Viacom and Tyler Perry Studios, and features over 1,000 hours of original movies and TV seri...

4 min read

Seven Developments in Recorded Music in the 2010s (and the Songs that Defined them)

Zach Fuller

6 Nov 2019

cultural insight

Decade retrospectives are almost doomed to fail. Assess the 60s in 1969 and you would have likely overweighed the influence of Grand Funk Railroad compared to The Velvet Underground. When it comes to the 70s, proto Hip-Hop pioneers such as Grandmaster Flash or the Post-Punk of Joy Division would hav...

7 min read

Why Music Streaming Could Really Do with a Disney+

Mark Mulligan

5 Nov 2019

disruptive innovation

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante even further.

5 min read

NFL Adding Music to Its Playbook

Cover image for NFL Adding Music to Its Playbook

Alistair Taylor

4 Nov 2019

archived footage

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships with social platforms TikTok, Reddit, Facebook and YouTube.

3 min read

Take Five (the big five stories and data you need to know) November 4th 2019

Cover image for Take Five (the big five stories and data you need to know) November 4th 2019

Mark Mulligan

4 Nov 2019

Game of Thrones

Music manager shift: A new ‘Managing Expectations’ report from the MMF indicates the role of music managers is transforming. Headline: music managers are doing an ever wider and more complex range of tasks.

2 min read

Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Hanna Kahlert

4 Nov 2019

Colin Kaepernick

digital behaviour

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent agency of creators, while leaving those companies that focus upon the distribution of their wor...

5 min read

How the D2C Revolution Might Accelerate an Impending Recession

Cover image for How the D2C Revolution Might Accelerate an Impending Recession

Tim Mulligan

30 Oct 2019

peak attention economy

Recessions are notoriously difficult to accurately predict, and the next global recession is still hovering on the edge of reality. The macro-economic view is increasingly gloomy, with the ongoing Brexit process in Europe being exacerbated by increasingly fraught trade disputes between the US and Ch...

3 min read

Spotify Podcasts Q3 2019: Solid Start

Cover image for Spotify Podcasts Q3 2019: Solid Start

Mark Mulligan

29 Oct 2019

Word count is always a useful guide for how important something is to a company’s ambitions. It is therefore no small detail that Spotify’s Q3 2019 earnings release mentioned the word ‘podcast’ thirteen times.

3 min read

Netflix Launches Mobile-Only Plan in Malaysia

Cover image for Netflix Launches Mobile-Only Plan in Malaysia

Amanda Stears

29 Oct 2019

advertising video on demand

Netflix unveiled its RM17 ($4) mobile-only subscription plan for Malaysia last week on October 24th. The official announcement marks the end of Netflix’s test launch since end of last year, trialling a cheaper mobile-only plan against its basic subscription price of RM33 ($8).

3 min read

Consumers spend 4.5 hours per day on digital entertainment

Cover image for Consumers spend 4.5 hours per day on digital entertainment

Dara Jegede

28 Oct 2019

The average consumer now spends an estimated 30.73 hours per week on digital entertainment. This works out to approximately 4.5 hours per day. Allocating eight hours of work and seven hours of sleep, consumers then have about 4.

2 min read

Take Five (the big five stories and data you need to know) October 28th 2019

Mark Mulligan

28 Oct 2019

SiriusXM, podcast marvel: SiriusXM has struck a multiyear deal with Marvel to create exclusive podcasts , illustrating that traditional radio companies still have the potential to be the major players in podcasts.

2 min read

What Banijay’s Interest in Endemol Shine Tells Us About TV Show Fandom

Cover image for What Banijay’s Interest in Endemol Shine Tells Us About TV Show Fandom

Tim Mulligan

23 Oct 2019

With Vivendi-backed Banijay on the verge of acquiring Endemol Shine this week, we are entering a new era of monetising fandom in the on-demand streaming era. Banijay is reportedly offering $2.2 billion to acquire the Disney/Apollo-owned production company famous for producing hits for two very diffe...

4 min read

The Houston Rockets, Hong Kong and the Dangers of Mixing Politics With Profit

Hanna Kahlert

22 Oct 2019

Colin Kaepernick

On 8 October, Houston Rockets general manager Daryl Morey tweeted support for the Hong Kong protests. The NBA had an exclusive partnership with Tencent to stream this season to an estimated 500 million fans in China, a market for which the business is estimated to be worth $4 billion to the NBA.

5 min read

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