MIDiA Blog

Blog - Page 71

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Should Streaming Services Produce TV Shows in a Linear Format?

Amanda Stears

17 Jul 2019

game of thrones

Streaming video on demand (SVOD) giant Netflix is famous for cultivating the binge-watch phenomenon, fuelled by the popularity of its originals. In the pre-streaming era, people were dependent on traditional...

3 min read

New MIDiA Artist Survey – Take Part!

Mark Mulligan

16 Jul 2019

independent artists

Firstly, thanks to all of you who took part in our artist survey last year. If you did so, you should by now have received the link to the free report. If not, email us at info@midiaresearch and we’ll...

1 min read

Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Hanna Kahlert

16 Jul 2019

attention economy peak

digital marketer

digital marketing

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn...

4 min read

Why the SVOD Boom Will Benefit Live Nation

Zach Fuller

12 Jul 2019

Live music industry

My first experience of the United States was not the NYC, LA or Florida usually encountered by those visiting the new world for the first time. I was five years old and, due to an Auntie marrying a midwestern...

6 min read

Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Cover image for Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Alistair Taylor

11 Jul 2019

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable...

6 min read

Independent Artists: The Age of Empowerment

Cover image for Independent Artists: The Age of Empowerment

Mark Mulligan

11 Jul 2019

MIDiA is proud to announce an exclusive new report in conjunction with Amuse – Independent Artists: The Age of Empowerment . The report is based on a global survey of independent artists that we conducted...

5 min read

Why Video Is King in the Peak Attention Economy

Cover image for Why Video Is King in the Peak Attention Economy

Tim Mulligan

11 Jul 2019

As we move firmly into the peak attention economy, the value proposition of entertainment is becoming increasingly nuanced. While consumers have dramatically made the switch to digital consumption following...

3 min read

Free-to-Attend Event: Monetising Fandom

Cover image for Free-to-Attend Event: Monetising Fandom

Mark Mulligan

10 Jul 2019

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine...

2 min read

New Ofcom Rule Could Revive VAS Services

Amanda Stears

10 Jul 2019

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom,...

3 min read

Sports and the Tech Majors: A Competitive Partnership

Cover image for Sports and the Tech Majors: A Competitive Partnership

Hanna Kahlert

8 Jul 2019

Amazon Prime Instant Video

d-day for sporting rights

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting,...

4 min read

The Artist Marketing Playbook Needs Rewriting

Cover image for The Artist Marketing Playbook Needs Rewriting

Mark Mulligan

5 Jul 2019

artist marketing

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing....

5 min read

Yesterday: The Beatles and the Economics of Music Catalogue

Zach Fuller

5 Jul 2019

music catalogue

music publishing

The release of Yesterday this week, a film about an aspiring musician who one day discovers he is the only person in the world who remembers The Beatles is an interest test-case for catalogue in the streaming...

5 min read

Is Pay-TV killing off Niche Sports?

Cover image for Is Pay-TV killing off Niche Sports?

Alistair Taylor

4 Jul 2019

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...

5 min read

The Genre Strikes Back-Why TV Networks Need To Be Wary of Unbundling

Cover image for The Genre Strikes Back-Why TV Networks Need To Be Wary of Unbundling

Tim Mulligan

4 Jul 2019

With direct to consumer (DTC) the great buzzword for video in 2019 it comes loaded with risk for TV networks which have risen to prominence and financial success on the traditional carriage deals struck...

3 min read

How is Korean Wave Disrupting the Digital Landscape?

Amanda Stears

3 Jul 2019

Media and Marketing

Despite recently faced with shocking sex scandals, it's not all gloom and doom in South Korea's entertainment industry. K-pop group Blackpink was the first ever Korean female group to grace the stage of...

3 min read

Big Machine (Inadvertently) Just Did a Promo Ad for Label Services Deals

Mark Mulligan

1 Jul 2019

The sales of Taylor Swift’s former label Big Machine Records to Scooter Braun has resulted in an ugly spat that has been played out very publicly. First Braun enthused about acquiring a ‘brilliant’...

4 min read

Why Stormzy as a Glastonbury Headliner Makes Sense Post-Streaming

Zach Fuller

27 Jun 2019

Live music industry

music festivals

On the eve of Stormzy becoming the first Grime artist to headline Glastonbury, it is worth considering what this represents in terms of the link between the new streaming economy and live music. The South...

3 min read

HBO, Game of Thrones and the Warner Media D2C Dilemma

Cover image for HBO, Game of Thrones and the Warner Media D2C Dilemma

Tim Mulligan

26 Jun 2019

game of thrones

May 2019 saw the controversial final episode of HBO’s flagship scripted drama series, Game of Thrones. With the final season alone taking up an estimated quarter of HBO’s entire original content budget,...

3 min read

TikTok, ATC Management, Spirit Media and AWAL Speaking at Monetising Fandom – July 17

Cover image for TikTok, ATC Management, Spirit Media and AWAL Speaking at Monetising Fandom – July 17

Dara Jegede

26 Jun 2019

Join us as we on July 17th as we explore how streaming is transforming the way audiences engage with content and the relationships they have with their favourite media brands, as well as what this means...

3 min read

Libra: A Reckoning for Crypto… or for Facebook?

Hanna Kahlert

25 Jun 2019

emerging markets

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major...

4 min read

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