MIDiA Blog

Blog - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Songs as cultural moments (and why TikTok trends are so appealing)

Cover image for Songs as cultural moments (and why TikTok trends are so appealing)

Hanna Kahlert

31 May 2024

The music industry is racing in two different directions at once. On the one side is the push for more music to be made by more people for less money – underpinning the $500 million valuation of Suno...

7 min read

Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it

Cover image for Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it

Rhys Elliott

29 May 2024

The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for a...

5 min read

Why social video platforms should worry about their creators in the squeezed middle

Cover image for Why social video platforms should worry about their creators in the squeezed middle

Ben Woods

29 May 2024

The fallout of the pandemic exposed some uncomfortable truths about the creator economy. After an engagement boom during lockdown, the seemingly endless audience for social video content suddenly appeared...

4 min read

Why Amazon is bidding for NBA international rights

Cover image for Why Amazon is bidding for NBA international rights

Tim Mulligan

28 May 2024

The North American Basketball association (NBA) is currently negotiating for the renewal ofof its live broadcast rights. The deals, spanning the next 11 years, are estimated to work out at a combined $76...

3 min read

GTA VI will reverse console's slump and solidify gaming's role at the heart of entertainment

Cover image for GTA VI will reverse console's slump and solidify gaming's role at the heart of entertainment

Rhys Elliott

24 May 2024

take two interactive

grand theft auto vi

grand theft auto

Move aside, Barbenheimer and Taylor Swift. The decade’s defining moment in entertainment is coming. Grand Theft Auto ( GTA) VI is due to launch in autumn 2025, and it's set to be entertainment’s biggest...

8 min read

Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Cover image for Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Ben Woods

24 May 2024

When OpenAI revealed its Sora project last February (2024), the video industry began a transformational journey. It was clear even by the early clips that OpenAI’s AI text-to-video tool would recalibrate...

6 min read

Social companies face a fragmenting digital ecosystem

Cover image for Social companies face a fragmenting digital ecosystem

Hanna Kahlert

24 May 2024

On the surface, it is a year of opportunity for social platforms. TikTok may face a ban in the US, opening market share for Reels, Shorts, and any other platform with social video features to sweep in...

4 min read

The countdown begins for audiobooks on Spotify

Cover image for The countdown begins for audiobooks on Spotify

Rutger Rosenborg

23 May 2024

music publishing

As Spotify rolls out music-like features for audiobooks, the company still finds itself at odds with the music business, courting one publishing industry while ruffling the feathers of another. So far,...

4 min read

MIDiA Research 2024-2031 global music forecasts | Rise of the Global South

Cover image for MIDiA Research 2024-2031 global music forecasts | Rise of the Global South

Mark Mulligan

23 May 2024

music forecasts

streaming forecasts

midia forecasts

It appears to be the time of year for music forecasts. Today, MIDiA is proud to announce the release of our global music forecasts report, which marks the tenth year of us building these! The full 75+...

6 min read

In generative AI and music, will nice guys finish last?

Cover image for In generative AI and music, will nice guys finish last?

Tatiana Cirisano

22 May 2024

artificial intelligence

Generative AI music company Suno has raised $125 million, one of the biggest music-tech funding rounds in history . Founders say they want to ring in “a future where anyone can make music”, but questions...

4 min read

Netflix, the NFL, and the Amazon effect

Cover image for Netflix, the NFL, and the Amazon effect

Tim Mulligan

21 May 2024

sports streaming

After two decades of saying no to becoming a live sports streamer, Netflix has finally relented and has agreed to pay the NFL to show two NFL games on Christmas daythis year. The three year deal also includes...

3 min read

Chasing the zeitgeist: why speed trumps creativity in social video marketing

Cover image for Chasing the zeitgeist: why speed trumps creativity in social video marketing

Ben Woods

16 May 2024

TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely...

3 min read

Why PlayStation’s earnings point to strategy learnings, short-term growth challenges, and brighter horizons

Cover image for Why PlayStation’s earnings point to strategy learnings, short-term growth challenges, and brighter horizons

Rhys Elliott

16 May 2024

PlayStation Plus

Sony released its earnings for the 12 months ending March 31, 2024 (FY2023). As always, gaming was Sony’s biggest vertical and the heart of its cross-media strategy . Revenues grew +17% in FY2023 to...

6 min read

Audience agency and the value of social media: the rise of the “digitine”

Cover image for Audience agency and the value of social media: the rise of the “digitine”

Hanna Kahlert

15 May 2024

“Let them eat cake,” declared model and influencer Haley Kalil , dressed for the $75,000-per-ticket Met Gala in an unironically Marie Antoinette-style dress, in a viral TikTok video last weekend. Somehow,...

4 min read

Apple is not the only one crushing the old music-making paradigm

Cover image for Apple is not the only one crushing the old music-making paradigm

Kriss Thakrar

15 May 2024

music production

Apple is crushing it – literally. The new iPad Pro ad received widespread backlash for its controversial crushing of musical instruments to demonstrate what is ‘packed into’ Logic Pro on the iPad....

5 min read

Back to the future; (Non-device) entertainment returns to the fore for Sony

Cover image for Back to the future; (Non-device) entertainment returns to the fore for Sony

Tim Mulligan

14 May 2024

cross-entertainment strategy

Today, (May 14th) Sony Group published its results for the Fiscal Year ended March 31, 2024. Group revenues were up 19% to 13 trillion yen which amounts to USD 86 billion (in USD, this makes a more modest...

3 min read

Songwriters, we want to hear from you – take our survey!

Cover image for Songwriters, we want to hear from you – take our survey!

Fernanda Balzaretti

13 May 2024

music publishing

Songwriters are the backbone of the music industry; however, they are rarely in the spotlight. As with the rest of the industry, songwriters have seen their workflows and income sources turned upside down...

2 min read

PlayStation’s Helldivers 2 fiasco underlines that publishers should nudge gamers, not push them

Cover image for PlayStation’s Helldivers 2 fiasco underlines that publishers should nudge gamers, not push them

Rhys Elliott

10 May 2024

Helldivers 2 is one of the most popular games of the year so far and has been PlayStation’s biggest PC and live-service success story to date. But PlayStation drew the ire of the game’s PC fanbase...

3 min read

Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines

Cover image for Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines

Tatiana Cirisano

9 May 2024

bifurcation theory

Over the last week, it has been hard to go anywhere, or speak to anyone, without some mention of the epic diss track battle between Drake and Kendrick Lamar. When is the last time we could say that about...

4 min read

Cutting through the clutter: why an analogue revival is inevitable

Cover image for Cutting through the clutter: why an analogue revival is inevitable

Hanna Kahlert

9 May 2024

The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has...

4 min read

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