MIDiA Blog

Blog - Page 69

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

YouTube Returns to Its Roots by Making Originals Free

Amanda Stears

30 Aug 2019

ad supported strategy

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription...

2 min read

Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Alistair Taylor

30 Aug 2019

Media and Marketing

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12 , Disney looks set to take on streaming...

6 min read

Summer Report Highlights

Cover image for Summer Report Highlights

Hanna Kahlert

29 Aug 2019

We thought summer was over. Then it came back. Now (maybe) it's gone again. Impossible to predict how many more heat waves there will be before Autumn descends – but we're prepared for anything, anyway....

4 min read

Spotify and the Car: Old World, New Tech

Zach Fuller

29 Aug 2019

music streaming strategy

radio takes on streaming

Spotify's latest ad is a not-so-subtle push in its most important strategic territory: the car. The campaign, titled 'Spotify for the Ride' , emphasises the ‘soundtrack to your life’ element of the...

3 min read

Hasbro and the Lure of Peppa Pig

Tim Mulligan

29 Aug 2019

Astley Baker Davies

The decision by US toy company Hasbro’s decision to acquire UK-listed Entertainment One shines a light on the content land grab currently underway in the wake of the direct-to-consumer big bang moment...

4 min read

Streaming Needs to Worry About a Global Recession…But Perhaps Not as Much as Cable

Hanna Kahlert

27 Aug 2019

cultural insight

Last week MIDiA’s Mark Mulligan overviewed how , in a recession, discretionary expenditures are the first to be cut. Given the non-obligatory nature of subscriptions and the contractual shackles of cable,...

4 min read

Anyone Order Latency? Mediaset Falls at the First Hurdle

Alistair Taylor

23 Aug 2019

Media and Marketing

Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. Latency...

5 min read

Take Five (the big five stories and data you need to know) August 23rd 2019

Cover image for Take Five (the big five stories and data you need to know) August 23rd 2019

Mark Mulligan

23 Aug 2019

Taylor Swift, pre-sale love: Taylor Swift tends not to adhere to prevailing industry trends. As a millennial artist with a strong Gen Z following, streaming should rightly be the core of her recordings...

3 min read

Why Spotify and Netflix Need to Worry About a Global Recession

Mark Mulligan

23 Aug 2019

economic downturn

entertainment spend

global recession

A growing body of economists is becoming increasingly convinced that a global recession is edging closer. The last time we experienced a global economic downturn was the 2008 credit crunch. Although the...

4 min read

What Happens When Tencent Owns 10% of UMG?

Zach Fuller

22 Aug 2019

To sound like a broken record, things are about to get difficult for Spotify. To the company’s credit, since its launch a decade ago rumours of its demise have always been greatly exaggerated, with the...

3 min read

UK Baby Boomers Are Growing Binge Watchers

Cover image for UK Baby Boomers Are Growing Binge Watchers

Amanda Stears

21 Aug 2019

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and gen Z are still at the forefront of the binge-watching...

3 min read

Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Cover image for Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Karol Severin

20 Aug 2019

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most...

2 min read

The Global Rise of Brand-Agnosticism

Hanna Kahlert

20 Aug 2019

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today...

3 min read

Take Five (The Big Five Stories and Data You Need To Know)

Cover image for Take Five (The Big Five Stories and Data You Need To Know)

Mark Mulligan

19 Aug 2019

Spotify, price hike: Pricing is streaming’s big problem. With premium revenue growth set to slow and ARPU declining due to family plans, discounts, bundles etc., the business needs another way...

3 min read

CBS, Viacom and Media Mergers: Is It Different This Time?

Zach Fuller

15 Aug 2019

Media mergers have a storied history, and one that is often not too positive. Whether it is Time Warner or AOL, talk of synergies often fades when confronted with consumer appetite – but at the risk...

4 min read

Demographic cliff: Is gaming sports’ biggest problem?

Cover image for Demographic cliff: Is gaming sports’ biggest problem?

Alistair Taylor

14 Aug 2019

daily active usage

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content...

4 min read

Podcasts Are Capturing Children's Attention

Amanda Stears

14 Aug 2019

Media and Marketing

With Disney’s latest announcement of a bundle deal for Disney+, Hulu and ESPN+, the video streaming landscape just got more intensely competitive for both consumers and content providers alike. For OTT...

3 min read

Take Five (The Big Five Stories and Data You Need to Know)

Cover image for Take Five (The Big Five Stories and Data You Need to Know)

Mark Mulligan

12 Aug 2019

Data Point Of The Day

Apple ups its artist analytics but do artists care? Kobalt and Spotify both helped reshape the music industry’s understanding of what role data should play and how it should be presented. Apple announced...

3 min read

The State of the Podcast Nation

Cover image for The State of the Podcast Nation

Hanna Kahlert

12 Aug 2019

Podcasts are an overnight success many years in the making. Even when taking a more cautious view, there are signs of a vibrant ecosystem emerging that is arguably the first entirely new media sector since...

3 min read

Data Says: E-sports Events Are More About Live Entertainment than Gaming

Karol Severin

8 Aug 2019

brand activation

Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers,...

3 min read

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