MIDiA Blog

Blog - Page 64

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why The Song Economy Is Just Getting Started

Cover image for Why The Song Economy Is Just Getting Started

Keith Jopling

16 Jan 2020

When Journey’s song Don’t Stop Believin’ was originally released as the second single from the album Escape in 1981, it was a modest US chart hit (Billboard Hot 100 no. 9). Fast forward 28 years,...

5 min read

MIDiA’s Podcast Research – A Response

Mark Mulligan

15 Jan 2020

midia podcast data

midia podcast tracker

Last week we published a blog post highlighting some initial findings from our inaugural quarterly podcast tracking data. The results show Spotify in a leading position as a standalone platform, Apple...

5 min read

Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Cover image for Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue...

4 min read

Spotify AND Apple Lead Podcasts – It’s All Down to How You Measure It

Cover image for Spotify AND Apple Lead Podcasts – It’s All Down to How You Measure It

Mark Mulligan

10 Jan 2020

midia podcast data

midia podcast tracker

The podcast platform data from MIDiA’s Q4 tracker is in. These are the high-level findings (you can read more about our methodology here ): Apple still leads overall: A recent report showed that...

3 min read

The Meta Trends that Will Shape the 2020s

Cover image for The Meta Trends that Will Shape the 2020s

Mark Mulligan

10 Jan 2020

2020 predictions

abundance paradox

attention saturation

CES, the big annual consumer tech show, is underway in Las Vegas. Unlike in most previous years, there has been little in the way of big new announcements. This is in large part because we are reaching...

5 min read

‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Cover image for ‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Alistair Taylor

9 Jan 2020

audience viewership

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing audience....

4 min read

Netflix Bewitches the Internet

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Tim Mulligan

9 Jan 2020

Andrzej Sapkowski

Netflix, the current subscription video on demand (SVOD) global leader, has topped Wikipedia searches for the second week of 2020 with its new fantasy scripted drama original, The Witcher . The show...

4 min read

The Tech Major Ecosystem Wars Are Here with Aggressive, Loss-Led On-Boarding

Cover image for The Tech Major Ecosystem Wars Are Here with Aggressive, Loss-Led On-Boarding

Hanna Kahlert

7 Jan 2020

Amazon Echo Dot

Soon we will probably all have home speakers, whether we like them or not. They are starting to appear almost out of the ether, much like the classic double-sized Sports Direct mugs everyone had in their...

4 min read

Can BT Lay the Smackdown on Its Rivals?

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Alistair Taylor

3 Jan 2020

addressable audience

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019 . This signalled the end of Sky’s tenure...

4 min read

Ellie Goulding and Billie Eilish Are Streaming’s New Normal

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Mark Mulligan

3 Jan 2020

Christmas number one

Less than a week into the new decade and we already have the first indications that the streaming rulebook continues to be rewritten faster than the ink can dry on its last entry. Three separate articles,...

6 min read

Enter the Dragon: Netflix Steps Closer to Borderless Content with Korea’s CJ ENM

Cover image for Enter the Dragon: Netflix Steps Closer to Borderless Content with Korea’s CJ ENM

Tim Mulligan

2 Jan 2020

This Monday Netflix quietly announced a new strategic partnership with potentially far-reaching ramifications for how it weathers the direct-to-consumer (D2C) storm of 2020. The December 30 th press...

3 min read

Quick Take: If We Are Moving from an Attention Economy to a Sentiment Economy, Is Music Still Undervalued?

Zach Fuller

19 Dec 2019

Music Streaming

post-peak attention

Applying economics to music often invites groans from music fans, but here goes…. The recorded music market is currently worth $18.8 billion dollars a year, and thanks to streaming that number is growing....

2 min read

Amazon One - Family Christmas Nil

Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The...

5 min read

The Future Has Finally Arrived – Streaming Supplants Pay-TV

Cover image for The Future Has Finally Arrived – Streaming Supplants Pay-TV

Tim Mulligan

16 Dec 2019

direct-to-consumer

It was a long time in coming, but what was always on the horizon has now become a reality as subscription video on demand (SVOD) has finally supplanted pay-TV to become the main paid video consumption...

3 min read

How Will Finance’s Interest in Music Impact the Industry Compared to Big Tech?

Zach Fuller

16 Dec 2019

With Hipgnosis continuing to acquire copyright, coupled with Warner Music Group and Providence Equity’s announcement of Tempo Music Investments, the finance industry’s interest in the recorded music...

3 min read

How an Economic Downturn Could Reshape Digital Media

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Mark Mulligan

13 Dec 2019

economic cycles

economic downturn

financial cycle

Ten years on from the credit crunch, the global economy could be poised to enter another recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking appetite...

4 min read

Hotstar's potential Disney+ partnership raises brand challenges

Amanda Stears

12 Dec 2019

21st Century Fox

Yesterday Indian streaming service Hotstar published its 2019 India Watch Report . Hotstar (a fully-owned Disney subsidiary since the 21CF acquisition by Disney back in March of this year) now boldly states...

4 min read

Demand Creation: What’s the Next Big Growth Curve for Music?

Keith Jopling

11 Dec 2019

At Spotify’s last quarterly reporting session, CEO Daniel Ek talked about the company’s creator strategy, as part of the wider development of becoming a “2-sided marketplace”: “The strategy has...

6 min read

What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Cover image for What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Karol Severin

10 Dec 2019

cross-entertainment strategy

cross-format entertainment

cross-platform entertainment

It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the event will take place inside Fortnite’s...

6 min read

Take Five (the big five stories and data you need to know) December 9th 2019

Cover image for Take Five (the big five stories and data you need to know) December 9th 2019

Mark Mulligan

9 Dec 2019

Go east: Universal Music launched Red Records, an Asian repertoire joint venture label with AirAsia Group. With Western repertoire accounting for around only a third of all streams in Asian...

2 min read

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