MIDiA Blog

Blog - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Cover image for The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

video creator tools

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry...

2 min read

Why Netflix is likely to follow Amazon down the mainstream subscriber ad route

Cover image for Why Netflix is likely to follow Amazon down the mainstream subscriber ad route

Tim Mulligan

25 Jun 2024

Netflix’s shift towards ads was underpinned by a strategic assumption that it could justifiably command ad rates at nearly twice the market average. However, two years of its Basic with Ads service has...

3 min read

Playable Post Malone in WWE is a cross-entertainment bullseye

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Karol Severin

20 Jun 2024

cross-entertainment

Wrestling game WWE 2K24 shared an image of the playable Post Malone character this week. The rapper and producer is joining the playable roster as a part of the game’s upcoming DLC pack. Having curated...

4 min read

TikTok’s music master plan is coming into focus

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Tatiana Cirisano

20 Jun 2024

music consumption

Oh how the tables have turned. Just a few months removed from its very public clash with Universal Music Group over music licences, TikTok is reportedly looking to buy up music rights of its own. Not only...

3 min read

The verdict is in: Music is podcasting’s biggest missed opportunity

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Rutger Rosenborg

19 Jun 2024

While there are plenty of charts that provide insight into the most downloaded podcasts on each platform globally, these data give a very granular perspective on consumer preferences. Podcast platforms,...

4 min read

Why creative friction can tackle the ‘Slot Machine Effect’ in AI generated video

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Ben Woods

19 Jun 2024

video creator tools

AI-generated content is a polarising topic. Some view AI video generation as a vital tool for bringing creativity and communication to the masses. Others believe it to be a solution in search of a problem....

4 min read

Commodification’s kickbacks: trends emerging in the pendulum swing back from content overload and AI

Cover image for Commodification’s kickbacks: trends emerging in the pendulum swing back from content overload and AI

Hanna Kahlert

18 Jun 2024

It’s easy to get overwhelmed by the state of entertainment (and culture more broadly). AI generated content is taking up ever-larger swathes of the internet. Passive consumption drives high numbers that...

5 min read

The ad monetisation trap and what it means for video

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Tim Mulligan

18 Jun 2024

Ad-supported SVOD

Ads in subscription video on demand (SVOD) have now become normalised. In Q1 2024, Amazon Prime became the latest service to push ads onto its standard SVOD plan, following the lead of competitors Netflix...

3 min read

Mainstream is the new niche

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Mark Mulligan

14 Jun 2024

Five years ago, we made the call that ‘niche is the new mainstream’ . Today, this dynamic is so fundamental to music and culture that we are firmly in the stage of second order consequences. Superstars...

5 min read

Xbox’s impressive Games Showcase 2024 points to subscription gaming’s fate

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Rhys Elliott

13 Jun 2024

“Play it day one with Game Pass.” These words flashed on the screen 15 times during the Xbox Games Showcase 2024, which wowed critics and fans alike with a lineup of 30 Xbox games. Most of the titles...

5 min read

Did Charli XCX go mainstream, or did the mainstream just go niche?

Cover image for Did Charli XCX go mainstream, or did the mainstream just go niche?

Tatiana Cirisano

13 Jun 2024

fragmented fandom

Consumer Behaviour

“ I’m famous, but not quite ,” Charli XCX sings on ‘I might say something stupid’, a moment of honest insecurity amidst the brash club anthems that make up her new album Brat . It is a familiar...

4 min read

Spotify’s engagement game: How Nebula and direct video uploads could change podcasting

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Rutger Rosenborg

12 Jun 2024

In May 2019, Dave Wiskus and a handful of YouTubers launched an independent subscription service called Nebula. The purpose of Nebula was to provide creators — namely, video creators, podcasters, and...

4 min read

Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)

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Hanna Kahlert

12 Jun 2024

heart on my sleeve

Drake has had perhaps one of the most publicly up-and-down relationships with generative AI. There was the AI Drake music generator, which he was dead set against. Then there was ‘Heart on My Sleeve’,...

6 min read

Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

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Ben Woods

11 Jun 2024

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In...

4 min read

Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

Cover image for Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

Keith Jopling

10 Jun 2024

Audience Insight

How do we take the pulse of success for music artists in 2024? In 'Sustainability from chaos:How today’s artists find sustainable success in a turbulent music industry' , we explore this question from...

5 min read

Branded podcasts level up: Ubisoft’s gaming podcasts bring games to life for new audiences

Cover image for Branded podcasts level up: Ubisoft’s gaming podcasts bring games to life for new audiences

Rutger Rosenborg

7 Jun 2024

As the podcast listener base grows , companies across several industries — from automotive to fast food — see podcast production as a way to market to new audiences (sort of like an audio blog). Branded...

4 min read

AI is promising a video creation revolution: Are you ready for the upside?

Cover image for AI is promising a video creation revolution: Are you ready for the upside?

Ben Woods

6 Jun 2024

Creator Economy

Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning...

2 min read

Filling in the IP blanks: Sony’s State of Play underlines PlayStation’s family-friendly ambitions and IP strategy

Cover image for Filling in the IP blanks: Sony’s State of Play underlines PlayStation’s family-friendly ambitions and IP strategy

Rhys Elliott

6 Jun 2024

Sony’s second State of Play marketing event of 2024 has increased anticipation for the company’s upcoming game releases. The roughly 30-minute presentation advertised 14 games consumers can look forward...

6 min read

Gen AI music platforms are niche among consumers — is being too easy the problem?

Cover image for Gen AI music platforms are niche among consumers — is being *too* easy the problem?

Tatiana Cirisano

6 Jun 2024

artificial intelligence

We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is...

4 min read

The future of streaming TV proves history always repeats itself

Cover image for The future of streaming TV proves history always repeats itself

Tim Mulligan

5 Jun 2024

midia forecasts

MIDIA Video Forecasts

Our “ MIDiA Research 2024-2031 global subscription video forecasts ” lays out our vision for the subscription video on demand (SVOD) landscape over the next eight years. Our forecasts last year focussed...

3 min read

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