MIDiA Blog

Blog - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The frequency factor - when daily just isn’t enough

Cover image for The frequency factor - when daily just isn’t enough

Mark Mulligan

22 Jul 2024

Entertainment behaviour

media consumption

Daily Active users

In our digital lives today, we tend to use our favourite apps throughout the day. So, why does the entertainment tech industry still focus on daily, weekly, or, in way too many cases, monthly usage (we’re...

4 min read

Game Pass’ updates mark a new era for Xbox

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Rhys Elliott

19 Jul 2024

Xbox recently announced significant changes to its subscription offering ahead of Call of Duty: Black Ops 6 hitting the service. In September 2024, Xbox is: Increasing prices for Game Pass Ultimate from...

6 min read

Why comments on Spotify podcasts are more about YouTube than community

Cover image for Why comments on Spotify podcasts are more about YouTube than community

Rutger Rosenborg

17 Jul 2024

youtube podcasts

In September 2021, Spotify launched the Q&A and polls features for podcasts on the platform. The impetus, according to Spotify’s For the Record blog, was to make podcasts more of a two-way street...

4 min read

Will video editing tools still dominate in a world of AI video creation?

Cover image for Will video editing tools still dominate in a world of AI video creation?

Ben Woods

16 Jul 2024

AI video generators

Experimenting with tools is part and parcel of being a video creator. With each new video editor preset or plug-in comes an opportunity tore-think the creative process. Rather than being fixed, workflows...

4 min read

Is this the post-social era? The state of the social platform user in 2024

Cover image for Is this the post-social era? The state of the social platform user in 2024

Hanna Kahlert

16 Jul 2024

Daily Active users

The social marketplace is mature, with available consumer time having peaked and new growth for platforms coming at others’ expense. New platforms are emerging but remain small, while the biggest platforms,...

2 min read

The case for shorter games

Cover image for The case for shorter games

Karol Severin

11 Jul 2024

attention economy

Following the post-pandemic slowdown of global games revenue growth, cost-cutting measures are now in full force. However, games continue to grow in scope and length, with budgets often exceeding hundreds...

3 min read

MIDiA launches video creator economy vertical as AI delivers transformative growth

Cover image for MIDiA launches video creator economy vertical as AI delivers transformative growth

Ben Woods

11 Jul 2024

Business Strategy

Keeping step with AI’s impact on the video creation industry can be a daunting prospect. Ways of working that have existed for decades are being reorientated around generative AI tools. With these changes...

3 min read

Audio advertising: What podcasts can learn from radio

Cover image for Audio advertising: What podcasts can learn from radio

Rutger Rosenborg

11 Jul 2024

Business Strategy

Radio has been the dominant audio format for a century — and arguably, it still is. According to MIDiA’s Q1 2024 Consumer Survey , 49% of respondents in all tracked markets (excluding China) say they...

3 min read

Platoon just quietly raised the bar for songwriter services

Cover image for Platoon just quietly raised the bar for songwriter services

Tatiana Cirisano

11 Jul 2024

Business Strategy

Over the past few months, singer-songwriter RAYE has been using her spotlight to campaign for fairer pay for songwriters — advocating for them to receive royalty points on master recordings, per diems...

4 min read

Music isn’t getting worse, genre is

Cover image for Music isn’t getting worse, genre is

Mark Mulligan

10 Jul 2024

A couple of weeks ago Rick Beato put out a video titled “ The real reason why music is getting worse” . The core arguments centre around too many people making music, and tech making it both easier...

7 min read

The make-or-break of live in 2024

Cover image for The make-or-break of live in 2024

Hanna Kahlert

9 Jul 2024

The music industry has a culture problem. An overabundance of data –– from streaming services and social platforms alike ––has fostered a dependence on digital performance that does not reliably...

5 min read

Why the ‘New Paramount’ is placing AI creation at is core

Cover image for Why the ‘New Paramount’ is placing AI creation at is core

Tim Mulligan

9 Jul 2024

Yesterday, Skydance Media CEO David Ellison outlined hisvision for Paramount Global as a rebooted technology-media hybrid company .This follows on from Paramount finally agreeing to merge with Ellison’s...

3 min read

Hardware’s AI moment will help video creators do more with less

Cover image for Hardware’s AI moment will help video creators do more with less

Ben Woods

3 Jul 2024

video creator tools

video production

It has been a tumultuous time for hardware companies working in video creation. Revenues have been impacted by two forces: a tough macroeconomic climate and industrial action. High inflation has knocked...

3 min read

From X to Instagram, the line between social video and podcasts is blurring

Cover image for From X to Instagram, the line between social video and podcasts is blurring

Rutger Rosenborg

3 Jul 2024

As the podcast industry wakes up to the fact that video podcasts are growing –– and fast –– MIDiA’s 2024-2030 podcast forecasts confirm the source of much of that growth: YouTube. YouTube video...

4 min read

The end of the debate: Why streaming TV and politics no longer mix

Cover image for The end of the debate: Why streaming TV and politics no longer mix

Tim Mulligan

2 Jul 2024

Audience Insight

The “entertainmentisation” of Western politics has successfully re-energised political discourse after decades of consensus politics and has resulted in policy making that has negatively impacted voters,...

2 min read

Who asked for AI? Why its future is more boring than you think

Cover image for Who asked for AI? Why its future is more boring than you think

Hanna Kahlert

2 Jul 2024

Henry Ford famously once said, “ If I had asked my customers what they wanted, they would have told me a faster horse” . This quote is often trotted out by ‘innovators’ when defending a new piece...

6 min read

Music artists, TV shows, and film are best positioned brand categories for in-game item activations

Karol Severin

28 Jun 2024

in-game monetisation

cross-entertainment

Accounting for 67% of global games software revenue in 2023, in-game spending plays a crucial role in monetising gamers. Over the years, cosmetic in-game spending (which does not grant advantages or progress...

3 min read

How DistroKid can leverage its podcast partnership to help artists tell their stories

Cover image for How DistroKid can leverage its podcast partnership to help artists tell their stories

Rutger Rosenborg

27 Jun 2024

music distribution

On the heels of MIDiA’s report “ Defining podcast taste: The universal appeal of music, news, and comedy ”, podcast network Evergreen Podcasts and independent music distributor DistroKid announced...

4 min read

The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Cover image for The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

video creator tools

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry...

2 min read

Why Netflix is likely to follow Amazon down the mainstream subscriber ad route

Cover image for Why Netflix is likely to follow Amazon down the mainstream subscriber ad route

Tim Mulligan

25 Jun 2024

Netflix’s shift towards ads was underpinned by a strategic assumption that it could justifiably command ad rates at nearly twice the market average. However, two years of its Basic with Ads service has...

3 min read

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