MIDiA Blog

Blog - Page 48

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The social studio will empower the next million producers

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Kriss Thakrar

23 Apr 2021

MIDiA recently explored the concept of the social studio and the more sophisticated tools for creation that are being embedded in social media platforms. It did not take long for this to go from concept...

4 min read

The ‘new normal’ starts… when?

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Hanna Kahlert

20 Apr 2021

Media and Marketing

covid-19 research

covid-19 impact

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but...

5 min read

What does it mean to 'fix streaming'?

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Keith Jopling

19 Apr 2021

When I wrote a blog for MIDIA in January 2020 I first coined the term the “ Song Economy ”. At the time I saw it as a good thing - a major growth driver for the music industry to increase the value...

7 min read

Why is D2C okay for HBO, but not Manchester United?

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Tim Mulligan

19 Apr 2021

The Super League

A decade-long threat from Europe’s wealthiest football clubs to break away and form a league of its own has finally become a reality with the announcement of the formation of the Super League.AC Milan,...

4 min read

What live in 2021 can learn from live in 1921

Cover image for What live in 2021 can learn from live in 1921

Tim Mulligan

16 Apr 2021

sports broadcasting

virtual concerts

Nearly a hundred years ago in July 1921, the entertainment world changed forever thanks to the efforts of David Sarnoff, a Belarusian emigree to the US who headed up the Radio Corporation of America (RCA)....

4 min read

The music industry’s centre of gravity is shifting

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Mark Mulligan

16 Apr 2021

music industry investment

music investment

Regular readers will know that MIDiA has been analysing the creator tool space for some time now and building the case for why the changes that are taking place will be transformational not just for the...

4 min read

Social media is becoming a social studio

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Kriss Thakrar

13 Apr 2021

Social media platforms have spent the past decade redefining what it means to be a visual creator. They are now on the cusp of doing the same with music. TikTok has announced a wave of new features , including...

4 min read

MUSIC & GAMING: A NEW WAY TO PLAY

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Dara Jegede

13 Apr 2021

monetizing fandom

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership...

3 min read

Gamers: The new frontier of music’s fan-centric growth

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Karol Severin

13 Apr 2021

Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent...

6 min read

Assessing the streaming opportunity: You’re doing it wrong

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Mark Mulligan

9 Apr 2021

Buoyed by lockdown, streaming enjoyed another strong year in 2020, up 17.1% on 2019 according to MIDiA’s recorded music market shares report . But the revenue slowdown will come in 2021, driven by the...

5 min read

T-Series to IPRS: Signs of a maturing market?

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Srishti Das

9 Apr 2021

Music Streaming

music publishing

The Indian Performance Rights Society (IPRS) finally controls the majority of publishing market share in India, after the mammoth music label and film production company T-Series registered itself as a...

5 min read

Why games companies need to take Apple’s Arcade expansion seriously

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Karol Severin

9 Apr 2021

Apple announced a significant expansion of Apple Arcade last week, including more than 180 new games across three new games categories: ‘Timeless Classics’, ‘App Store Greats’ and ‘New Arcade...

6 min read

Lockdown & Dragons: Fantasy proves the fandom effect

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Hanna Kahlert

8 Apr 2021

Media and Marketing

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on...

5 min read

Webinar April 21-22: the future is monetising fandom, not attention

Cover image for Webinar April 21-22: the future is monetising fandom, not attention

Dara Jegede

6 Apr 2021

2021 will be a pivotal year for games and OTT services. The long-term behavioural impact on consumers who have spent a year glued to screens for all aspects of their lives – work, social, communication...

2 min read

Video - Day 1: Future-proofing growth and curtailing subscriber churn post pandemic

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Dara Jegede

6 Apr 2021

The ‘COVID-bounce’ effect from the 2020 pandemic created a business windfall for many video providers and OTT services – some of which saw multi-year subscriber increases happen within months. Video...

1 min read

Games - Day 2: Beyond gaming to cross-entertainment partnerships

Cover image for Games - Day 2: Beyond gaming to cross-entertainment partnerships

Dara Jegede

6 Apr 2021

Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew...

1 min read

Microsoft’s interest in Discord confirms MIDiA’s prediction

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Karol Severin

31 Mar 2021

In November 2020, we wrote the below in our annual predictions report . “Upping gaming experiences via ‘infrastructural acquisitions’: As non-gaming entertainment increasingly embeds in games, companies...

6 min read

Creator tools platforms could become social networks

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Mark Mulligan

31 Mar 2021

Product Strategy

With all the growing interest and investment in creator tools companies, music production platform Bandlab hitting 30 million users points to a longer-term future for the space – one in which the boundaries...

3 min read

How Amazon could enhance its NFL coverage with virtual concert experiences

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Kriss Thakrar

30 Mar 2021

Amazon Prime has acquired the exclusive Thursday Night Football (TNF) rights to 15 NFL games, marking a new era for the world’s most valuable sports league. This shift is a giant step towards the normalisation...

4 min read

When women don’t make music: The sunset of Indian Folk

Cover image for When women don’t make music: The sunset of Indian Folk

Hanna Kahlert

29 Mar 2021

indian folk music

MIDiA recently released a study on the experiences of women in the music industry ( free to download here ), discussing both the broad-level challenges they face – but also pointing to the positives,...

8 min read

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