MIDiA Blog

Blog - Page 46

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

From creator tools to commercial tools

Cover image for From creator tools to commercial tools

Kriss Thakrar

1 Jul 2021

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future...

4 min read

Instagram continues to perform strongly despite inconsistent brand identity

Hanna Kahlert

30 Jun 2021

Media and Marketing

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends...

4 min read

The subscription market model has now taken over consumption, but will it reach a saturation point?

Cover image for The subscription market model has now taken over consumption, but will it reach a saturation point?

Hanna Kahlert

25 Jun 2021

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry....

4 min read

How Bandcamp could really fix the music business

Cover image for How Bandcamp could really fix the music business

Mark Mulligan

25 Jun 2021

independent artists

Streaming Music

“A thought: has streaming become the place to address consumers and the likes of Bandcamp the places to engage fans? i.e., fans and fandom inherently matter less on streaming because it/they are a minority.”...

6 min read

Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Cover image for Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Dara Jegede

23 Jun 2021

Digital audiences

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for...

2 min read

The new chair of the FTC and antitrust 2.0

Cover image for The new chair of the FTC and antitrust 2.0

Tim Mulligan

22 Jun 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article...

4 min read

The games industry has changed; E3 needs to do the same if it is to remain relevant

Cover image for The games industry has changed; E3 needs to do the same if it is to remain relevant

Karol Severin

21 Jun 2021

This year’s E3 has experienced mixed reviews, with the consensus largely being that some interesting announcements were made, but they no longer provide an all-encompassing view of what’s going on...

3 min read

The paradox of small

Cover image for The paradox of small

Mark Mulligan

18 Jun 2021

independent creators

creator culture

When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music,...

6 min read

The sensationalisation of news comes head-to-head with Euro 2020

Cover image for The sensationalisation of news comes head-to-head with Euro 2020

Hanna Kahlert

17 Jun 2021

Less than a week in, and the coverage of Euro 2020 is off to a problematic start. Any big sports event taking place after a year of pandemic-induced lockdowns was bound to have its hitches. Yet few could...

4 min read

The crowd still matters for live sports broadcasting

Cover image for The crowd still matters for live sports broadcasting

Tim Mulligan

17 Jun 2021

sports broadcast

UEFA Champions League

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th,...

3 min read

The opportunity behind the Roblox lawsuit

Cover image for The opportunity behind the Roblox lawsuit

Kriss Thakrar

14 Jun 2021

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers...

4 min read

Games video creators can help attract new audiences to esports, if rights holders empower them to

Cover image for Games video creators can help attract new audiences to esports, if rights holders empower them to

Karol Severin

14 Jun 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle , rather...

5 min read

We’re Hiring (again)

Cover image for We’re Hiring (again)

Mark Mulligan

11 Jun 2021

Streaming Music

Business Strategy

The pandemic rewrote the rules of digital entertainment, creating new opportunities and threats at an unprecedented rate while also intensifying competition for consumer attention. Never before has the...

3 min read

From network to Bulletin: Is this the future of Facebook?

Cover image for From network to Bulletin: Is this the future of Facebook?

Hanna Kahlert

10 Jun 2021

Due to generational shifts, the passage of time, and pure competition from other entertainment alternatives, social media is changing . Younger users are flocking to fast-paced, original content-driven...

4 min read

Netflix versus Amazon Prime Video – depth versus breadth

Cover image for Netflix versus Amazon Prime Video – depth versus breadth

Tim Mulligan

10 Jun 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have...

3 min read

Marketing a game? Put enough focus on Discord and TikTok

Cover image for Marketing a game? Put enough focus on Discord and TikTok

Karol Severin

7 Jun 2021

games marketing

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers...

4 min read

The rediscovered power of time-seasoned brand equity

Tim Mulligan

4 Jun 2021

Warner Bros. Discovery

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery . This is a recognition that leveraging brand equity will be crucial...

3 min read

The productisation of music rights

Cover image for The productisation of music rights

Mark Mulligan

4 Jun 2021

music catalogues

music catalogue acquisitions

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMG is the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending...

4 min read

The content versus culture conundrum

Cover image for The content versus culture conundrum

Hanna Kahlert

3 Jun 2021

Creating something which will please audiences in the moment and also have resonant staying power among the surrounding culture is a puzzle faced by the content strategists of today. It is also the age-old...

5 min read

Why video streaming needs to stop fighting the last consumer war

Cover image for Why video streaming needs to stop fighting the last consumer war

Tim Mulligan

28 May 2021

Silver Streamer

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their...

3 min read

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