MIDiA Blog

Blog - Page 41

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The internationalisation of content: What it means when local goes global

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Hanna Kahlert

8 Dec 2021

internationalisation

Digital-first life has broken down cultural borders, allowing content and fans from all over the world to spread far and wide on both a niche and mainstream level. It is now possible for small independent...

3 min read

Audiomack and the coming monetisation / remuneration tipping point

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Mark Mulligan

8 Dec 2021

digital collectibles

The music business is approaching a monetisation / remuneration tipping point. Long- and mid-tail creators are fast realising that, even with the most revolutionary of changes to royalty structures, streaming...

5 min read

Hayu’s arrival in India means a reality check for the reality genre

Cover image for Hayu’s arrival in India means a reality check for the reality genre

Tim Mulligan

7 Dec 2021

Keeping Up With the Kardashians

Hayu , the reality TV niche SVOD service, launches in India on Thursday. Its parent company, NBCUniversal, has decided to make the 1.3 billion strong market the 28thterritory in which Hayu is now available....

3 min read

Web 3.0 will be social-first

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Hanna Kahlert

6 Dec 2021

Fame has now been replaced by one-hit overnight viral sensations, niche can now be of more strategic value than mainstream , and 16-19-year-old males are buying high fashion on Fortnite. Digital-first...

5 min read

Music market shares: independent labels and artists are even bigger than you thought

Cover image for Music market shares: independent labels and artists are even bigger than you thought

Mark Mulligan

3 Dec 2021

independent labels

record label market shares

It has been a long time since the music industry has been in such good shape. So long, in fact, that there are not too many executives left who worked through the pre-crash days. 2021 was the year in which...

3 min read

MIDiA Consulting looks forward to 2022

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Keith Jopling

2 Dec 2021

Our Consulting Director Keith Jopling reflects on how MIDiA's consulting capability has developed over the past few years. Back when MIDiA first formed, the music industry’s future was still hanging...

5 min read

Believe is building growth stories for local independent labels in India

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Srishti Das

2 Dec 2021

Believe Digital

emerging markets

Believe Music, launched in France in 2005 with an aim to empower and support independent artists and labels. Since launching in India in 2013, the company has worked hard to bring their values to the Indian...

4 min read

Looking forward and back: Why song interpolations reflect a new music industry outlook

Cover image for Looking forward and back: Why song interpolations reflect a new music industry outlook

Tatiana Cirisano

2 Dec 2021

music publishing

If many popular songs from the past year sound familiar, it might be because they are. Song interpolations – when artists copy another song’s underlying melody, often with modified lyrics – are increasingly...

4 min read

Until video streaming cracks discovery, the challenges of retention will remain

Cover image for Until video streaming cracks discovery, the challenges of retention will remain

Tim Mulligan

30 Nov 2021

Back in February 2016, MIDiA Research published a report entitled P2P In The Age Of SVOD . In it, MIDiA identified a key challenge that was hindering the mainstream adoption of subscription video on demand...

4 min read

Out with viral, in with niche: TikTok’s impact on music changes form

Cover image for Out with viral, in with niche: TikTok’s impact on music changes form

Tatiana Cirisano

26 Nov 2021

In 2020, TikTok users proved their power for turning songs into hits. Tracks associated with dance challenges, memes and other TikTok trends regularly cracked the top 10 of the Billboard Hot 100 songs...

4 min read

The attention economy after the lockdown boom

Cover image for The attention economy after the lockdown boom

Mark Mulligan

25 Nov 2021

attention economy

media consumption

The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring...

4 min read

Labels could have helped Epic reimagine music – now Harmonix will do it instead

Cover image for Labels could have helped Epic reimagine music – now Harmonix will do it instead

Karol Severin

25 Nov 2021

Epic Games announced it is acquiring Harmonix, the maker of Rock Band. While this makes sense for the Fortnite maker and its entertainment metaverse, it has the risk of diluting the potential music expertise...

4 min read

Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Cover image for Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Hanna Kahlert

24 Nov 2021

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point...

5 min read

A red-hot cultural movement (Taylor’s Version)

Cover image for A red-hot cultural movement (Taylor’s Version)

Ashleigh Millar

23 Nov 2021

Here at MIDiA Research, we like to take a deep dive into fandom culture and the effect it has on industry progress and strategy. As of late, we have focused on the success behind tribal fandom (a skill...

3 min read

Why Netflix has decided to play the ratings game

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Tim Mulligan

23 Nov 2021

As part of its third quarter financials release, Netflix revealed that it will switch to reporting on hours viewed for its shows and movies, rather than the number of households or accounts that choose...

4 min read

Why Amazon is now poised to disrupt the Indian sports broadcast landscape

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Srishti Das

22 Nov 2021

Indian Premier League

broadcast rights

The 2023-2028 Indian Premier League (IPL) broadcast rights auction in December has created intense activity in the Indian video streaming space, as incumbent holder Star India (now a Disney subsidiary)...

5 min read

Quick take: Bridging IRL and digital – the next phase of entertainment consumption

Cover image for Quick take: Bridging IRL and digital – the next phase of entertainment consumption

Karol Severin

19 Nov 2021

consumption habits

consumer trends

We are entering a new phase in the evolution of consumption. Traditionally, IRL dominated entertainment consumption. With the advent of the internet, smartphones and other technological innovations, companies...

2 min read

Quick take: Overwolf hints that UGC is the future of entertainment

Cover image for Quick take: Overwolf hints that UGC is the future of entertainment

Hanna Kahlert

18 Nov 2021

Media and Marketing

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

3 min read

Why Bored Ape and other NFTs need music (not just the other way around)

Cover image for Why Bored Ape and other NFTs need music (not just the other way around)

Tatiana Cirisano

17 Nov 2021

Universal Music Group

The popular NFT collection-turned-collective Bored Ape Yacht Club (BAYC) entered the music industry this week, as Universal Music Group (UMG) and Timbaland both announced plans to turn the brand’s trendy...

5 min read

Peacock arrives to disrupt the European streaming market

Cover image for Peacock arrives to disrupt the European streaming market

Tim Mulligan

16 Nov 2021

Today, November 16th, Peacock finally arrives in Europe with its soft launch in the UK and Ireland via Comcast’s European subsidiary, Sky. At no additional cost, Peacock will be made available to Sky...

3 min read

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