MIDiA Blog

Blog - Page 40

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

How relevant are awards in the age of Spotify Wrapped?

Cover image for How relevant are awards in the age of Spotify Wrapped?

Keith Jopling

12 Jan 2022

Are awards ceremonies relevant in today's entertainment landscape? The widespread boycott by major movie stars of this year’s Golden Globes is more than a temporary protest and will lead to a major period...

11 min read

Time for diversification for Take-Two as it bids to acquire Zynga

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Karol Severin

12 Jan 2022

take two interactive

Take-Two Interactive announced an acquisition deal to buy Zynga (pending a 45-day shopping window for Zynga) for $12.7billion. The deal Who got a great deal? It depends on who you ask. It worked out well...

5 min read

Reaggregation versus siloing in 2022

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Tim Mulligan

11 Jan 2022

Service balkanisation

Video in 2022 is going to be shaped by several key trends. On the service side, consolidating the content appeal of subscription video on demand (SVOD) and advertising video on demand (AVOD) through effectively...

4 min read

The next evolution of direct-to-fan will be fan-to-fan

Cover image for The next evolution of direct-to-fan will be fan-to-fan

Tatiana Cirisano

10 Jan 2022

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their...

3 min read

Major label revenue surged in 2021, but what does that mean?

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Mark Mulligan

7 Jan 2022

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace,...

4 min read

Ubisoft+ is coming to Xbox as shifts in distribution continue

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Karol Severin

6 Jan 2022

games distribution

Ubisoft has announced that its subscription service Ubisoft+, currently available on PC, will come to Xbox in the future. It will also make its upcoming title Rainbox Six Exploration available on Xbox...

3 min read

2022 will be a reckoning point for cultural value in digital entertainment

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Hanna Kahlert

5 Jan 2022

The turn of the year has kicked off with a bang for digital entertainment – well in keeping with the 20’s so far. $2.2 million worth of ape jpegs have been stolen . Vinyl sales were reported to have...

3 min read

The key strategic drivers that will shape D2C video in 2022

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Tim Mulligan

4 Jan 2022

We are one week away from the Hybrid Futures | MIDiA 2022 Predictions Webinar ,where the MIDiA Research team will be going through the big trends that are sweeping across digital entertainment in 2022....

3 min read

Why UK Christmas number ones are the current charity of choice

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Ashleigh Millar

23 Dec 2021

Christmas streams

It is the most wonderful time of year… we get to watch (and influence) the fight for the Official Charts’ UK Christmas number one. And in the lead for, arguably, the most coveted spot in UK music is...

5 min read

Formula One’s rise of the creators shines a ray of hope on the future of the sport

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Srishti Das

22 Dec 2021

Creator Economy

Last week marked the end of an eventful year for Formula One with the tight championship fight between Max Verstappen and Lewis Hamilton. The hue and cry over the International Automobile Federation (FIA)...

4 min read

Is CNN+ an idea ahead or behind the video D2C times?

Cover image for Is CNN+ an idea ahead or behind the video D2C times?

Tim Mulligan

21 Dec 2021

Business Strategy

International news network CNN looks like it finally has a launch date for its direct-to-consumer (D2C) subscription service CNN+. According to Bloomberg , the D2C service is due to launch in March at...

3 min read

How SZA is building a model for fan base advisory boards

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Tatiana Cirisano

20 Dec 2021

Earlier this month, SZA scored her highest-charting solo single with the breakup track ‘I Hate U’. Perhaps the more interesting milestone for us is that ‘I Hate U’ marks the second time she has...

5 min read

2022 MIDiA predictions: the year of the creator

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Mark Mulligan

20 Dec 2021

midia predictions

MIDiA Research Predictions

Media and Marketing

With 2021 nearly behind us, and 2022 fast approaching, it is that of year for the MIDiA predictions report. We have been publishing our predictions reports since 2016, and apart from being good fun to...

4 min read

Why the NFT hype will inevitably reach a (painful) normalisation point

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Hanna Kahlert

17 Dec 2021

Few conversations are safe from the inevitable NFT mention these days, with everything from complimentary digital badges from events , to art sale authentication , to the whopping $25 million in music...

5 min read

What BandLab and Bruce Springsteen tell us about the music business at the end of 2021

Cover image for What BandLab and Bruce Springsteen tell us about the music business at the end of 2021

Mark Mulligan

17 Dec 2021

music catalogues

Creator Economy

2021 was another year in which capital continued to flow into the music business at pace. Two deals that got over the line before year end have shone an interesting light on the differing strategies that...

3 min read

Gamer penetration: Two findings from end-of-year health check

Cover image for Gamer penetration: Two findings from end-of-year health check

Karol Severin

16 Dec 2021

gamer penetration

Gamer demographics

Gamer penetration is one of those stats that most people are intuitively aware of – mobile is the largest, followed by PC and console gamer bases…However, when we get complacent with existing knowledge...

3 min read

Why DAZN needs to use its new LaLiga rights to invest in global sports fandom

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Tim Mulligan

14 Dec 2021

post-broadcast sports

Yesterday saw OTT sports service DAZN announce that it had been awarded the local broadcast rights to LaLiga matches over the next five seasons, from 2022 to 2027. The deal, which is worth €4.95 billion...

5 min read

Subliminal marketing in the social era

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Ashleigh Millar

10 Dec 2021

music marketing

Media & Marketing

Our millennial readers might recall the days of their first email accounts – back in the nineties and noughties – when their friends would send them chain mail with the threat of some ghoulish creature...

4 min read

The creator economy has a sustainability problem

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Tatiana Cirisano

10 Dec 2021

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”....

5 min read

PlayStation Plus overhaul: a defensive catch-up move, or foundation for growth offensive?

Cover image for PlayStation Plus overhaul: a defensive catch-up move, or foundation for growth offensive?

Karol Severin

9 Dec 2021

games subscriptions

According to Bloomberg citing people familiar with the matter, Sony plans to weave PlayStation Now (its on-demand games streaming offering) into PlayStation Plus (subscription necessary to access multiplayer...

3 min read

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