MIDiA Blog

Blog - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Who wins the social spiral? Consumers’ relationship with social platforms is changing

Cover image for Who wins the social spiral? Consumers’ relationship with social platforms is changing

Hanna Kahlert

28 Aug 2024

There is no shortage of takes on the role of social platforms in our daily lives, from former influencers lamenting the end of Twitter’s golden era to researchers studying social media’s impact on...

4 min read

Is it time to retire the ‘AI’ brand to bolster adoption among video creators?

Ben Woods

23 Aug 2024

Marketing Strategy

AI tools have put the video creator economy in sharp focus over recent months. AI video generators like Runway and OpenAI’s Sora have provided a tangible example of not just AI’s capability in video,...

5 min read

‘Song of the summer’ may be dead, but 2024 was the summer of song

Cover image for ‘Song of the summer’ may be dead, but 2024 was the summer of song

Tatiana Cirisano

22 Aug 2024

fragmented fandom

Music Streaming

Over the past few years, MIDiA has often remarked at the lack of a “song of the summer” . There was once a singular undeniable hit each summer, one that everyone could agree on, like ‘One Dance’...

3 min read

As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Cover image for As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Rutger Rosenborg

21 Aug 2024

Business Strategy

In an early 2024 editorial for media and marketing publication Campaign, we declared, “ It is time for the podcast industry to think global and act local ”. Geared towards helping advertisers better...

3 min read

How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Cover image for How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Ben Woods

15 Aug 2024

Adobe Premiere Pro

Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features...

6 min read

What Drake got wrong — and right — with 100 Gigs

Cover image for What Drake got wrong — and right — with 100 Gigs

Tatiana Cirisano

15 Aug 2024

fragmented fandom

bifurcation theory

On August 6th , with no prior announcement, Drake unloaded 100 gigabytes’ worth of content, including songs and video clips, to a personal website and directed fans there via his Instagram burner account....

3 min read

Music publishing forecasts: strong growth and more to come

Cover image for Music publishing forecasts: strong growth and more to come

Mark Mulligan

15 Aug 2024

music publishing

publishing forecasts

Following hot on the heels of our future of songwriting report , MIDiA is pleased to announce the release of our latest music publishing forecasts report . Here are some highlights. Thus far, the 2020s...

4 min read

Podcast unbundling: How Amazon Music’s Topics may accelerate the trend

Cover image for Podcast unbundling: How Amazon Music’s Topics may accelerate the trend

Rutger Rosenborg

14 Aug 2024

Every podcast platform has a search function. Type “conspiracy” into most and you will probably see a list of podcast titles with the word conspiracy in it, but there may be hundreds of episodes related...

3 min read

Instagram and the download-delete cycle: a cultural shift for social platforms

Cover image for Instagram and the download-delete cycle: a cultural shift for social platforms

Hanna Kahlert

13 Aug 2024

analogue revival

Forget the tech-centric sci-fi future promised by the early 2000’s; the new aspiration is going offline. Analogue is the new ‘cool’, and it is not just about nostalgia. Audiences are searching for...

4 min read

HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

Cover image for HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

Tatiana Cirisano

8 Aug 2024

HYBE kicked off the month with new leadership and a new plan to bring the Korean entertainment company into its next era of growth. In a letter to shareholders , outgoing CEO Jiwon Park and new chief Jason...

5 min read

The future of AI-generated audiobooks is here

Cover image for The future of AI-generated audiobooks is here

Rutger Rosenborg

7 Aug 2024

Cultural Trends

In March, on the heels of a Danish man becoming the first person convicted of streaming fraud, MIDiA explained how AI could soon enable a golden age of audio piracy . Coupled with the fact that book publishers...

3 min read

Algorithms, AI, truth, and trust: why social platforms should be worried about the riots

Cover image for Algorithms, AI, truth, and trust: why social platforms should be worried about the riots

Hanna Kahlert

6 Aug 2024

Cultural Trends

Social platforms have had a rocky history with misinformation, from US election cycles to social unrest . Over time, platforms have alleged new restrictions and guidelines intended to help reduce the risks....

4 min read

What Audible’s new royalty model means for its audiobook battle with Spotify

Cover image for What Audible’s new royalty model means for its audiobook battle with Spotify

Rutger Rosenborg

1 Aug 2024

Business Strategy

In early July, Audible’s blog broke the news that the company was introducing a new royalty model for audiobooks. Previously, according to Bloomberg’s Ashley Carman , Audible would do a “buyout”,...

4 min read

GTA 6 is an unmissable opportunity for marketers and brand teams across all sectors

Rhys Elliott

31 Jul 2024

grand theft auto

Grand Theft Auto VI ( GTA 6 ) is due to launch in autumn 2026. It will be one of the century's biggest entertainment launches, and its impact will ripple through culture for years to come. Remember how...

4 min read

Songwriters take the stage: a new playbook for a new era

Cover image for Songwriters take the stage: a new playbook for a new era

Tatiana Cirisano

31 Jul 2024

songwriting income

music publishing

In the 2021 report, “ Rebalancing the song economy ”, MIDiA introduced the idea of songs as mini industries. In the streaming era, songs are constantly revived and reimagined — and so long as you...

3 min read

The video creator economy’s challenge: not all creators want to pay for editing tools

Cover image for The video creator economy’s challenge: not all creators want to pay for editing tools

Ben Woods

25 Jul 2024

video creator tools

Adobe Premiere Pro

Video creation has never been more accessible. More and more entertainment consumers are shifting from passive to lean-through consumption by creating their own content. However, those creators have different...

4 min read

Consumers prefer to be alone with audio, but social opportunities abound

Cover image for Consumers prefer to be alone with audio, but social opportunities abound

Rutger Rosenborg

25 Jul 2024

Audience Insight

Gone are the days when families huddled in the living room to listen to a radio broadcast. Cars and mobile phones — the latter to a much larger extent — have enabled and encouraged solitary audio consumption....

3 min read

Gamers aren’t finishing games, and that’s a problem

Cover image for Gamers aren’t finishing games, and that’s a problem

Rhys Elliott

24 Jul 2024

Assassin's Creed

Every segment in the games market is facing challenges. While some experts remain optimistic about gaming’s growth pace returning in the near future, the truth is that many arguments for this never-ending...

5 min read

Social is the new entertainment; enter MIDiA’s new social vertical

Cover image for Social is the new entertainment; enter MIDiA’s new social vertical

Hanna Kahlert

24 Jul 2024

Audience behaviour

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts...

3 min read

The rise of the songwriter ‘brand’

Tatiana Cirisano

23 Jul 2024

music publishing

If you have been drawn into the particular orbit of pop music that includes Olivia Rodrigo, Chappell Roan, and Sabrina Carpenter, you probably know a thing or two about Dan Nigro. Fans have been joining...

3 min read

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