MIDiA Blog

Blog - Page 38

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Webinar: Games companies’ video opportunity

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Karol Severin

3 Mar 2022

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console...

2 min read

Epic Games, Bandcamp, and fandom for the ‘me’ generation

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Mark Mulligan

3 Mar 2022

Cultural Trends

Honestly, it has been a struggle to find the inspiration to write a blog post about the music industry, considering what is going on in the world at the moment. But along came this story, which is eye...

5 min read

Non-music companies should be taking notes from the music marketing playbook

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Ashleigh Millar

2 Mar 2022

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists,...

5 min read

Social media has become the default news platform for digital natives (for better and / or worse)

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Hanna Kahlert

2 Mar 2022

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news...

5 min read

The podcast push that mainstream audiences never asked for

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Annie Langston

1 Mar 2022

spotify podcasts

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives...

3 min read

The Oscars in 2022 – Attempting to hold the line against digital disruption

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Tim Mulligan

1 Mar 2022

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic...

3 min read

If Web3 is so forward-thinking, why is it so male dominated?

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Tatiana Cirisano

28 Feb 2022

gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents...

4 min read

Reflections from PG Connects London 2022

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Karol Severin

25 Feb 2022

industry events

PG Connects London 2022 was the first in-person games industry event that I attended in over two years. Having spent the best part of the pandemic on Zoom, which quickly blurred the lines between a call...

5 min read

Time for a metaverse reality check

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Hanna Kahlert

23 Feb 2022

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

4 min read

Kanye’s Stem Player release is a real-time experiment in superfan targeting

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Tatiana Cirisano

23 Feb 2022

monetising fandom

Music Streaming

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld...

5 min read

Music creators – we want your insight!

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Mark Mulligan

22 Feb 2022

Audience Insight

Beyond our role in analysing, reporting, predicting, and consulting within music and media, MIDiA is a team of people - many of us creators too - who are committed to making a fairer, more sustainable...

1 min read

Why the markets are wrong about Paramount

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Tim Mulligan

22 Feb 2022

Last Tuesday’s investor’s day presentation by Sheri Redstone, the chair of ViacomCBS and the president of National Amusements, should have been a milestone for the future of the media major. The event...

4 min read

BE THE CHANGE: Measuring the music industry’s inclusivity and diversity issue

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Srishti Das

17 Feb 2022

women making music

Last year, MIDiA Research along with TuneCore and Believe conducted a study BE THE CHANGE: Women making music . The study was based on the experiences of female creators and the hurdles that they face...

5 min read

Quick take: Roblox is another victim of the attention recession

Cover image for Quick take: Roblox is another victim of the attention recession

Karol Severin

17 Feb 2022

attention recession

Earlier this week, Roblox announced its fiscal year (FY) 2021 results. The market response was stark, wiping 20+% fromRoblox’s market cap. While the media is citing Roblox’s slowing growth (particularly...

3 min read

Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead

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Hanna Kahlert

17 Feb 2022

This Wednesday, Nick Clegg – former MP and deputy Prime Minister of the UK – was promoted to President of Global Affairs at Meta, reporting directly to Mark Zuckerberg himself. According to Zuckerberg,...

2 min read

Music artists are startups, and Silicon Valley is knocking

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Tatiana Cirisano

15 Feb 2022

music investment

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined....

5 min read

How streaming is redefining what makes a global hit

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Tim Mulligan

15 Feb 2022

International Hit 2.0

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based...

3 min read

Why Disney’s Encanto is a cross-generational success

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Ashleigh Millar

14 Feb 2022

For the last month and a half, Disney’s Encanto has been taking the world by storm . Encanto tells the story of the magical ‘Madrigal’ family who live in the mountains of Colombia, and the animated...

5 min read

The past, present and future of the creator economy runs through Apple

Cover image for The past, present and future of the creator economy runs through Apple

Kriss Thakrar

11 Feb 2022

Creator Economy

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become...

5 min read

What the boom in young artist catalogue sales says about the music market

Cover image for What the boom in young artist catalogue sales says about the music market

Tatiana Cirisano

11 Feb 2022

music catalogue

music catalogue M+A

Streaming Music

The catalogue-sales boom is one of the most talked about music trends of the past two years. Most of the conversation has, understandably, revolved around aging icons, like Bob Dylan and Bruce Springsteen,...

4 min read

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