MIDiA Blog

Blog - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Music creator economy: recalibration

Cover image for Music creator economy: recalibration

Mark Mulligan

26 Sep 2024

Creator Economy

music creator tools

The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator...

4 min read

Three key growth opportunities in a stagnant(ish) games market

Cover image for Three key growth opportunities in a stagnant(ish) games market

Karol Severin

25 Sep 2024

Business Strategy

The global games industry has matured. Growth has slowed and will remain in the low single digits for the remainder of the decade. Inflation and the cost-of-living crisis, combined with a growing...

1 min read

TikTok may be shutting down its music service, but it will still compete with streaming

Cover image for TikTok may be shutting down its music service, but it will still compete with streaming

Hanna Kahlert

24 Sep 2024

TikTok has announced that it plans to shut down its music streaming service, TikTok Music, at the end of November (per Bloomberg ). The company has cautioned users that they should migrate all their playlists...

3 min read

In-game cosmetics remain a huge opportunity for brands across music, TV, sports, and fashion

Cover image for In-game cosmetics remain a huge opportunity for brands across music, TV, sports, and fashion

Rhys Elliott

19 Sep 2024

in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that...

4 min read

Will more artists release full songs to social media in 2025?

Cover image for Will more artists release full songs to social media in 2025?

Tatiana Cirisano

19 Sep 2024

Music Streaming

It is now a standard part of most music rollouts to release a clip of the song on social video platforms before it hits streaming. This makes sense when you think of social media as a marketing tool. But...

4 min read

Q2 2024 music market metrics: bifurcation is here

Cover image for Q2 2024 music market metrics: bifurcation is here

Mark Mulligan

19 Sep 2024

Music Streaming

There are so many music industry metrics and financial results flying around these days that it can be difficult to keep up with them all. Don’t worry, we’ve got you. MIDiA has just published the first...

4 min read

As audio goes long-form, podcasts and audiobooks converge

Cover image for As audio goes long-form, podcasts and audiobooks converge

Rutger Rosenborg

18 Sep 2024

Songs may be getting shorter, but many of the most popular podcasts are not. As Ashley Carman reports for Bloomberg , Lex Fridman’s August 2024 episode with Elon Musk reached almost nine hours, while...

3 min read

Streaming’s growth plan in the connection economy

Cover image for Streaming’s growth plan in the connection economy

Kriss Thakrar

18 Sep 2024

Music Streaming

Streaming clubs

During Universal’s Capital Markets Day, Universal Music Group (UMG) chairman and CEO Lucian Grainge cited some “fundamental facts” of the music business (per Music Business Worldwide ). These include...

5 min read

The digital generation wants to go offline: the roots of an analogue revival

Cover image for The digital generation wants to go offline: the roots of an analogue revival

Hanna Kahlert

17 Sep 2024

In March of 2020, the world went largely virtual. With no way to go out and live normal day-to-day lives in the physical sense, the digital world took over – from Zoom calls with family members to social...

3 min read

The price of AI creator tools is on the rise, but will consumers pay for them?

Cover image for The price of AI creator tools is on the rise, but will consumers pay for them?

Ben Woods

12 Sep 2024

Creator Economy

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether...

4 min read

Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase

Cover image for Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase

Rhys Elliott

10 Sep 2024

Sony just announced its worst-kept secret, the PS5 Pro. It's launching for $700 in November 2024, four years after the debut of the original PS5. Compared to the original, PS5 Pro will offer better visuals...

6 min read

As Big Tech courts everyone, niche platforms must understand podcast purists

Cover image for As Big Tech courts everyone, niche platforms must understand podcast purists

Rutger Rosenborg

10 Sep 2024

As boundaries fall, borders blur, and digital goods and services are increasingly decoupled from per-unit value, the mass consumer will turn to low-friction applications that do everything and offer everything....

2 min read

BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents

Cover image for BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents

Hanna Kahlert

10 Sep 2024

X has long been the social platform of ‘on the pulse’ news updates and cultural happenings. Its users over-index for using social platforms to keep up with news and culture (as outlined in our social...

3 min read

Concord has been taken offline: What went wrong? And what’s next for live services?

Cover image for Concord has been taken offline: What went wrong? And what’s next for live services?

Rhys Elliott

5 Sep 2024

PlayStation Studios

PlayStation is taking its PVP hero shooter Concord off the market after just two weeks. The game’s Steam numbers point to incredibly low sales. ‘’At this time, we have decided to take the game offline...

6 min read

The battle has begun to own the creator through all-encompassing ecosystems

Cover image for The battle has begun to own the creator through all-encompassing ecosystems

Ben Woods

4 Sep 2024

Creator Economy

There has always been tension between the goals of creators, social platforms, and creator tools companies. As the creator economy has evolved, a push and pull has ensued between what creators’ feel...

5 min read

Advertising remains podcasting’s best monetisation opportunity

Cover image for Advertising remains podcasting’s best monetisation opportunity

Rutger Rosenborg

4 Sep 2024

youtube podcasts

Despite the layoffs and budget cuts across the industry in 2023, MIDiA remained optimistic about podcasts . As our 2024-2030 podcast forecasts states, the growth rate will slow, but over the course of...

3 min read

From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?

Cover image for From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?

Hanna Kahlert

4 Sep 2024

Early in August, Elon Musk was vaguely threatened with extradition to the UK for his role in spreading misinformation that resulted in riots. Three weeks later, X was banned in Brazil, following unpaid...

4 min read

Understanding creators to harness the monetisation opportunities

Cover image for Understanding creators to harness the monetisation opportunities

Ben Woods

30 Aug 2024

Business Strategy

Videos are now the de facto mode of communication. To reach and engage audiences, all creators are now expected to deliver high quality video content that entertains. This has always been a prerequisite...

2 min read

‘Brat’ summer and the dilemmas of going mainstream

Cover image for ‘Brat’ summer and the dilemmas of going mainstream

Tatiana Cirisano

29 Aug 2024

music marketing

It has become a rule of thumb that the moment corporate America begins capitalising on a trend, that trend begins to die. Cultural fragmentation has helped niches and scenes flourish, but it has also left...

4 min read

Apple’s podcast accessibility play — too little, too late?

Cover image for Apple’s podcast accessibility play — too little, too late?

Rutger Rosenborg

28 Aug 2024

On Aug. 22, Bloomberg ’s Ashley Carman described how Apple lost its lead in podcasts , pointing to the platform’s lack of video adoption as the likely culprit. YouTube, meanwhile, has climbed to the...

4 min read

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Showing 41 to 60 of 2294 results.