MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Exclusivity isn’t everything – especially in esports

Cover image for Exclusivity isn’t everything – especially in esports

Samuel Griffin

17 Mar 2023

Business Strategy

Esports are handholes for platforms looking to tap into highly engaged and above average spenders. The Call of Duty League (CDL), Overwatch League (OWL), and ESL Pro League (ESLPL) had 25.16 million, 31.07...

3 min read

The Meta push for efficiency

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Ashleigh Millar

16 Mar 2023

This week (14th March), Meta CEO Mark Zuckerberg released a memo for his employees entitled “ Update on Meta's Year of Efficiency ”, forewarning its upcoming strategy changes, organisational restructuring,...

3 min read

Recorded music market 2022 | Reality bites

Cover image for Recorded music market 2022 | Reality bites

Mark Mulligan

16 Mar 2023

Recorded music market

streaming music revenues

2022 music revenues

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022 due to the combined impact of global economic headwinds and growth slowdown in mature streaming...

3 min read

Why TikTok is pushing YouTube into becoming the digital version of broadcast

Cover image for Why TikTok is pushing YouTube into becoming the digital version of broadcast

Hanna Kahlert

15 Mar 2023

Social (short-form) video is barely two-decades old, having broken away from traditional TV shows and films by innovating for the digital-first world we now live in. While YouTube was the original innovator,...

3 min read

Why TikTok and YouTube are poised to capture smart TV viewing

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Ben Woods

14 Mar 2023

The entertainment consumption habits of Gen Z remain an ongoing source of anxiety for traditional media companies. They are digital natives who mix up their social media bingeing by watching big-budget...

5 min read

Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

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Keith Jopling

14 Mar 2023

Credit where it is due, Bauer Media’s launch and rollout of Greatest Hits Radio (GHR) is the best execution of strategy we have seen in a while by an incumbent media business. Not something you would...

4 min read

Spotify’s vertical feed could change music discovery, but not for the reason you think

Cover image for Spotify’s vertical feed could change music discovery, but not for the reason you think

Tatiana Cirisano

9 Mar 2023

Music streaming

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

5 min read

Snapchat and TikTok: The hAIghs and the lows of AI in social

Cover image for Snapchat and TikTok: The hAIghs and the lows of AI in social

Ashleigh Millar

9 Mar 2023

Media and Marketing

Marketing Strategy

Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment,...

4 min read

Spotify’s Stream On event recycles podcast features in a new feed

Cover image for Spotify’s Stream On event recycles podcast features in a new feed

Annie Langston

9 Mar 2023

At Spotify’s annual Stream On event, the company announced a new, TikTok-style home screen and various “new” podcast features. Following the podcast investment boom, platforms need experimentation...

5 min read

How AI will shake up the podcast market

Cover image for How AI will shake up the podcast market

Annie Langston

8 Mar 2023

AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms...

3 min read

TikTok’s time limit for teen users is barely a step ahead of regulation

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Hanna Kahlert

8 Mar 2023

Media and Marketing

Social platforms have long danced on the outskirts of legal regulations, from Facebook’s issues with misinformation to questions surrounding the mental health implications of apps like Instagram and...

3 min read

Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

Cover image for Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

Ben Woods

7 Mar 2023

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

4 min read

The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Cover image for The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Keith Jopling

6 Mar 2023

Creator economy

Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early...

7 min read

Has IOC missed the point with its esports initiative?

Cover image for Has IOC missed the point with its esports initiative?

Karol Severin

3 Mar 2023

The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC. Amateur and professional players...

4 min read

Streaming is becoming more like radio — what now?

Cover image for Streaming is becoming more like radio — what now?

Tatiana Cirisano

2 Mar 2023

Music streaming

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile,...

4 min read

Finding the third way for video monetisation

Cover image for Finding the third way for video monetisation

Tim Mulligan

2 Mar 2023

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in...

3 min read

The way AI isn’t used will have a bigger impact on music than how it is used

Cover image for The way AI isn’t used will have a bigger impact on music than how it is used

Kriss Thakrar

2 Mar 2023

artificial intelligence

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With...

4 min read

YouTube Music’s podcast launch reveals competitive agenda with Spotify

Cover image for YouTube Music’s podcast launch reveals competitive agenda with Spotify

Annie Langston

1 Mar 2023

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube...

4 min read

AI accelerationism spells the end of digital entertainment’s golden era

Cover image for AI accelerationism spells the end of digital entertainment’s golden era

Hanna Kahlert

1 Mar 2023

Media and Marketing

Audience Insight

The hamster wheel of digital entertainment’s innovation is spinning faster than ever –but not going anywhere far. Games’ move into streaming is bringing with it the same troubles as music and video...

4 min read

Not everyone can be a winner in the FAST gold rush

Cover image for Not everyone can be a winner in the FAST gold rush

Ben Woods

28 Feb 2023

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST)...

3 min read

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