MIDiA Blog

Blog - Page 25

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

YouTube’s one-stop shop offers a salvation to creator burn-out

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Ben Woods

12 Jan 2023

Creator Economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

4 min read

Music discovery in 2023 is about the journey, not the moment

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Tatiana Cirisano

12 Jan 2023

Music Streaming

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

5 min read

Netflix adds a splash of colour to 2023 content marketing

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Ashleigh Millar

11 Jan 2023

Netflix originals

Netflix has catapulted itself into being one of the first viral entertainment-focused discussions of 2023. Its new original series, Kaleidoscope , released on January 1st, has caused chatter throughout...

3 min read

How AI narration could transform Apple Books’ creator economy

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Annie Langston

11 Jan 2023

artificial intelligence

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of...

3 min read

Artificial 'intelligence' is the new smartphone (for better and for worse)

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Hanna Kahlert

11 Jan 2023

Media and Marketing

Long have we awaited the coming of the next new smartphone moment . 2022 saw some false starts: the metaverse, NFTs, VR (again). All have lingered in the shadows of their own potential, with no real momentum...

6 min read

The 2023 cinema reboot

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Tim Mulligan

10 Jan 2023

The global success of the second instalment of the Avatar franchise, Avatar: The Way of Water (currently at $1.7 billion in box office revenue), is a timely reminder of the enduring consumer appeal of...

3 min read

Has the streaming slowdown arrived?

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Mark Mulligan

10 Jan 2023

Streaming Music

global streaming revenues

ERA, The UK trade association for entertainment retailers released its annual estimates for the UK entertainment market, showing strong growth for video but less impressive increases for music and games....

3 min read

MIDiA 2023 predictions webinar

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Mark Mulligan

5 Jan 2023

So, 2023 is upon us. The last couple of years were notable for being dramatic, unlike those of the previous couple of decades. 2023 is likely to be even more stirring, with a looming recession, racing...

2 min read

Netflix feels the pressure of succumbing to market demands around advertising

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Tim Mulligan

22 Dec 2022

Netflix basic with ads

The revelation that Netflix is returning “unspent” ad dollars to advertisers reveals the pressure that the world’s second largest subscription video on demand (SVOD) service finds itself under. Netflix’s...

3 min read

What ChatGPT can do for independent music

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Tatiana Cirisano

21 Dec 2022

independent music

independent artists

Everyone is talking about ChatGPT , the artificial intelligence (AI) chatbot that could potentially change the music industry. While the conversation has mainly focused on how ChatGPT can help with music...

5 min read

Why TV is at risk of losing its cultural value

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Hanna Kahlert

21 Dec 2022

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions,...

5 min read

New year, new live audio: How the format can pivot in 2023

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Annie Langston

21 Dec 2022

The live audio boom in lockdown, primarily driven by Clubhouse, inspired many major platforms to develop their own feature. Most notably was Spotify, which acquired Betty Labs and relaunched its Locker...

4 min read

Twitch can fight the digital advertising downturn with Guest Star

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Ben Woods

20 Dec 2022

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds...

3 min read

Can afforfable MOCAP help with VR adoption?

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Sam Griffin

16 Dec 2022

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release...

3 min read

How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

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Ben Woods

15 Dec 2022

Amazon Prime Video

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering...

4 min read

Music industry revenues in review – what 2022 tells us about 2023

Cover image for Music industry revenues in review – what 2022 tells us about 2023

Mark Mulligan

15 Dec 2022

Music industry 2023

music industry revenues

With a 2023 set to be a challenging year for the global economy, it is a good time to look at how the music industry has performed in the year to date. That is exactly what we have done in our forthcoming...

3 min read

Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

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Annie Langston

14 Dec 2022

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting...

4 min read

The future lies beyond tech – a long(er) read

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Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

11 min read

Why X marks the spot for ITV

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Tim Mulligan

14 Dec 2022

Business Strategy

On December 8th, the UK’s largest ad-supported TV broadcaster launched ITVX . The service is built on ITV’s pre-existing catch-up and subscription video on demand (SVOD) service ITV Hub and ITV Hub+....

3 min read

Party in the front, business in the back: Why Apple Music Sing is so savvy

Cover image for Party in the front, business in the back: Why Apple Music Sing is so savvy

Tatiana Cirisano

13 Dec 2022

Music Streaming

Streaming services are increasingly taking steps to diversify their offerings , and the latest example came last week from Apple Music. Just in time for holiday sing-a-longs, the service introduced a new,...

4 min read

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