MIDiA Blog

Blog - Page 24

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Creators are focusing on the wrong metrics. Here is why:

Cover image for Creators are focusing on the wrong metrics. Here is why:

Sam Griffin

6 Feb 2023

For most creators, there is a demand for greater remuneration for their efforts. However, one key consideration is missing from this equation – platforms are also for-profit revenue generators. The growing...

4 min read

Everyone hurts – the problem with ‘fixing’ streaming

Cover image for Everyone hurts – the problem with ‘fixing’ streaming

Mark Mulligan

6 Feb 2023

Streaming Royalties

Streaming economics

Streaming Music

Everyone hurts – the problem with ‘fixing’ streaming Apple’s Q4 2022 revenue fall was further illustration that the global economic environment is affecting everyone. During such times, companies...

6 min read

Peak talent is here for streaming TV

Cover image for Peak talent is here for streaming TV

Tim Mulligan

2 Feb 2023

streaming TV talent

Last week, MIDiA covered the HBO phenomenon The Last of Us . Following in the footsteps of other successful games crossovers such as the Netflix Original The Witcher , The Last of Us is HBOs’ pitch at...

3 min read

Making artists heard: Women in the music industry

Cover image for Making artists heard: Women in the music industry

Hanna Kahlert

1 Feb 2023

Cultural Trends

In and among the chaos of Eurosonic, MIDiA sat down for a fireside chat with artist Marina Herlop to talk about what it is like to be a producer in the music industry today. Or, more specifically, what...

3 min read

What Spotify’s podcast layoffs indicate about the changing audio market

Cover image for What Spotify’s podcast layoffs indicate about the changing audio market

Annie Langston

1 Feb 2023

For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak....

3 min read

The streaming wars will be won with technology, not content

Cover image for The streaming wars will be won with technology, not content

Ben Woods

31 Jan 2023

The modern entertainment industry is a tale of re-invention. The need for vast amounts of content to justify the value of a subscription video on-demand (SVOD) service has made the artists, series, and...

4 min read

Could AI generate music’s Instagram moment?

Cover image for Could AI generate music’s Instagram moment?

Tatiana Cirisano

31 Jan 2023

Music Streaming

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung...

5 min read

It is time for DAWs to break the boundaries of conventional music production

Cover image for It is time for DAWs to break the boundaries of conventional music production

Srishti Das

30 Jan 2023

emerging markets

We recently wrote about how the direction of music inspiration has reversed , that established music markets have begun to draw inspiration from sounds, scenes, and cultures from emerging markets, such...

4 min read

Why the paid sharing push by Netflix is a sign of weakness

Cover image for Why the paid sharing push by Netflix is a sign of weakness

Tim Mulligan

27 Jan 2023

InNetflix’s Q4 2022 earnings, the world’s pre-eminent subscription video on demand (SVOD) service painted a bullish picture of a company having navigated a difficult 2022. In its own words : “2022...

5 min read

The Last of Us – when games meet video

Cover image for The Last of Us – when games meet video

Sam Griffin

26 Jan 2023

video streaming

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly...

4 min read

With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?

Cover image for With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?

Annie Langston

25 Jan 2023

Despite recent layoffs and program cuts, the audio market continues to expand. While major music streaming platforms have led the way, social media platforms continue to diversify their audio offerings...

4 min read

ChatGPT raises new potential for NFTs

Cover image for ChatGPT raises new potential for NFTs

Hanna Kahlert

25 Jan 2023

Media and Marketing

Cultural Trends

AI is here with a quickly-growing army of bots that will happily make anything a user commands, be that do their homework, write them a song, draw them concept art of a film they wish had happened –...

4 min read

YouTube has dismantled the walls between social video and SVOD

Cover image for YouTube has dismantled the walls between social video and SVOD

Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

4 min read

The metaverse transition: Fortnite

Cover image for The metaverse transition: Fortnite

Sam Griffin

19 Jan 2023

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher ,...

3 min read

Match point – Tennis faces its generational pivot through Netflix

Cover image for Match point – Tennis faces its generational pivot through Netflix

Tim Mulligan

19 Jan 2023

Drive to Survive

The recent success of the FIFA 2022 World Cup, despite the unwillingness of the organising body to update its brand identity ,sent out mixed messages to sports rightsholders. On the one hand, business...

3 min read

Three podcast market trends to watch in 2023

Cover image for Three podcast market trends to watch in 2023

Annie Langston

18 Jan 2023

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have...

4 min read

Is the net closing in on TikTok?

Cover image for Is the net closing in on TikTok?

Ben Woods

17 Jan 2023

There is nothing quite like a recession to seemingly transform disruptors into incumbents. As the focus moves from R&D spend to cost-cutting, the customer focus also changes. Efforts to acquire new...

4 min read

What comes next in the music streaming model makeover

Cover image for What comes next in the music streaming model makeover

Tatiana Cirisano

17 Jan 2023

Music Streaming

independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record...

6 min read

Emerging market music cultures are shaping the global music industry

Cover image for Emerging market music cultures are shaping the global music industry

Srishti Das

13 Jan 2023

cultural insight

emerging markets

The music industry's focus has slowly but steadily moved towards emerging markets in order to find the next billion music consumers. The first phase of this move saw major labels consciously pushing their...

5 min read

Games companies turn to defence as recession looms

Cover image for Games companies turn to defence as recession looms

Karol Severin

12 Jan 2023

business planning

The beginning of 2023 has seen several games companies show prudent caution, highlighting warning signs as to what lies ahead. Ubisoft cancelled three games in development. Wizards of the Coast reportedly...

4 min read

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