MIDiA Blog

Blog - Page 20

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

BeReal: The app’s missed entertainment-fandom opportunity

Cover image for BeReal: The app’s missed entertainment-fandom opportunity

Ashleigh Millar

10 May 2023

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see...

6 min read

Why the creator tools and services market is bigger than you think (and it is not AI)

Cover image for Why the creator tools and services market is bigger than you think (and it is not AI)

Tatiana Cirisano

10 May 2023

Creator Economy

One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of...

3 min read

How gamers are levelling up the podcast market

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Annie Langston

10 May 2023

Games-inspired content is proving to create film and television hits. With TV shows like The Last of Us, and feature films like Dungeons & Dragons: Honour Among Thieves , gaming fans are a key entertainment...

3 min read

Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

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Ben Woods

9 May 2023

Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red...

3 min read

New content is not the only answer for creators

Cover image for New content is not the only answer for creators

Sam Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

3 min read

Spotify podcast earnings: Moving beyond the investment phase

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Annie Langston

3 May 2023

Spotify’s Q1 2023 earnings revealed its growing userbase — now at 515 million monthly active users (MAUs) — and some key insights into its podcast vertical. First quarter revenue fell short of expectations,...

3 min read

Embrace, enhance or hinder: What will AI do for you, the creator?

Cover image for Embrace, enhance or hinder: What will AI do for you, the creator?

Kriss Thakrar

3 May 2023

Creator Economy

There has been an abundance of coverage and conversation around AI, and it is unlikely to fade away any time soon. There is a question of how AI will change the music industry and broader creator economy....

5 min read

CMA blocking Microsoft from acquiring Activision raises more questions than answers

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Karol Severin

27 Apr 2023

UK’s Competition and Markets Authority (CMA) just announced that it “ prevented Microsoft’s proposed purchase of Activision over concerns the deal would alter the future of the fast-growing cloud...

9 min read

By backpedalling its exclusive strategy, Spotify puts its content to the test

Cover image for By backpedalling its exclusive strategy, Spotify puts its content to the test

Annie Langston

26 Apr 2023

Since Spotify began its audio investments in 2019, it has spearheaded the exclusive podcast strategy to attract users to the platform. Now, Spotify is giving some of its Gimlet shows, such as Science Vs.,...

3 min read

The future of entertainment lies in collaborating with audiences themselves

Cover image for The future of entertainment lies in collaborating with audiences themselves

Hanna Kahlert

26 Apr 2023

After two years of the Covid boom, the tide that buoyed tech and digital entertainment companies has begun to recede. The likes of Meta, Netflix, and even Apple and Alphabet have all seen stock dips, largely...

5 min read

Meta’s VR push should focus on the reality of the average consumer

Cover image for Meta’s VR push should focus on the reality of the average consumer

Ben Woods

25 Apr 2023

virtual reality

The tipping point for virtual reality headsets remains elusive. Last year’s market hype around the metaverse suggested widespread adoption was within reach, only for Sony to reportedly dial down its...

3 min read

Why AI generation might be just what music needs

Cover image for Why AI generation might be just what music needs

Tatiana Cirisano

25 Apr 2023

artificial intelligence

Music Streaming

In her hit ‘Saoko’, Rosalía celebrates her multi-dimensionality, singing (translated from Spanish): “I contradict myself, I transform / I’m everything, I transform”. As artists navigate the...

3 min read

Solving the problems of AI require defining what it is… and these lines are tricky to draw

Cover image for Solving the problems of AI require defining what it is… and these lines are tricky to draw

Hanna Kahlert

20 Apr 2023

Media and Marketing

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of...

4 min read

Quick take: Can Rovio give Sega wings in mobile and live services?

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Karol Severin

20 Apr 2023

Sega is acquiring Rovio, and from my perspective, this deal makes sense for both sides. We are experiencing another step in the games industry’s wider consolidation journey, as cross-platform (i.e.,...

2 min read

Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Cover image for Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Annie Langston

19 Apr 2023

Although radio set the stage for podcasts, its transition into the digital space has been challenging. Now, Spotify is simplifying this process. With its 2021 acquisition of podcast tech company Whooshkaa,...

3 min read

Live streams won’t steal ticket sales, but social just might

Cover image for Live streams won’t steal ticket sales, but social just might

Tatiana Cirisano

18 Apr 2023

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance...

4 min read

Community and influencers are poised to lead a video monetisation revolution

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Ben Woods

18 Apr 2023

Streaming TV and social video services are enduring a bout of uncertainty from high inflation and sluggish economic growth. Traditional monetisation strategies that have underpinned these platforms are...

4 min read

AI will transform music; the question is how?

Cover image for AI will transform music; the question is how?

Mark Mulligan

18 Apr 2023

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a...

6 min read

Gig tickets: artist discovery versus consumer satisfaction

Cover image for Gig tickets: artist discovery versus consumer satisfaction

Ashleigh Millar

13 Apr 2023

Media and Marketing

Marketing Strategy

Since the return to normal, superstars and up-and-coming artists alike are creating new ways to adapt to the attention economy – and live performances are no exception. In a world accustomed to on-demand...

6 min read

Why Max is the one to watch in 2023

Cover image for Why Max is the one to watch in 2023

Tim Mulligan

13 Apr 2023

Warner Bros. Discovery

Investors attending Warner Bros. Discovery’s Streaming Product Press Event yesterday were reminded of the history underpinning D2C disruptor HBO Max as it was rebranded Max. The narrative for the rebrand...

6 min read

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