MIDiA Blog

Blog - Page 18

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Cover image for Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Hanna Kahlert

5 Jul 2023

A new Europol report has predicted that as much as 90% of all content on the internet could be ‘synthetically generated’ (made or modified by AI) by 2026. That is a two-and-a-half-year window and closing,...

5 min read

Understanding the power of retention in the subscription economy

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Tim Mulligan

30 Jun 2023

Streaming plans

MIDiA Research highlighted the shift towards retention in The Streaming retention revolution ,which was published 12 months ago and is more relevant than ever as inflation becomes embedded and the risks...

3 min read

Right place, right time: Taylor Swift's track to the first $1 billion tour

Cover image for Right place, right time: Taylor Swift's track to the first $1 billion tour

Tatiana Cirisano

29 Jun 2023

music marketing

Another day, another record for Taylor Swift. As Wall Street Journal broke down this week, the superstar is now on track to achieve the first $1 billion tour in music history. A billion factors and decisions...

4 min read

The music industry’s tipping point is Right Here, Right Now

Cover image for The music industry’s tipping point is Right Here, Right Now

Mark Mulligan

29 Jun 2023

virtual artists

streaming remuneration

Streaming is buckling under its own weight. The economics and structure that served it well in its first decade are not the ones that will get it through the next ten years. You might say that streaming...

7 min read

Social platforms are going niche: the end of copycat features

Cover image for Social platforms are going niche: the end of copycat features

Hanna Kahlert

28 Jun 2023

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through....

5 min read

AI voice generation is a huge opportunity for podcasting — and a big risk

Cover image for AI voice generation is a huge opportunity for podcasting — and a big risk

Annie Langston

28 Jun 2023

artificial intelligence

Artificial intelligence is revolutionising entertainment, including podcasts. Perhaps the most contentious part of this revolution is AI voice generation, which is stoking legitimate fears from creators...

4 min read

Who tomorrow's music business is being built for

Cover image for Who tomorrow's music business is being built for

Tatiana Cirisano

22 Jun 2023

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record...

5 min read

Why Amazon is deploying the Medici factor in its crucial UK market

Cover image for Why Amazon is deploying the Medici factor in its crucial UK market

Tim Mulligan

22 Jun 2023

Today Amazon announcedits impact upon the creative landscape of the UK, a territory both similar and uniquely different from its US domestic market. The headline number estimated by Capital Economics is...

3 min read

How Meghan’s Spotify departure signifies the platform’s strategic shift

Cover image for How Meghan’s Spotify departure signifies the platform’s strategic shift

Annie Langston

21 Jun 2023

In late 2020, Prince Harry and Meghan Markle ’s Archewell Studios signed a multi-year exclusive podcast deal with Spotify, reportedly worth over $20 million. Now, after one season of Markle’s podcast...

3 min read

What the Charlotte Hornets sale says about sports fandom in 2023

Cover image for What the Charlotte Hornets sale says about sports fandom in 2023

Tim Mulligan

20 Jun 2023

Charlotte Hornets

Basketball icon Michael Jordan is selling his majority ownership in the Charlotte Hornets in a deal estimated to be valued at $3 billon. This figure is more than ten times the $275 million Jordan initially...

3 min read

The tap water music industry needs to become a bottled one

Cover image for The tap water music industry needs to become a bottled one

Kriss Thakrar

20 Jun 2023

Music Streaming

Creator Economy

Music and water are often compared to each other in the streaming age. There are many ways to express this analogy, but the bottom line is that music is becoming commoditised. To clarify, commoditisation...

6 min read

As Spotify's door closes on Soundtrap, another opens

Cover image for As Spotify's door closes on Soundtrap, another opens

Tatiana Cirisano

16 Jun 2023

Music Streaming

Writing about a new era of music fluidity last month, we noted how streaming services might align more closely with creation, as Spotify has done by acquiring music creation platform Soundtrap. Well, that...

4 min read

Netflix Bites into Reality (for a limited time only)

Cover image for Netflix Bites into Reality (for a limited time only)

Tim Mulligan

15 Jun 2023

On June 30th, Netflix will launch its first ever pop-up restaurant, NETFLIX BITES ,at the Short Stories Hotel in Los Angeles. Featuring sampling menus from its celebrity chefs from Netflix original shows,...

3 min read

How Apple’s podcast updates edge out the competition

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Annie Langston

14 Jun 2023

As the podcast investment boom slows down, it is time for platforms to shift their focus to innovation — both in the listener experience and the format as a whole. Currently, Apple Podcasts is the third...

4 min read

Quick Take: Are Wizards of the Coast about to unlock the wider collector market?

Cover image for Quick Take: Are Wizards of the Coast about to unlock the wider collector market?

Karol Severin

12 Jun 2023

Wizards of the Coast (Wizards), the creator of the trading card game Magic: The Gathering (MTG ), have recently dropped an MTG card set partnered with The Lord of the Rings . Expanding from players to...

3 min read

What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Cover image for What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Tatiana Cirisano

8 Jun 2023

music publishing

2023 is already shaping up to be another big year for music artists in Hollywood. Late last month, Jack Harlow made his acting debut in a Hulu remake of 1992 basketball comedy White Men Can’t Jump ....

5 min read

When innovation offers compelling reasons, entertainment consumption follows

Cover image for When innovation offers compelling reasons, entertainment consumption follows

Tim Mulligan

8 Jun 2023

On Monday, Apple unveiled the Vision Pro, a VR device positioned as a blended VR and augmented reality (AR) experience. With true AR still on the horizon, the Vison Pro uses an ultra-high-resolution display...

3 min read

As Spotify layoffs continue, the next phase for podcasting is quality over quantity

Cover image for As Spotify layoffs continue, the next phase for podcasting is quality over quantity

Annie Langston

7 Jun 2023

In the past six months, many major platforms made cuts to their audio departments. Spotify has announced a new round of layoffs in its podcast division, eliminating 200 jobs from Gimlet and Parcast Studios....

4 min read

Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?

Cover image for Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?

Hanna Kahlert

7 Jun 2023

Virtual Reality has been ‘just around the corner’ for more than a decade. Any day now, it would seem, it must finally have its moment. So far it has been held back by high cost, little to offer on...

4 min read

Apple’s Vision Pro is about a better today rather than a shinier tomorrow

Cover image for Apple’s Vision Pro is about a better today rather than a shinier tomorrow

Mark Mulligan

6 Jun 2023

Media and Marketing

Business Strategy

Apple’s long anticipated VR move finally saw daylight in the shape of Vision Pro . What is particularly interesting about the launch and its subsequent coverage is that the conversation is more about...

4 min read

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