MIDiA Blog

Blog - Page 17

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Superfans may not be super enough

Cover image for Superfans may not be super enough

Mark Mulligan

4 Aug 2023

monetizing fandom

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as...

4 min read

Snap’s attempt to be the real creator-focused MVP

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Ashleigh Millar

4 Aug 2023

On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour...

4 min read

DAZN bets on sports streaming future being driven by fandom

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Ben Woods

3 Aug 2023

The streaming-TV industry has an engagement question to answer. Of late, the dominant services have been preoccupied with soothing investor concerns over the impact of the cost-of-living crisis on subscriptions....

4 min read

Spotify’s Q2 podcast financials: Things may get worse before they get better

Cover image for Spotify’s Q2 podcast financials: Things may get worse before they get better

Annie Langston

2 Aug 2023

Spotify’s Q2 earnings are a mixed bag for its podcast business. On one hand, monthly active users (MAUs) grew to 551 million, with 10 million new premium subscribers (bringing that total to 220 million),...

4 min read

Why managing Disney’s streaming transition requires leadership in depth

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Tim Mulligan

1 Aug 2023

2023 was supposed to be about the 100thanniversary of the Walt Disney Company and the celebration of a media major driving streaming and intellectual property (IP) innovation. Instead, it has become a...

4 min read

BBC Radio 1’s Giant DJ Hunt shows what radio does right

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Annie Langston

26 Jul 2023

What would happen if one of the biggest radio stations in the world shut down? BBC Radio 1 turned off midday last Friday because Radio 1 host Greg James failed Radio 1’s Giant DJ Hunt. In this scavenger...

4 min read

The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Cover image for The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Hanna Kahlert

26 Jul 2023

Meta’s launch of Threads has been the biggest challenger to Twitter’s social standing to date, with record-breaking uptake in its first weekend. However, Twitter still had an edge: an online culture...

3 min read

Competing in the live service games sector is about to get really difficult

Cover image for Competing in the live service games sector is about to get really difficult

Karol Severin

25 Jul 2023

live service games

saturated landscape

With the advent of in-game purchases, live service games have gradually become an important fuel of the games industry’s growth. Their sheer success and the appeal of the business model have understandably...

2 min read

Why Alcaraz’s win bodes well for sport as a future cornerstone of streaming TV

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Tim Mulligan

25 Jul 2023

Less than three years after Netflix’s founder Reed Hastings offered to sell the tech start-up to Blockbuster for $50 million, this year’s Wimbledon men’s single winner Carlos Alcaraz was born near...

4 min read

How live music will change in the next decade

Cover image for How live music will change in the next decade

Tatiana Cirisano

20 Jul 2023

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear....

4 min read

Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?

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Hanna Kahlert

20 Jul 2023

After an exciting boom period in film and TV productions made for digital-first streaming platforms, the downsides seem to be catching up. The Writers Guild of America (WGA) has been on strike since May...

5 min read

Making sense of global music forecasts

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Mark Mulligan

20 Jul 2023

music forecasts

streaming music forecasts

streamign music revenues

MIDiA has been building global music forecasts for nearly a decade now, and I personally have been building them for nearly two decades. Throughout those years there have been many calls for the numbers...

6 min read

Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Cover image for Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Annie Langston

19 Jul 2023

Marketing Strategy

As streaming platforms become even more saturated with music and podcasts, thus fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists...

4 min read

Microsoft’s big win against the FTC

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Karol Severin

13 Jul 2023

Activision Blizzard

Microsoft has won its case against the FTC’s motion for a preliminary injunction to halt or terminate the deal. There is still an ongoing antitrust case by the FTC against Microsoft, but now the acquisition...

2 min read

We asked, you answered: Will Spotify renew Joe Rogan’s contract?

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Annie Langston

12 Jul 2023

Last week, MIDiA polled readers on their predictionsfor the future of Joe Rogan’s Spotify contract. Signed to Spotify in 2020 for reportedly over $200 million, Rogan helped cement the platform’s audio...

5 min read

The future is interoperability: Why Threads could beat Twitter through the Fediverse

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Hanna Kahlert

12 Jul 2023

While Elon Musk has been posturing public beef with Mark Zuckerberg (challenging him to a cage match, practicing with former MMA champions, public callouts on Twitter, requesting very personal measurements),...

5 min read

Will ByteDance build the first cultural graph for music recommendations?

Cover image for Will ByteDance build the first cultural graph for music recommendations?

Tatiana Cirisano

11 Jul 2023

Music Streaming

ByteDance’s long-awaited new subscription streaming app, TikTok Music, is here, with an initial launch in Indonesia and Brazil. The news overshadowed the US beta launch of ByteDance’s new music creation...

3 min read

Spatial computing meets capability reality as Apple drives its format innovation rollout

Cover image for Spatial computing meets capability reality as Apple drives its format innovation rollout

Tim Mulligan

6 Jul 2023

spatial computing

Reports are emerging that Apple is being forced to make major production forecast cuts to its Vision Pro spatial computing headset as a result of design complexities (due to lack of OEM partner capacity...

4 min read

Stitcher’s app closure asks – who will build the premium podcast experience?

Cover image for Stitcher’s app closure asks – who will build the premium podcast experience?

Annie Langston

6 Jul 2023

In August, SiriusXM plans to close its podcast platform, Stitcher. Launched in 2008 and acquired by SiriusXM in 2020 for $325 million, Stitcher offered both free podcast listening and a subscription for...

3 min read

Games publishers are gradually losing their mojo

Cover image for Games publishers are gradually losing their mojo

Karol Severin

5 Jul 2023

games publishers

Similarly to music labels, games publishers 20 years ago had a bona fide hit-making capability. For music, this was the combination of funding, marketing, and an exclusive network to ‘make things happen’...

4 min read

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