MIDiA Blog

Blog - Page 15

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Sony is tapping its core media fusion opportunity. Here is why:

Cover image for Sony is tapping its core media fusion opportunity. Here is why:

Tim Mulligan

11 Oct 2023

cross entertainment

In March 2023, MIDiA wrote a report on the increasing media fusion emerging between gamers and video streaming. In rebooting video fandom we argued that gamers were now both shaping and being targeted...

3 min read

Streaming is missing cultural moments, and superstars know it

Cover image for Streaming is missing cultural moments, and superstars know it

Kriss Thakrar

11 Oct 2023

In the modern music industry, a near constant supply of music is expected to succeed on streaming platforms . Drake is one of the best examples of this: since 2015 he has released an album every year,...

3 min read

Tech’s failure to crack live audio could be radio’s opportunity

Cover image for Tech’s failure to crack live audio could be radio’s opportunity

Annie Langston

9 Oct 2023

Another live audio app bites the dust. A year after its launch, Amazon Amp is shutting down, being buried alongside Spotify Live and Clubhouse (at least in its original form). While Amp recruited major...

4 min read

Are the ongoing layoffs in games indicative of a wider issue in the games industry?

Cover image for Are the ongoing layoffs in games indicative of a wider issue in the games industry?

Karol Severin

6 Oct 2023

The layoffs wildfire that struck the games industry at the start of 2023 does not seem to be stopping - the most recent being Epic Games last week. Firstly, on a personal level, it has been really sad...

5 min read

How AI can empower creators by cutting through content saturation

Cover image for How AI can empower creators by cutting through content saturation

Ben Woods

5 Oct 2023

When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were...

3 min read

Does culture become a commodity, or do commodities become culture?

Cover image for Does culture become a commodity, or do commodities become culture?

Hanna Kahlert

5 Oct 2023

Cultural Trends

More than three fourths of audiences believe that the music they listen to reflects who they are. This rises to more than four fifths of people aged 25-44. Music listening is also incredibly personal –roughly...

5 min read

Goodbye Google Podcasts: What’s next for YouTube Music?

Cover image for Goodbye Google Podcasts: What’s next for YouTube Music?

Annie Langston

5 Oct 2023

YouTube’s podcast bet just got bigger. Last week, Google announced that its standalone podcast app, Google Podcasts, will shut down in 2024. Since YouTube’s official podcast launch , this strategy...

4 min read

Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

Cover image for Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

Tatiana Cirisano

4 Oct 2023

Content Creators

Increasingly, engaging with entertainment involves some form of creation — be it turning your life into a Wes Anderson film , making songs with Grimes’ vocals , or learning the choreography to your...

5 min read

Spotify’s audiobooks move is another brick in the audio wall

Cover image for Spotify’s audiobooks move is another brick in the audio wall

Mark Mulligan

4 Oct 2023

Streaming has come a long way since its days as a pure music service for super fans. Spotify’s announcement that it is making 15 monthly audiobook hours available to premium subscribers is simply the...

4 min read

Goodbye DVDs, hello streaming economics rationalisation

Cover image for Goodbye DVDs, hello streaming economics rationalisation

Tim Mulligan

4 Oct 2023

streeaming economics

Last Friday saw the end of 25 years of Netflix’s DVDs subscription business, drawing to a close the pre-streaming model of home entertainment for the largest international subscription video on demand...

3 min read

Why YouTube should disrupt streaming TV’s love affair with TikTok

Cover image for Why YouTube should disrupt streaming TV’s love affair with TikTok

Ben Woods

28 Sep 2023

It has become a tried and tested tactic for streaming TV services: Take the exclusive show you want to promote, drop the first episode on social media for free, and hope it motivates audiences enough to...

4 min read

How the creator allegations against Kast Media expose an outdated podcast metric

Cover image for How the creator allegations against Kast Media expose an outdated podcast metric

Annie Langston

28 Sep 2023

Podcast creator deals are due for a major wake up call. Podcast advertising is a cornerstone of the industry, as it largely funds minimum guarantees for creators. Minimum guarantees are a set amount of...

4 min read

Regulatory decisions around AI will shape the future of digital ecosystems

Cover image for Regulatory decisions around AI will shape the future of digital ecosystems

Hanna Kahlert

27 Sep 2023

Looking back, the Francis Haugen testimony spelled a turning point for social platforms. It represents a moment where they, and tech more generally, went from being able to ‘build fast and break things’...

5 min read

Why investing in IRL entertainment is so important for Disney’s streaming future

Cover image for Why investing in IRL entertainment is so important for Disney’s streaming future

Tim Mulligan

26 Sep 2023

It appears that investors are losing confidence in Disney as the transition from linear TV to streaming TV moves into its final chapter. Last week, Disney saw its stock price fall after announcing that...

4 min read

Why Netflix should become a channel distributor for its streaming rivals

Cover image for Why Netflix should become a channel distributor for its streaming rivals

Ben Woods

21 Sep 2023

Long-running legal drama Suits has become a bittersweet tale for NBCUniversal. The show that gave Meghan Markle her pre-royalty taste of stardom was already considered a commercial success after its final...

4 min read

Murdoch versus Iger | Why Fox’s focus on live programming has a key role in streaming TV

Cover image for Murdoch versus Iger | Why Fox’s focus on live programming has a key role in streaming TV

Tim Mulligan

21 Sep 2023

Rupert Murdoch’s decision to step down as chairman of Fox News and Fox Corporation is the culminating act in a 70-year media career spanning print to TV. It comes four years after Murdoch clinched the...

3 min read

Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Cover image for Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Annie Langston

20 Sep 2023

As streaming platforms evolve, radio audiences are steadily declining. Although podcasts and streaming have seemingly replaced radio, there are key differences between the formats. For instance, radio’s...

4 min read

Streaming’s problems will not be fixed by royalties alone

Cover image for Streaming’s problems will not be fixed by royalties alone

Mark Mulligan

15 Sep 2023

Streaming Music

Music Streaming

Streaming Royalties

UMG and Deezer’s artist-centric royalty proposal got the amount of attention both parties probably wanted , if not necessarily the type of attention they were after. However, the intent was to kick start...

6 min read

Unity’s pricing is a symptom, not the cause of tougher times ahead for the games industry

Cover image for Unity’s pricing is a symptom, not the cause of tougher times ahead for the games industry

Karol Severin

14 Sep 2023

game developers

Earlier this week, Unity announced that from 2024 it will start charging developers for the number of downloads / installs of their games. Developers unsurprisingly threw their proverbial toys out of the...

4 min read

Niche is the way forward: DSP’s need function, not features

Cover image for Niche is the way forward: DSP’s need function, not features

Hanna Kahlert

14 Sep 2023

It has never been easier to become a music creator. But, it has arguably never been harder to remain one as a full-time career. There are a whole host of reasons behind this, not least of which is a streaming...

6 min read

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