Blog

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Media, Technology And The Innovator Hegemony

Mark Mulligan

1 Jul 2014

Media and Marketing

We are at critical juncture in the evolution of digital content. Digital consumption of content, spurred by accelerating adoption of smartphones and tablets, is crashing towards the mainstream, while traditional...

5 min read

Apple, Beats And Streaming's Mutual Fear Factor

Mark Mulligan

3 Jun 2014

Music

Although the Apple-Beats deal is about far more than just streaming music, it is nonetheless an important part of the puzzle. Apple has been going slow with streaming, introducing cloud experiences (iCloud,...

5 min read

What 10 Million Spotify Subscribers Actually Means

Mark Mulligan

29 May 2014

Music

Spotify today announced that it had hit its much anticipated milestone of 10 million premium subscribers. Make no mistake this is a highly significant achievement for Spotify itself and for the broader...

3 min read

The MIDIA Manifesto

Mark Mulligan

24 Apr 2014

Mobile content

Online video

Media and Marketing

Welcome to the MIDiA blog. MIDiA stands for Media Insights & Decisions in Action. Our mission is to help media and technology companies develop purposeful strategies quickly through market understanding,...

2 min read

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