MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA Chart Of The Week: 9.99 Subscriptions At Saturation Point?

Cover image for MIDiA Chart Of The Week: 9.99 Subscriptions At Saturation Point?

Mark Mulligan

18 Apr 2016

Streaming music had a good year in 2015, growing by 45%. Nonetheless when the IFPI announced the numbers much of the record labels’ attention focused on the role of free and especially that of YouTube...

3 min read

Amazon Ups The Stakes For Netflix

Tim Mulligan

18 Apr 2016

Next Monday Amazon will roll out its standalone SVOD (Subscription Video On Demand) service which will for the first time enable consumers to access its video services without being Prime customers. Prime...

3 min read

Why Social Media Needs Video

Tim Mulligan

15 Apr 2016

facebook. twitter

Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting...

3 min read

Facebook Just Claimed A Spot In The Mobile ‘App’ Distribution Of The Future

Karol Severin

13 Apr 2016

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building...

5 min read

Chart Of The Week: Facebook Video

Cover image for Chart Of The Week: Facebook Video

Mark Mulligan

10 Apr 2016

Chart Of The Week

Facebook and YouTube have a lot in common. They both have in excess of a billion users, both have become part of the internet furniture and both have transitioned from disruptive challenger to incumbent....

3 min read

The Chat Bot Boom Is About To Catch Fire

Karol Severin

7 Apr 2016

Media and Marketing

The mobile community eagerly awaits the F8 event next week to see whether rumours come true about Facebook launching a Messenger Bot Store and potentially roll out a Chat SDK which would allow developers...

4 min read

Why Facebook Is Tentatively Expanding Live Video Streaming

Tim Mulligan

6 Apr 2016

Facebook announced today that it was expanding the functionality of its Live feature, enabling non-celebrities for the first time to broadcast live video to groups and respondents to events. Alongside...

4 min read

State Of The Streaming Nation

Cover image for State Of The Streaming Nation

Mark Mulligan

5 Apr 2016

emerging markets

We are proud to announce a landmark MIDiA report: State Of The Streaming Nation: A Comprehensive Assessment Of The Global Streaming Music Market . If you are in any way involved with the streaming music...

3 min read

Chart Of The Week: More Than Half Of App Users Enable Push Notifications

Cover image for Chart Of The Week: More Than Half Of App Users Enable Push Notifications

Mark Mulligan

4 Apr 2016

Chart Of The Week

Convincing mobile app users to opt-in for push notifications is the first challenge in implementing a successful push notification strategy. Based on data collected by MIDiA from 5 leading vendors 53%...

2 min read

Snapchat Leaps From Social Media Hype To Messaging Life Companion

Karol Severin

31 Mar 2016

Snapchat rolled out a new set of features to its chat capabilities yesterday. Besides adding direct voice and video calling capabilities, the ‘Chat 2.0’ now offers a seamless way to switch between...

3 min read

The Sky Kids App Follows In The Footsteps of DisneyLife & YouTube Kids

Tim Mulligan

30 Mar 2016

Media and Marketing

Tomorrow British pay-TV giant Sky will launch its Sky Kids app , which will be free of charge for its existing subscribers. The app has been designed with parents in mind to create a safe and engaging...

4 min read

Don't Write Pandora Off Just Yet

Mark Mulligan

29 Mar 2016

Pandora has made the news again with founder Tim Westergren stepping up to the role of CEO, replacing Brain McAndrews. These are certainly uncertain times for Pandora, once the stand out success story...

3 min read

Why YouTube Is Getting Into Live Streaming

Tim Mulligan

24 Mar 2016

Yesterday the news broke on VentureBeat that YouTube has been secretly building a new app for live streaming video. This places the world’s largest video platform into direct competition with Facebook...

4 min read

Could Apple Become ‘What The Doctor Ordered’?

Karol Severin

22 Mar 2016

Apple Special Event

Besides the anticipated device shrinking , Apple made another important announcement at its Special Event yesterday. After recapping the tremendous success ResearchKit has had with improving medical research,...

3 min read

Apple Shrinks The Kids

Karol Severin

21 Mar 2016

Apple Special Event

A number of signals were sent by Apple during the Apple Special Event in Cupertino today. Tim Cook started off by sharing that there are now 1 billion Apple devices in use around the world. Furthermore,...

3 min read

Chart Of The Week. Playlists 1, Albums 0 – How Streaming Is Changing Music Listening

Cover image for Chart Of The Week. Playlists 1, Albums 0 – How Streaming Is Changing Music Listening

Mark Mulligan

21 Mar 2016

Chart Of The Week

Chart Of The Week

The album has been under assault ever since Napster first gave consumers the ability cherry pick their favourite tracks and leave the filler behind. Apple formalised the process with the iTunes Store and...

1 min read

Sports Content Comes To Basic Sky Subscription Packages

Tim Mulligan

18 Mar 2016

Today Sky announced that it is making a selection of sports content available to basic package subscribers. A new channel called Sky Sports Mix launching this summer will bring a range of sports content...

3 min read

Sky Gets Serious About Virtual Reality

Tim Mulligan

17 Mar 2016

0th Century Fox

Today Sky announced that it has created an in-house unit dedicated to Virtual Reality (VR) content production called Sky VR Studio. This underlines the importance with which Europe’s largest pay-TV company...

3 min read

The Imminent Launch Of Comic-Con HQ Highlights The Trend Towards Online Video Fragmentation

Tim Mulligan

17 Mar 2016

digital natives

On March 14th, Comic-Con and Lionsgate jointly announced the imminent launch of Comic-Con HQ a new SVOD (Subscription Video On Demand) service. The new platform will allow Beta access on the 7th of May...

3 min read

The Chinese Online Video Landscape Is About To Change

Tim Mulligan

15 Mar 2016

Last Friday, Baidu, the Chinese tech group mainly known for its leading search engine in the Chinese market, announced that it was effectively spinning off Qiyi (recently rebranded to the domestic market...

4 min read

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