MIDiA Blog

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Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Why TV is at risk of losing its cultural value

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Blog post by Hanna Kahlert

21 Dec 2022

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions,...

New year, new live audio: How the format can pivot in 2023

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Blog post by Annie Langston

21 Dec 2022

The live audio boom in lockdown, primarily driven by Clubhouse, inspired many major platforms to develop their own feature. Most notably was Spotify, which acquired Betty Labs and relaunched its Locker...

Twitch can fight the digital advertising downturn with Guest Star

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Blog post by Ben Woods

20 Dec 2022

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds...

Can afforfable MOCAP help with VR adoption?

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Blog post by Sam Griffin

16 Dec 2022

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release...

How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

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Blog post by Ben Woods

15 Dec 2022

Amazon Prime Video

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering...

Music industry revenues in review – what 2022 tells us about 2023

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Blog post by Mark Mulligan

15 Dec 2022

Music industry 2023

music industry revenues

With a 2023 set to be a challenging year for the global economy, it is a good time to look at how the music industry has performed in the year to date. That is exactly what we have done in our forthcoming...

Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

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Blog post by Annie Langston

14 Dec 2022

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting...

The future lies beyond tech – a long(er) read

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Blog post by Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

Why X marks the spot for ITV

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Blog post by Tim Mulligan

14 Dec 2022

Business Strategy

On December 8th, the UK’s largest ad-supported TV broadcaster launched ITVX . The service is built on ITV’s pre-existing catch-up and subscription video on demand (SVOD) service ITV Hub and ITV Hub+....

Party in the front, business in the back: Why Apple Music Sing is so savvy

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Blog post by Tatiana Cirisano

13 Dec 2022

Music Streaming

Streaming services are increasingly taking steps to diversify their offerings , and the latest example came last week from Apple Music. Just in time for holiday sing-a-longs, the service introduced a new,...

Will PlayStation Tournaments deliver on Sony’s hopes?

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Blog post by Perry Gresham

9 Dec 2022

competitive gaming

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on...

Welcome to the Metaverse, where audience fragmentation reigns

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Blog post by Ben Woods

8 Dec 2022

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s...

Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

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Blog post by Hanna Kahlert

8 Dec 2022

Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn...

The YouTube advantage: How social video platforms could seize the podcast market

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Blog post by Annie Langston

7 Dec 2022

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time...

Music subscriber market shares 2022

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Blog post by Mark Mulligan

7 Dec 2022

Music subscriber shares

music subscribers

MIDiA has just released its annual ‘Music subscriber market shares’ report and dataset, with data for 23 DSPs across 33 different markets ( clients can access it here ). Here are some of the key global...

How touring pits artists against their own fans

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Blog post by Tatiana Cirisano

6 Dec 2022

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash...

The engagement dilemma means that film has to embrace the future

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Blog post by Tim Mulligan

6 Dec 2022

hybrid entertainment

Hollywood is in flux right now, with producers such as Jason Blum taking to social media andexpressing their frustrations: “Gotta get out to those movie theatres folks. We don’t want to be streamed...

Games report bundle offer – the less you can afford research, the more you probably need it

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Blog post by Karol Severin

2 Dec 2022

games production

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to...

Is global sport now entering into the Colin Kaepernick era?

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Blog post by Tim Mulligan

1 Dec 2022

For soccer fans, the last two weeks have been difficult. The World Cup kicked off on November 20thamid FIFA’s controversial prohibition of players wearing the OneLove armband (designed to protest host...

Spotify and Emma Chamberlain kick off new era of gen Z podcasts

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Blog post by Annie Langston

30 Nov 2022

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast...

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