MIDiA Blog

Blog - Page 102

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Cstream Aims To Break The All-You-Can-Eat Mold

Mark Mulligan

5 Oct 2016

The paucity of innovation and differentiation in the streaming music market is a direct cause of the slowdown in streaming growth outside of Spotify and Apple’s continued – and now, market dominating...

4 min read

What Shomi’s Failure Tells Us About The State Of Online Video

Tim Mulligan

3 Oct 2016

Last week’s announcement that Canadian SVOD (Subscription Video On Demand) service Shomi is due to close in November brings to an end its two-year experiment with trying to offer a viable alternative...

3 min read

Quick Take: Can Viveport Be the App Store of VR?

Zach Fuller

30 Sep 2016

Viveport, the online store of the HTC Vive VR headset, launches today in 30 countries with a selection of around about 60 titles across the entire pantheon of VR content - from sports to education and...

2 min read

Video Metrics In The Landscape Of The Walled Ecosystems

Tim Mulligan

27 Sep 2016

The recent revelation by Facebook that it had overstated its video metrics –the amount of time which Facebook viewers have been actually watching Videos by up to 80% due to opacity in its reporting of...

3 min read

Why Oculus Rift Will Struggle in its UK Launch

Zach Fuller

22 Sep 2016

Four years after its near-mythical Kickstarter campaign introduced the name Oculus Rift into the consciousness of virtual reality believers worldwide, the headset finally launches in the UK this week....

3 min read

From Adblocker To Ad Exchange: Eyeo Embeds Itself Into The Digital Advertising Value Chain

Karol Severin

21 Sep 2016

adblock plus ad exchange

Last week a major strategic puzzle piece fell into place on an adblocker’s journey to become a commercial part of the digital advertising industry’s value chain. Eyeo, the company behind Adblock Plus...

5 min read

Is Social Inherently The Future Of Sports Video Coverage?

Tim Mulligan

19 Sep 2016

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live on...

4 min read

Quick Take: EU Takes A Swipe At YouTube’s Safe Harbour

Mark Mulligan

14 Sep 2016

The EU today announced a raft of reform proposals for copyright, encompassing news, video and of course music . Among the proposals is the recommendation that sites like YouTube that currently operate...

3 min read

The Inevitable Video Data Wars

Tim Mulligan

13 Sep 2016

Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position...

3 min read

MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Cover image for MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Mark Mulligan

11 Sep 2016

Chart Of The Week

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform...

3 min read

Apple Pay’s Launch in Japan is a Bet on Revolutionising the Country’s Streaming Market

Zach Fuller

9 Sep 2016

Often lost among the impassioned online reactions to the removal of the headphone jack at Apple’s iPhone 7 unveiling this week was the expansion of Apple Pay’s Asian strategy. This was specifically...

3 min read

Watch Out Access, Liberty Media Is Building A Full Stack Music Company

Cover image for Watch Out Access, Liberty Media Is Building A Full Stack Music Company

Mark Mulligan

7 Sep 2016

Access Industries

Access Industries’ full stack music company has, ahem, company: Liberty Media. With a combined market market cap of $37 billion, John Malone’s Liberty group of companies is by anyone’s standards...

4 min read

Why Snapchat Is Getting Into Augmented Reality

Tim Mulligan

7 Sep 2016

Media and Marketing

The news that messaging app of the moment Snapchat is investing in building out an augmented reality device similar to the Google Glass product marks a pivotal moment in the five year old company’s history....

3 min read

The UGC Backlash: Contextualising #YouTubeIsOverParty

Zach Fuller

2 Sep 2016

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some...

4 min read

Quick Take: Google’s ‘In Apps’ Surface Content Stored In Apps On Android Phones

Karol Severin

1 Sep 2016

Amidst the transformation from siloed mobile experiences to more integrated and fluid mobile ecosystems, Google is rightly concentrating on what it knows best – search. After starting to surface apps...

2 min read

Revenues Up But Audiences Down- The TV Sports Conundrum

Tim Mulligan

1 Sep 2016

The 2016 Rio Olympics were bitter sweet for NBCUniversal. The US Network which holds the exclusive US TV broadcasting rights for the Olympics announced both record ad revenues and at the same time a decline...

4 min read

Will Broadcast News in VR Bring a New Wave of The CNN Effect?

Zach Fuller

26 Aug 2016

With CNN and Next VR announcing they will be broadcasting on October 13th the first ever live-streamed news event, it brings to mind the implications of the last revolutionary shift in broadcast news:...

3 min read

Apple Just Changed The Rules Of Telco Music Strategy

Mark Mulligan

26 Aug 2016

Apple today made an announcement that has in an instant turned the tables in the streaming marketplace: it has launched a 6 month Apple Music bundle with mobile carrier EE in the UK . EE is now unique...

5 min read

Shine Adds Econet To Its Network-Level Adblocking Client Roster

Karol Severin

25 Aug 2016

On Thursday last week, Shine, the company behind offering adblocking solutions to mobile operators, announced a new mobile operator partnership. Econet is a telecommunications group mainly active in Africa,...

3 min read

Is Virtual Reality A Partial Answer To Ad-Blocking?

Tim Mulligan

25 Aug 2016

product placement

According to the Innovid 2016 Global Video Benchmarks report, VR based advertising is 30 times more effective than mobile and 60 times more effective than desktop when measured by engagement. VR ad click...

3 min read

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