MIDiA Blog

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Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Vessel Opens Its Door To Closed Windows

Blog post by Tim Mulligan

25 Mar 2015

YouTube has ridden the wave of improving technology, connectivity and consumer sophistication, to become the largest content destination on the planet. Along the way it has ruffled feathers, disrupted...

Music Piracy In Brazil: Assessing The Impact On Music Consumption

Cover image for Music Piracy In Brazil: Assessing The Impact On Music Consumption

Blog post by Mark Mulligan

3 Mar 2015

brazilian music consumer

brazilian music market

MIDiA is pleased to announce the first report from our new Latin American market analyst Leo Morel. The report ‘Music Piracy In Brazil: Assessing The Impact On Music Consumption’ deep dives into the...

Monetising Super Fans With Interactive Artist Subscriptions

Blog post by Mark Mulligan

12 Feb 2015

curated content

music aficionado

music innovation

MIDiA Research has released a new landmark report ‘Next Generation Music Products: Monetising Super Fans With Interactive Artist Subscriptions’. The report and supporting data is immediately available...

US Music Consumers: The Growing Impact Of Free

Blog post by Tim Mulligan

16 Jan 2015

MIDiA has just published a new report “US Music Consumer Deep Dive: The Growing Impact Of Free”. The report reveals how the US market continues to act as a global bellwether for how emerging digital...

Holiday Gifting: Music's Gifting Digital Double Whammy

Blog post by Mark Mulligan

17 Dec 2014

MIDiA Research this week released a new report ‘Holiday Gifting: Music’s Gifting Digital Double Whammy’. MIDiA Research clients can download the report and dataset here . The music industry has long...

Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Blog post by Mark Mulligan

5 Dec 2014

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming...

Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Cover image for Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Blog post by Karol Severin

5 Dec 2014

attitudinal segmentation

behavioural segmentation

consumer attitudes

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming...

The App Bubble Burst: The Coming Mobile App Economy Correction

Blog post by Karol Severin

12 Nov 2014

legacy mobile games

The mobile app economy is one of the most important developments in the paid content marketplace but its success may be built on shaky foundations. In May 2014 we warned about the potential risks of the...

Unlocking YouTube - How YouTube Will Change Music Subscriptions

Blog post by Mark Mulligan

29 Oct 2014

YouTube is the globe’s leading digital music service but for its size delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues...

Announcing MIDIA'S Digital Music Services Global Benchmark

Blog post by Mark Mulligan

7 Oct 2014

MIDiA Research is pleased to announce the launch of its inaugural ‘Digital Music Services Global Benchmark’ report. Based on data from 40 of the leading digital music services across the globe, the...

Why Deezer's US Strategy Is Smarter Than You Might Think

Blog post by Mark Mulligan

3 Oct 2014

Long stuck in Spotify’s shadow, Deezer has been quietly repositioning itself over recent months with some key strategic moves. Two of these are focused around the US, a crowded and highly competitive...

MIDiA Research Is Looking For Research Sales Support

Blog post by Mark Mulligan

30 Sep 2014

midia research jobs

Over the last 6 months MIDiA has established itself as the definitive source of digital music research and analysis. We have built up an impressive roster of clients comprising the world’s biggest record...

Matchstick: Another Important Step On The Content Connector Path

Blog post by Mark Mulligan

30 Sep 2014

Earlier this year we predicted that the rise of media streamers was going to transform the face of paid content. The launch of a new device called MatchStick is another important development in this space...

How Streaming Is Changing The Music Industry

Blog post by Mark Mulligan

29 Aug 2014

MIDiA Research has published a groundbreaking new report “Content Connectors: How the Coming Digital Content Revolution Will Change Everything”. The report reveals how Content Connectors, devices such...

Content Connectors: How The Coming Digital Content Revolution Will Change Everything

Blog post by Mark Mulligan

4 Aug 2014

Approximately 35 million Content Connector devices have already been sold globally and according to a MIDiA Research consumer survey 10% of adult consumers now own one across the US, UK and Brazil. The...

Samsung And The Smartphone Leader's Poisoned Chalice

Blog post by Mark Mulligan

9 Jul 2014

Media and Marketing

Samsung just announced a forecast 25% profit drop in Q2 2014 results with softening smartphone sales the key culprit. Samsung is learning the same hard lesson that Nokia did: that the smartphone game is...

MIDIA RESEARCH GLOBAL MUSIC FORECASTS

Blog post by Mark Mulligan

8 Jul 2014

Today we published our global music forecasts. MIDiA Research clients can get immediate access to the report, entire data set and full presentation. To find out more about how to become a MIDiA Research...

Media, Technology And The Innovator Hegemony

Blog post by Mark Mulligan

1 Jul 2014

Media and Marketing

We are at critical juncture in the evolution of digital content. Digital consumption of content, spurred by accelerating adoption of smartphones and tablets, is crashing towards the mainstream, while traditional...

Apple, Beats And Streaming's Mutual Fear Factor

Blog post by Mark Mulligan

3 Jun 2014

Although the Apple-Beats deal is about far more than just streaming music, it is nonetheless an important part of the puzzle. Apple has been going slow with streaming, introducing cloud experiences (iCloud,...

What 10 Million Spotify Subscribers Actually Means

Blog post by Mark Mulligan

29 May 2014

Spotify today announced that it had hit its much anticipated milestone of 10 million premium subscribers. Make no mistake this is a highly significant achievement for Spotify itself and for the broader...

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