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FAST can help video services win the streaming wars… but it’s about more than just ads

Blog post by Ben Woods

21 Mar 2023

Earlier this month, the subscription streaming service DAZN took an uncharacteristic decision around its women’s sports coverage. Rather than using traditional marketing to coax viewers towards subscribing,...

Exclusivity isn’t everything – especially in esports

Blog post by Sam Griffin

17 Mar 2023

Video

Games

business strategy

Esports are handholes for platforms looking to tap into highly engaged and above average spenders. The Call of Duty League (CDL), Overwatch League (OWL), and ESL Pro League (ESLPL) had 25.16 million, 31.07...

The Meta push for efficiency

Blog post by Ashleigh Millar

16 Mar 2023

Recorded music market 2022 | Reality bites

Blog post by Mark Mulligan

16 Mar 2023

recorded music market

streaming music revenues

2022 music revenues

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022 due to the combined impact of global economic headwinds and growth slowdown in mature streaming...

Why TikTok is pushing YouTube into becoming the digital version of broadcast

Blog post by Hanna Kahlert

15 Mar 2023

YouTube

TikTok

Video

Social (short-form) video is barely two-decades old, having broken away from traditional TV shows and films by innovating for the digital-first world we now live in. While YouTube was the original innovator,...

Why TikTok and YouTube are poised to capture smart TV viewing

Blog post by Ben Woods

14 Mar 2023

social video

Smart TV

YouTube

The entertainment consumption habits of Gen Z remain an ongoing source of anxiety for traditional media companies. They are digital natives who mix up their social media bingeing by watching big-budget...

Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

Blog post by Keith Jopling

14 Mar 2023

Media

audio

Strategy

Credit where it is due, Bauer Media’s launch and rollout of Greatest Hits Radio (GHR) is the best execution of strategy we have seen in a while by an incumbent media business. Not something you would...

Spotify’s vertical feed could change music discovery, but not for the reason you think

Blog post by Tatiana Cirisano

9 Mar 2023

music streaming

Spotify

Soundcloud

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

Snapchat and TikTok: The hAIghs and the lows of AI in social

Blog post by Ashleigh Millar

9 Mar 2023

snapchat

Media and Marketing

marketing strategy

Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment,...

Spotify’s Stream On event recycles podcast features in a new feed

Blog post by Annie Langston

9 Mar 2023

Spotify

Podcasts

creators

At Spotify’s annual Stream On event, the company announced a new, TikTok-style home screen and various “new” podcast features. Following the podcast investment boom, platforms need experimentation...

How AI will shake up the podcast market

Blog post by Annie Langston

8 Mar 2023

Spotify

Adobe

AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms...

TikTok’s time limit for teen users is barely a step ahead of regulation

Blog post by Hanna Kahlert

8 Mar 2023

Media and Marketing

Social platforms have long danced on the outskirts of legal regulations, from Facebook’s issues with misinformation to questions surrounding the mental health implications of apps like Instagram and...

Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

Blog post by Ben Woods

7 Mar 2023

social video

SVOD

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Blog post by Keith Jopling

6 Mar 2023

streaming

creator economy

Marketing

Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early...

Has IOC missed the point with its esports initiative?

Blog post by Karol Severin

3 Mar 2023

Olympics

IOC

esports

The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC. Amateur and professional players...

Streaming is becoming more like radio — what now?

Blog post by Tatiana Cirisano

2 Mar 2023

music streaming

Spotify

youtube music

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile,...

Finding the third way for video monetisation

Blog post by Tim Mulligan

2 Mar 2023

streaming

monetisation

streaming tv

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in...

The way AI isn’t used will have a bigger impact on music than how it is used

Blog post by Kriss Thakrar

2 Mar 2023

artificial intelligence

creator tools

fandom

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With...

YouTube Music’s podcast launch reveals competitive agenda with Spotify

Blog post by Annie Langston

1 Mar 2023

Podcasts

YouTube

youtube music

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube...

AI accelerationism spells the end of digital entertainment’s golden era

Blog post by Hanna Kahlert

1 Mar 2023

Media and Marketing

audience insight

The hamster wheel of digital entertainment’s innovation is spinning faster than ever –but not going anywhere far. Games’ move into streaming is bringing with it the same troubles as music and video...

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