MIDiA Blog

Blog

Why ads are Netflix’s podcast moment

Blog post by Tim Mulligan

28 Jun 2022

In the interim between Netflix’s worse than expected Q1 22 results and its looming Q2 22 results, Netflix is now rapidly moving forwards with an ad-supported tier for its previous ad-free subscription...

Roku and Walmart are bringing shoppable ads to TV

Blog post by Richard Broadhurst

27 Jun 2022

streaming

ads

shopping

Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a partnership that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading...

Churn in the era of dynamic retention

Blog post by Mark Mulligan

24 Jun 2022

Churn

Video

Music

Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...

Can Gamescom retain its appeal going forward?

Blog post by Karol Severin

23 Jun 2022

gamescom

games industry

conference

I remember attending my first Gamescom as an analyst in 2017 . The sheer excitement as gaming was eating the world whole, and before brands and just about everybody else woke up to gaming as a mainstream...

Reflections on the music industry at NFT.NYC

Blog post by Tatiana Cirisano

23 Jun 2022

cryptocurrency

NFT

record labels

At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry...

Acast and Meta partner up to create podcast communities

Blog post by Annie Langston

23 Jun 2022

Acast

Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Blog post by Annie Langston

21 Jun 2022

Spotify

audiobooks

Podcasts

Spotify Investor Day revolved around a core message – there is more audio to come. While its audio investments began with major acquisitions in podcast technology and exclusive content deals, focusing...

Why Paramount+ is landing in the UK at an inflection point for video streaming

Blog post by Tim Mulligan

21 Jun 2022

Paramount+

SVOD

Video

Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As...

Meta leans in to the creator economy

Blog post by Hanna Kahlert

21 Jun 2022

Quick take: Why Xbox All Access could be the ultimate recession winner

Blog post by Karol Severin

17 Jun 2022

Inflation

global recession

cost of living

Xbox All Access has been around for a while now, though with a limited reach (currently only available in 12 markets). While it was always going to play an integral part in Xbox’s cross-platform (and...

Why today’s music creators are no longer playing the fame game

Blog post by Tatiana Cirisano

16 Jun 2022

music streaming

Music creators

creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing —...

Why (and how) Apple has now fundamentally disrupted sports

Blog post by Tim Mulligan

16 Jun 2022

Apple

AppleTV+

MLS

On Tuesday June 14th, Apple announced that it had secured the exclusive 10-year rights to broadcast the fastest growing football league in the world; the MLS. From 2023 through to 2032, live broadcast...

What Roku brings to an under-pressure Netflix

Blog post by Tim Mulligan

15 Jun 2022

netflix

roku

Video

Rumours are swirling in the streaming world that under-fire Netflix could be about to acquire Roku. For the world’s leading streaming video on demand (SVOD) service to even consider acquiring a leading...

The future of entertainment innovation lies in exclusive experiences, not content

Blog post by Hanna Kahlert

15 Jun 2022

Media and Marketing

Innovation

content

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

Audio is the new spinoff

Blog post by Annie Langston

14 Jun 2022

Podcasts

Batman

Spotify

Beloved stories can transcend time, not only in their messages or characters but in the format in which they are told. When DC announced its deal with Spotify to develop podcast series, not only did it...

The Kate Bush resurgence shows that music consumption has no time stamp

Blog post by Keith Jopling

13 Jun 2022

Strategy

Spotify

streaming

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song,...

Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Blog post by Srishti Das

10 Jun 2022

netflix

attention recession

Formula One

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback....

Xbox to rid large games of a key competitive weapon

Blog post by Karol Severin

10 Jun 2022

xbox

cloud gaming

games streaming

Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into...

Why Spotify’s TAM is only part of the story

Blog post by Mark Mulligan

9 Jun 2022

TAM

addressable audience

Spotify

Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of...

O’Brien purchase targets millennials, but what about the rest?

Blog post by Annie Langston

9 Jun 2022

SiriusXM

Radio

gen z

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring...

Showing 1 to 20 of 1649 results.