MIDiA Blog

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Welcome to the Metaverse, where audience fragmentation reigns

Blog post by Ben Woods

8 Dec 2022

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s...

The YouTube advantage: How social video platforms could seize the podcast market

Blog post by Annie Langston

7 Dec 2022

YouTube

TikTok

Spotify

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time...

Music subscriber market shares 2022

Blog post by Mark Mulligan

7 Dec 2022

Music subscriber shares

music subscribers

dsps

MIDiA has just released its annual ‘Music subscriber market shares’ report and dataset, with data for 23 DSPs across 33 different markets ( clients can access it here ). Here are some of the key global...

How touring pits artists against their own fans

Blog post by Tatiana Cirisano

6 Dec 2022

live music

touring

pandemic

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash...

The engagement dilemma means that film has to embrace the future

Blog post by Tim Mulligan

6 Dec 2022

cinema

Movies

hybrid entertainment

Hollywood is in flux right now, with producers such as Jason Blum taking to social media andexpressing their frustrations: “Gotta get out to those movie theatres folks. We don’t want to be streamed...

Games report bundle offer – the less you can afford research, the more you probably need it

Blog post by Karol Severin

2 Dec 2022

gamer insight

games strategy

games production

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to...

Is global sport now entering into the Colin Kaepernick era?

Blog post by Tim Mulligan

1 Dec 2022

World Cup

FIFA

Qatar

For soccer fans, the last two weeks have been difficult. The World Cup kicked off on November 20thamid FIFA’s controversial prohibition of players wearing the OneLove armband (designed to protest host...

Spotify and Emma Chamberlain kick off new era of gen Z podcasts

Blog post by Annie Langston

30 Nov 2022

Spotify

gen z

Podcasts

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast...

The economic crunch will reorient consumption around reasons, not ways, to spend attention

Blog post by Hanna Kahlert

30 Nov 2022

Media and Marketing

Cultural Trends

The past few weeks have demonstrated that the economic downturn is not only affecting consumer spending, but corporate strategy as well. Venture capital investors are rethinking red flags , Amazon is rethinking...

What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Blog post by Ben Woods

29 Nov 2022

Content Creators

influencer

live sports

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams...

What Elon's Twitter means for music

Blog post by Tatiana Cirisano

29 Nov 2022

social media

twitter

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

Will the recession change Big Tech’s view on entertainment?

Blog post by Mark Mulligan

25 Nov 2022

tech majors

recession

tech layoffs

Music start up Utopia just announced a round of layoffs , fitting into a much bigger dynamic that may reshape the entertainment landscape. There are many reasons why the coming global recession will be...

The co-op opportunity

Blog post by Perry Gresham

25 Nov 2022

Microsoft

coop games

family-centric

This month Microsoft released the results from a consumer survey they commissioned into Christmas-period gaming habits. According to the survey, video games are a more popular seasonal activity than either...

Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

Blog post by Tim Mulligan

24 Nov 2022

Artists’ Equity

Ben Affleck

Matt Damon

On Sunday, the New York Times broke the story that Matt Damon and Ben Affleck are launching a new production company called Artists’ Equity. The production venture is backed by RedBird Capital Partners...

How Apple’s commission is reconfiguring Spotify’s audiobook strategy

Blog post by Annie Langston

23 Nov 2022

Spotify

Apple

audiobooks

Spotify’s audiobook rollout has hit a major roadblock. Spotify debuted its service in September as a la carte , where users purchased audiobooks individually. In order to avoid Apple’s 30% commission...

Lean-through listening: how does context impact consumption?

Blog post by Hanna Kahlert

23 Nov 2022

Media and Marketing

Cultural Trends

Streaming has changed music listening dramatically, turning what was once a thoughtful, attention-intensive activity to a primarily ambient background media format. Or has it? Elevator jazz is far older...

Social video’s shopping push will be a rare recession winner

Blog post by Ben Woods

22 Nov 2022

social video

e-commerce

influencer

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop...

The record labels’ TikTok opportunity cost

Blog post by Tatiana Cirisano

22 Nov 2022

music streaming

TikTok

YouTube

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

Join our MIDiA Community - Your opinion can shape the future of your industry

Blog post by Srishti Das

21 Nov 2022

MIDiA Community

Music

audio

Over the years, the most influential people in the music, video, games, and podcast industries have used the data and insights that we gather through our surveys. We are now ready to take the next step...

Why the MLS and Apple are rebooting subscription sports for the streaming TV era

Blog post by Tim Mulligan

17 Nov 2022

MLS Season Pass

MLS

Apple

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports...

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