Welcome to the brand new MIDiA

Today we are proud to announce the next iteration of MIDiA Research. 2024 marked MIDiA’s tenth year, and in the preceding decade we broke brave new ground for entertainment business analysis. We introduced market shaping concepts such as fragmentation, scenes, peak attention, the tyranny of choice, and much more. Now we are taking the next step in this journey, building on our cross-entertainment foundations to bring a new approach to entertainment analysis.

Entertainment is unlike many other industries, in that it succeeds or fails as much because of how content moves people as to the underlying business models. Simply put, you cannot truly understand the business of entertainment unless you also understand the culture of entertainment, and how both of those interplay with audiences’ identity and community. These are the principles that underpin the new MIDiA.

Going live today, these are MIDiA’s new research coverage areas:

• Music industry: The definitive resource for music industry trends and metrics, including Global South, AI, future business models, forecasts, total addressable markets, market shares and much more
• Entertainment and fandom: Exploring fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today
• Creator economy: The creator economy is revolutionising how consumers engage with entertainment. Learn how creators hone their craft and build their careers, with deep analysis of music, video, social, audio and gaming’s role within the creator economy
• Social: Social platforms constitute their own market within entertainment, contributing to and competing with more traditional forms. Get unique entertainment insights on attention saturation, creator economics, the “death of the (digital) town square”, and more

All of our analysis is underpinned by unique, proprietary behind-paywall-only data that you simply cannot find elsewhere. This includes unique forecasts, market sizing, and total addressable markets; global-scope, consumer data going back every quarter to 2016; and MIDiA’s very own creator panel that provides a unique view of how creators are thinking and behaving.

But as much as we value our fantastic data, MIDiA is not a data company. We are an ideas company with data providing the rock solid evidence base for thinking that helps you think differently about your industry. In today’s fast changing digital entertainment world, data alone is simply not enough. Data without bold, actionable insight and analysis is always just numbers.

This thinking underpins our new mission and vision:

• Mission: To provide an unparalleled understanding of how culture, identity and fandom, the creator economy and emerging behaviours will reshape the global entertainment business, helping companies build winning business, marketing, content, and investment strategies
• Vision: To bring a new, unique perspective to entertainment business analysis by building insight and data that map the connections between consumers, creators, content, and culture

We have always seen one of our core jobs being to help our clients peer over the horizon, to help them see what is coming next, before everyone else does. This new approach builds even further on that, using new analytical frameworks, methodologies, and approaches to map a path to the future. By focusing on what drives, motivates, and matters to entertainment consumers and creators, we are able to identify the drivers of future growth and change.

Similarly, we have always prided ourselves on working right across global entertainment value chains, from creation through rights to distribution and consumption; in providing a unique view of markets and a deep understanding of the relationships, interdependencies, and competing and cultural ties between each industry constituent.

In a world awash with data and analytics, MIDiA provides clarity, bold vision and purposeful insight that you can actually work with, rather than simply find interesting – though we hope you will find it interesting too!

If you just want data points to fill a slide deck then a quick Google search or DeepSeek prompt will get you what you need. But if you want to truly understand both the business and culture of entertainment to build winning strategies, then check out our brand new site: https://www.midiaresearch.com

And if you are already a MIDiA client, then you will find all of these new research themes waiting for you.

We look forward to you joining us on our next ten years of market-shaping thinking and analysis!