Three key growth opportunities in a stagnant(ish) games market
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The global games industry has matured. Growth has slowed and will remain in the low single digits for the remainder of the decade.
Inflation and the cost-of-living crisis, combined with a growing number of games competing for consumers’ increasingly limited time, make competing in the games industry more challenging than ever.
As growth becomes harder to come by, the focus of the industry (and investors) is inevitably shifting towards profitability and optimisation.
Against this backdrop, we have identified three key opportunities for games companies to drive growth and profitability in the current environment.
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Download your free copy of the presentation and listen to our games analyst Karol Severin provide a further in-depth analysis and explanation.
We presented these at Gamescom this summer and were delighted by the overwhelmingly positive reaction. Due to popular demand, we are making the slides (along with a video walkthrough of the presentation) available to all.
This presentation provides actionable insight to games developers’ and publishers’ product, marketing, and commercial teams, as well as to investors exploring the games industry.
Click the button above to download the presentation. If our insights resonate with you, please get in touch to explore how we may be able to further help your specific case.