Move over, console wars – the battle for AAA portable gaming is coming

Seemingly every manufacturer in the games space is working on a portable machine. Now, Bloomberg sources claim that Sony has started early work on a portable gaming device that plays PS5 games.

Microsoft’s head of gaming, Phil Spencer, has already confirmed that Xbox is working on its own portable (also per Bloomberg).Valve also has its Steam Deck portable PC, and several other major OEMs – including ASUS and Lenovo – have followed suit.

These are what we at MIDiA call companion devices:

• The Steam Deck and other portable PCs are companion devices to consumers’ gaming PCs
• Xbox has also partnered with ASUS to brand the ROG Ally as an Xbox Game Pass companion device
• The PlayStation Portal is WiFi-tethered and cloud companion device (beta) to the PS5
• Now, Xbox and perhaps PlayStation are taking things native with their own non-cloud companion devices

Meanwhile, Nintendo is launching its successor to the Switch next year, and big-budget high-fidelity mobile games have found a huge audience.  

Portable companion devices are ecosystem signal boosts –a way for platform holders to capture more attention

The games industry, much like other entertainment sectors, thrives on capturing and retaining consumer engagement.

The attention economy is oversaturated, so the more screens players can access a game on, the more chances there are to dive back in – and spend.

That’s what PlayStation would be aiming for with a handheld, continuing the strategy it kickstarted with the PlayStation Portal. Back when the portal launched, Hideaki Nishino (Sony’s Senior Vice President, Global Product Strategy and Management) had this to say:

‘’Rather than profitability, we want to increase the amount of time we can play with PS5. If you can play anywhere, I think some people will definitely spend more time playing games.’’

The Portal was a test, and it seems to have passed with flying colours. A new portable PlayStation would take this strategy to the next level.

While pricing might be a barrier for consumers, Sony might similarly focus on engagement over profitability with a native device. And upscaling technology like PSSR can ease the hardware burden a little.

How would a new PlayStation portable console be different from the PSP and Vita days?

Sony has already experimented with portable consoles in the00s and 2010s, with the PSP and PlayStation Vita. It ultimately faced challenges and put all its console eggs in the home-console basket.

Things are different now.

The major challenges for the Vita and the PSP was content. Sony had to split its game development teams between the PSP and PS2 / PS3 and between the Vita and PS3 / PS4.

PlayStation prioritised its flagship home console content, leading the PSP – and especially the Vita – to have very little in the way of exclusive first-party games.

It was a chicken-and-egg problem similar to what VR is facing: the handhelds needed games to acquire users, but they also needed a large platform to get third-party developers on board.

The rumoured PlayStation console would play PS5 games, solving that content challenge.

Social is eating entertainment – gaming is biting back

Across the board, platform holders are striving to make their content available in more places, as consumer attention becomes increasingly strained and fragmented.

PlayStation games are available on PC and Switch, Xbox games are everywhere, and the platform agnosticism trend continues.

Ultimately, these strategies reflect the industry’s broader goal: ensuring players stay connected to their games, no matter where or how they play.

Some players will likely reach for their PlayStation while commuting – or when chilling on the sofa with their friends and family – instead of reaching for their phones and spending time outside PlayStation’s ecosystem.

After all, social media is eating entertainment. Across the board, gaming’s biting back, and companion devices are part of the playbook.

Want to learn more about this trend and many others that will impact entertainment in 2025 and beyond?

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