Blog: Zynga

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Time for diversification for Take-Two as it bids to acquire Zynga

Karol Severin

12 Jan 2022

take two interactive

Zynga

acquisition

Take-Two Interactive announced an acquisition deal to buy Zynga (pending a 45-day shopping window for Zynga) for $12.7billion. The deal Who got a great deal? It depends on who you ask. It worked out well...

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Quick Take: Zynga’s Q3 results and acquisition of Peak Games’s Card Game Studio

Karol Severin

8 Nov 2017

Games

Mobile content

Zynga

In August, we wrote about Zynga swinging back to profit and its plans to focus further on branding and ‘forever franchises’ (games it believes will remain long-term successes), to maintain its positive...

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Quick Take: Zynga Partners With Ferrari To Delight CSR2 Players

Karol Severin

15 Sep 2017

brand building

csr

csr2

Zynga’s CSR2 , a leading racing mobile game, has partnered up with Ferrari for a promotional in-game event to celebrate the 70th anniversary of the iconic car brand. A mutually beneficial brand-building...

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Quick Take: Zynga Swings To Profit in Q2

Karol Severin

3 Aug 2017

brand loyalty

forever franchise

Games

Zynga is turning things around. Its Q2 2017 revenue and booking performance were the best in four years. The company’s revenue was $209.2 million, up from $181.7million in Q2 2016. What’s more, Zynga...

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Zynga Teams Up With MGM To Create ‘Words With Friends’ Game Show

Karol Severin

20 Jul 2017

cross-format entertainment

games on tv

Media

MGM Television and Zynga have announced a collaboration to develop a new television game show based on Words With Friends , the world's most popular mobile word game. The show will also incorporate aspects...

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App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

Karol Severin

12 Nov 2015

Activision

app bubble

app bubble burst

We pointed out the risks associated with the app economy being too dependent on a few hit apps back in 2014. The big question always was whether new titles of hit mobile game publishers could replicate...

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