YouTube blog by MIDiA Research

Blog: YouTube - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

YouTube Music’s podcast launch reveals competitive agenda with Spotify

Cover image for YouTube Music’s podcast launch reveals competitive agenda with Spotify

Annie Langston

1 Mar 2023

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube...

min read

Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Cover image for Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Annie Langston

15 Feb 2023

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite...

min read

Blue ticks and adverts and meta (AI)!

Cover image for Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

min read

How radio broadcasters can become key players in the podcast market chessboard

Cover image for How radio broadcasters can become key players in the podcast market chessboard

Annie Langston

8 Feb 2023

Last week, Spotify announced an exclusive podcast deal with journalist Louis Theroux , one of BBC’s most notable personalities. Theroux is the latest radio talent to make the move to podcasting, which...

min read

What Spotify’s podcast layoffs indicate about the changing audio market

Cover image for What Spotify’s podcast layoffs indicate about the changing audio market

Annie Langston

1 Feb 2023

For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak....

min read

YouTube has dismantled the walls between social video and SVOD

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Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

min read

Three podcast market trends to watch in 2023

Cover image for Three podcast market trends to watch in 2023

Annie Langston

18 Jan 2023

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have...

min read

Is the net closing in on TikTok?

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Ben Woods

17 Jan 2023

There is nothing quite like a recession to seemingly transform disruptors into incumbents. As the focus moves from R&D spend to cost-cutting, the customer focus also changes. Efforts to acquire new...

min read

YouTube’s one-stop shop offers a salvation to creator burn-out

Cover image for YouTube’s one-stop shop offers a salvation to creator burn-out

Ben Woods

12 Jan 2023

Creator Economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

min read

Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Cover image for Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Annie Langston

14 Dec 2022

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting...

min read

The YouTube advantage: How social video platforms could seize the podcast market

Cover image for The YouTube advantage: How social video platforms could seize the podcast market

Annie Langston

7 Dec 2022

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time...

min read

What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Cover image for What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Ben Woods

29 Nov 2022

Content Creators

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams...

min read

How Apple’s commission is reconfiguring Spotify’s audiobook strategy

Cover image for How Apple’s commission is reconfiguring Spotify’s audiobook strategy

Annie Langston

23 Nov 2022

Spotify’s audiobook rollout has hit a major roadblock. Spotify debuted its service in September as a la carte , where users purchased audiobooks individually. In order to avoid Apple’s 30% commission...

min read

The record labels’ TikTok opportunity cost

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Tatiana Cirisano

22 Nov 2022

Music Streaming

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

min read

Tumult at Twitter shines a light on a deflating tech bubble

Cover image for Tumult at Twitter shines a light on a deflating tech bubble

Hanna Kahlert

17 Nov 2022

Elon Musk’s takeover of Twitter has had a rocky start. A lack of a clear corporate and product strategy has alienated advertisers and users alike. Twitter’s brush with profitability is now being replaced...

min read

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Cover image for Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Ben Woods

15 Nov 2022

Creator Economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that...

min read

Patreon is making video a battleground for creator allegiance

Cover image for Patreon is making video a battleground for creator allegiance

Ben Woods

8 Nov 2022

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last...

min read

The cost of music streaming just went up — here is what must come next

Cover image for The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music Streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...

min read

The music industry needs a new format

Cover image for The music industry needs a new format

Mark Mulligan

20 Oct 2022

music product strategy

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has...

min read

YouTube's secret weapon for overtaking Spotify

Cover image for YouTube's secret weapon for overtaking Spotify

Tatiana Cirisano

22 Sep 2022

Creator Economy

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

min read

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