youtube shorts blog by MIDiA Research

Blog: youtube shorts

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Why YouTube should disrupt streaming TV’s love affair with TikTok

Blog post by Ben Woods

28 Sep 2023

youtube shorts

TikTok

south park

It has become a tried and tested tactic for streaming TV services: Take the exclusive show you want to promote, drop the first episode on social media for free, and hope it motivates audiences enough to...

Cannibalisation is inevitable for YouTube as the attention economy bites

Blog post by Ben Woods

13 Sep 2023

social video

youtube shorts

YouTube

When YouTube launched Shorts in 2021, the social video platform was knowingly risking de-stabilising its core business. The rationale behind launching a short-form video offer was that the risk of not...

Live streams won’t steal ticket sales, but social just might

Blog post by Tatiana Cirisano

18 Apr 2023

live streaming

coachella

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance...

YouTube’s new king must reclaim the title of social video’s great innovator

Blog post by Ben Woods

23 Feb 2023

social video

yotube

FAST

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling...

YouTube’s one-stop shop offers a salvation to creator burn-out

Blog post by Ben Woods

12 Jan 2023

creator economy

social video

YouTube

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

YouTube's secret weapon for overtaking Spotify

Blog post by Tatiana Cirisano

22 Sep 2022

creator economy

Music creators

YouTube

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...