YouTube Premium blog by MIDiA Research

Blog: YouTube Premium

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The Digital Entertainment Boom Is Temporary; What Comes Next?

Hanna Kahlert

8 Apr 2020

boom

coronavirus and entertainment

coronavirus consumer behaviour

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years....

min read

YouTube Returns to Its Roots by Making Originals Free

Amanda Stears

30 Aug 2019

ad supported strategy

AVOD

cord cutters

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription...

min read

Is YouTube Serious About Music Subscriptions This Time Round?

Mark Mulligan

17 May 2018

Ad Supported

Freemium

Spotify

In 2014 YouTube launched its inaugural music subscription service YouTube Music Key in beta. The following year YouTube announced it was closing it ahead of the launch of YouTube Red , a multi-format subscription...

min read