youtube music blog by MIDiA Research

Blog: youtube music

Streaming is becoming more like radio — what now?

Blog post by Tatiana Cirisano

2 Mar 2023

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile,...

YouTube Music’s podcast launch reveals competitive agenda with Spotify

Blog post by Annie Langston

1 Mar 2023

Podcasts

YouTube

youtube music

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube...

Why UK Christmas number ones are the current charity of choice

Blog post by Ashleigh Millar

23 Dec 2021

Christmas streams

Music Charts

youtube music

It is the most wonderful time of year… we get to watch (and influence) the fight for the Official Charts’ UK Christmas number one. And in the lead for, arguably, the most coveted spot in UK music is...

Music Subscriber Market Shares Q1 2020

Blog post by Mark Mulligan

23 Jun 2020

streaming

music subscribers

music subscriber market shares

WWDC would have been a perfect opportunity for Apple to announce another streaming milestone for Apple Music. It didn’t but the good news is that MIDiA already have a figure for Apple Music, as part...

Music Subscriber Market Shares H1 2019

Blog post by Mark Mulligan

5 Dec 2019

amazon music

Deezer

google

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June...

How YouTube’s Domination of Streaming Clips the Market’s Wings

Blog post by Mark Mulligan

3 Jan 2019

Ad Supported

ad supported arpu

ad supported streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will continue to play an important role throughout 2019 while...

Is YouTube Serious About Music Subscriptions This Time Round?

Blog post by Mark Mulligan

17 May 2018

Ad Supported

Freemium

Spotify

In 2014 YouTube launched its inaugural music subscription service YouTube Music Key in beta. The following year YouTube announced it was closing it ahead of the launch of YouTube Red , a multi-format subscription...

Quick Take: Frustrate and Destroy – YouTube’s Frontloaded Strategy

Blog post by Zach Fuller

23 Mar 2018

apple music

deeper

lyor cohen

Listen to any music streaming debate and it will not be long before you the value gap discussion regarding YouTube is brought up. It is a point MIDiA has discussed at length through distinguishing Spotify...

Change Is Afoot In Music Video

Blog post by Mark Mulligan

9 Feb 2017

facebook

facebook music strategy

google

Music video’s two power players are both in the news for strategic resets. On the one hand YouTube has announced that it is mergingits YouTube Music and Google Play Music team s while on the other hand...