YouTube blog by MIDiA Research

Blog: YouTube

YouTube’s podcast push raises the question: what actually is a podcast?

Blog post by Annie Langston

18 May 2023

Podcast videos have been all the rage as of late, with YouTube officially launching its podcast vertical — although Bloomberg reports that NPR, Slate, and The New York Times have struggled to kickstart...

How gamers are levelling up the podcast market

Blog post by Annie Langston

10 May 2023

Twitch

YouTube

Spotify

Games-inspired content is proving to create film and television hits. With TV shows like The Last of Us, and feature films like Dungeons & Dragons: Honour Among Thieves , gaming fans are a key entertainment...

By backpedalling its exclusive strategy, Spotify puts its content to the test

Blog post by Annie Langston

26 Apr 2023

Spotify

YouTube

exclusivity

Since Spotify began its audio investments in 2019, it has spearheaded the exclusive podcast strategy to attract users to the platform. Now, Spotify is giving some of its Gimlet shows, such as Science Vs.,...

Live streams won’t steal ticket sales, but social just might

Blog post by Tatiana Cirisano

18 Apr 2023

live streaming

coachella

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance...

How YouTube’s format fluidity is ushering in a new era for entertainment

Blog post by Annie Langston

29 Mar 2023

YouTube

Podcasts

videos

As part of its official podcast rollout, YouTube has launched new podcast features and metrics in its YouTube Studio, although these features do not appear to be available for audio podcasts on YouTube...

Audible’s new podcast singing competition asks: is audio-only enough?

Blog post by Annie Langston

22 Mar 2023

Audible

Spotify

singing competition

The rise of podcast videos are breathing new life into the audio market. Since 20% (Q4 2022 MIDiA Research) of all consumers are watching podcast videos, and content must often exist in multiple formats...

Why TikTok is pushing YouTube into becoming the digital version of broadcast

Blog post by Hanna Kahlert

15 Mar 2023

YouTube

TikTok

Video

Social (short-form) video is barely two-decades old, having broken away from traditional TV shows and films by innovating for the digital-first world we now live in. While YouTube was the original innovator,...

Why TikTok and YouTube are poised to capture smart TV viewing

Blog post by Ben Woods

14 Mar 2023

social video

Smart TV

YouTube

The entertainment consumption habits of Gen Z remain an ongoing source of anxiety for traditional media companies. They are digital natives who mix up their social media bingeing by watching big-budget...

Spotify’s Stream On event recycles podcast features in a new feed

Blog post by Annie Langston

9 Mar 2023

Spotify

Podcasts

creators

At Spotify’s annual Stream On event, the company announced a new, TikTok-style home screen and various “new” podcast features. Following the podcast investment boom, platforms need experimentation...

Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

Blog post by Ben Woods

7 Mar 2023

social video

SVOD

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

YouTube Music’s podcast launch reveals competitive agenda with Spotify

Blog post by Annie Langston

1 Mar 2023

Podcasts

YouTube

youtube music

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube...

Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Blog post by Annie Langston

15 Feb 2023

YouTube

google

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite...

Blue ticks and adverts and meta (AI)!

Blog post by Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

How radio broadcasters can become key players in the podcast market chessboard

Blog post by Annie Langston

8 Feb 2023

Radio

Spotify

BBC

Last week, Spotify announced an exclusive podcast deal with journalist Louis Theroux , one of BBC’s most notable personalities. Theroux is the latest radio talent to make the move to podcasting, which...

What Spotify’s podcast layoffs indicate about the changing audio market

Blog post by Annie Langston

1 Feb 2023

Spotify

advertising

YouTube

For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak....

YouTube has dismantled the walls between social video and SVOD

Blog post by Ben Woods

24 Jan 2023

social video

SVOD

YouTube

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

Three podcast market trends to watch in 2023

Blog post by Annie Langston

18 Jan 2023

advertising

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have...

Is the net closing in on TikTok?

Blog post by Ben Woods

17 Jan 2023

social video

TikTok

YouTube

There is nothing quite like a recession to seemingly transform disruptors into incumbents. As the focus moves from R&D spend to cost-cutting, the customer focus also changes. Efforts to acquire new...

YouTube’s one-stop shop offers a salvation to creator burn-out

Blog post by Ben Woods

12 Jan 2023

creator economy

social video

YouTube

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Blog post by Annie Langston

14 Dec 2022

Podcasts

Spotify

Apple

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting...

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