World Cup blog by MIDiA Research

Blog: World Cup

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Is global sport now entering into the Colin Kaepernick era?

Tim Mulligan

1 Dec 2022

World Cup

FIFA

Qatar

For soccer fans, the last two weeks have been difficult. The World Cup kicked off on November 20thamid FIFA’s controversial prohibition of players wearing the OneLove armband (designed to protest host...

min read

Euro 2020 – a pandemic-driven standout success

Hanna Kahlert

15 Jul 2021

Euro 2020

UEFA

football

This last weekend saw the finals of the delayed UEFA Euro 2020, with Italy the winners. Footage of crowds over the preceding week’s semi-finals showed crowds flooding the streets; social media feeds...

min read

Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Alistair Taylor

6 Mar 2020

business model

consumption habits

cricket

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers...

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Is Pay-TV killing off Niche Sports?

Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...

min read

Facebook deal with the English Premier League concerns traditional broadcasters

Alistair Taylor

10 Jul 2018

Amazon

BBC

broadcasters

Facebook, the latest tech major to get involved with sports streaming, last week agreed its first ever rights deal with the English Premier league (EPL). This deal signified another step towards the transition...

min read

Is This The Last Broadcast TV World Cup?

Tim Mulligan

19 Jun 2018

English Premier League

FIFA

football

The football World Cup – historically the world’s biggest international sporting event by viewership, kicked off last Thursday (14 June) in Moscow, with host nation Russia dispatching Saudi Arabia...

min read